When I used to work at a marketing agency, I would read expert industry blogs, such as HubSpot, Marketing Brew, and Backlinko (to name a few). One of my main questions every day was, “How do these brands do it? How do they constantly come up with brilliant blog ideas?” Today, I’m pulling the curtain … Read more
![The Top 5 B2C Marketing Trends of 2024 [New HubSpot Blog Data + Expert Insights]](https://nicheplrnewsletter.com/news/wp-content/uploads/2024/03/top-b2c-marketing-trends.pngkeepProtocol.png "The Top 5 B2C Marketing Trends of 2024 [New HubSpot")
In 2024, 43% of B2C marketers plan to increase their marketing budget. The question is: Where is that budget going? Will marketers reinvest in the same strategies or try new trends? To understand what trends B2C marketers are leveraging in 2024, we surveyed 1,460 global marketing professionals working in B2B and B2C companies. From influencer … Read more
![How Often Should You (or Your Company) Blog? [New Data]](https://nicheplrnewsletter.com/news/wp-content/uploads/2024/01/how-often-should-you-blog-external-research_featured.pngkeepProtocol.png "How Often Should You (or Your Company) Blog? [New Data]")
In my early days as a content marketing manager, I was asked a tough question: how often should you blog to see results? As a newly minted manager, I felt obligated to offer an accurate and well-informed response. But I simply didn’t have one at the time. Fast forward to today, I’ve helped companies build … Read more
![8 SEO Challenges Brands Face in 2023 [HubSpot Blog Data]](https://nicheplrnewsletter.com/news/wp-content/uploads/2023/12/seo-challenges_featured.pngkeepProtocol.png "8 SEO Challenges Brands Face in 2023 [HubSpot Blog Data]")
In the 1990s, SEO success relied on keywords. In 2023, new SEO challenges have emerged. While keywords still matter, other considerations such as page authority, loading speed, and regularly-updated content all play a role in maximizing SEO impact. Here’s a look at eight SEO challenges brands are facing in 2023. Top 8 SEO Challenges in … Read more
Google’s John Mueller answered the question of whether company blogs are eligible to show up in Google News. Google News Google News can be a tremendous source of readers who are interested in reading the published news and that can serve as the foundation for a steady stream of advertising income. And while “news” is … Read more
This week’s Ask An SEO question comes from Stephen, who writes: “How does a service provider know what people are searching for and how does one convert blog content to income when there’s no book or product being sold yet?” Great question. There is a big difference between traditional e-commerce SEO and service provider SEO … Read more
Explore the journey of a small travel blog’s rise to topical authority in this case study. Source link
There has always been an intimate bond between content and SEO. Today, I want to share some thoughts and tips on blogs, content, and search-friendly formats in particular. Furthermore, I will share insights into how generative AI has added a new element to this relationship. Google’s recent updates about helpful and valuable content have reignited … Read more
Welcome to our live coverage of the OpenAI DevDay keynote, broadcasting directly from the vibrant heart of San Francisco. As the buzz of anticipation fills the air, we’re poised on the edge of our seats, eagerly awaiting the insights and revelations set to unfold. Today, Sam Altman, CEO of OpenAI, takes center stage to reveal … Read more
Meta is set to report Q3 earnings today at 5:00 PM Eastern time. Highlights from the earnings report published earlier today reveal growth that beat analysts’ expectations, driven by a significant rise in advertising revenue. Key takeaways from Meta’s Q3 2023 earnings report include: Revenue of $34.1 billion, up 23% year-over-year Advertising revenue grew 21%, … Read more
If you‘ve got an opinion to share, you’ll need a blog to reach the right audience. However, choosing the right free WordPress blog theme can be a challenge. I’ve chosen the wrong theme in the past. That decision left me frustrated, searching for support so I could create the blog of my dreams. Let’s help … Read more
If you’ve ever written a blog post before, you know how much time it can take. From topic selection and gathering research to writing the post and pressing “Publish,” the process often demands hours. That‘s why, if your post doesn’t earn the traffic you expected, it can be a major letdown. Fortunately, there’s a way … Read more
If you‘re a marketer who does a lot of writing, you’ve probably heard about writers, bloggers, and other creators using tools like ChatGPT to streamline the writing process. However, if you‘re a skeptical writer like me, you’re probably a little wary of using AI to craft your content. You might think: “Can this tool write … Read more
Thanks to the advancements in artificial intelligence technology, content generation doesn’t have to be a headache-inducing task. As AI increasingly takes over manual content production tasks, it’s wise for marketers to understand the different types of AI-generated content that exist — and which benefit the most from it. These tools can help us produce high-quality … Read more
Even if you‘re not sure what a blog is, you’ve no doubt come across one at some point in time. Perhaps you‘ve stumbled across a blog when you’ve searched “healthy dinner recipes”. In fact, if you’re reading this, guess what? You’re on a blog. (Very meta, I know.) If your business doesn’t have a blog, … Read more
![How the HubSpot Blog Generates Leads [+ How Yours Can, Too]](https://nicheplrnewsletter.com/news/wp-content/uploads/2023/06/17_Lead-Generation.pngkeepProtocol.png "How the HubSpot Blog Generates Leads [+ How Yours Can,")
It’s hard to believe that if the HubSpot Blog were a person, it would currently be in high school. That’s right – for well over a decade, content has been published on the HubSpot Blog to help hundreds of millions of readers discover best practices in the areas of marketing, sales, customer service, website development, … Read more
Are you struggling to monetize a blog? Don’t fret. Whether running a personal blog or managing the official blog on your company’s website, monetizing your blog is achievable with the right know-how. There’s no exact formula to start making money, but there are strategies you can start experimenting with to see what works best for … Read more
OK, you get it. Artificial intelligence is kind of a big deal. It’s a huge buzzword in the marketing community, with people talking daily about how it’ll change the world. And you can’t throw a rock without hitting a company with AI in the name these days. But what about real-world uses for AI? How … Read more
