Classic copywriting books are needed now more than ever. With the explosion of marketing technology, AI-generated content, and companies worldwide competing for the same customers, timeless principles are priceless. Because although AI can generate content, understanding human emotions and psychology, as taught in these books, is essential for creating an engaging and persuasive copywriting piece. … Read more
A link builder needs to look outside of the industry for inspiration to design a link building strategy. If you want to design a link building initiative that is goal-focused and adheres to the Google Search Essentials guidelines, read these books that have nothing to do with link building. The ideas in these books have … Read more
Welcome to Breaking the Blueprint — a new blog series that dives into the unique business challenges and opportunities of underrepresented business owners and entrepreneurs. Learn how they’ve grown or scaled their businesses, explored entrepreneurial ventures within their companies, or created side hustles, and how their stories can inspire and inform your own success. White … Read more
Reading a book is an excellent approach to learning about personal finance because you can focus on the content and consider how it relates to your life without being distracted by technology. Successful bloggers and TV personalities may further develop their perspectives by writing books, which gives them a chance to do so. Most financial … Read more
The product marketing landscape is continuously changing. To keep pace with the latest trends, you’ll need to keep up with the experts. That includes reading books with fresh insights and perspectives. To help, we’ve gathered a list of 15 essential product marketing books for your 2023 reading list. These books tackle how to lead a … Read more
Whether you’re a CEO, entrepreneur, or business leader, it’s important to consistently research informative commentary around all things business, strategy, and technology. You want to listen to the experts, the people who have been doing what you do and are successful. This will help you make smarter, faster decisions for your business. From becoming a … Read more
All that glitters is not gold. The same with books. Not all leadership and management books entitled “how to become a leader” have the potential to actually make you one. In fact, they can be totally useless reads and time wasters. Some may even have quite an opposite effect. They can undermine your efforts to … Read more
Want to become a world-class rock climber? Watch Alex Honnold. Looking to become the next President of the United States? Study about Barack Obama. Want to become a successful entrepreneur? Learn from Arianna Huffington and Gary Vaynerchuk. While you can kick back, relax, and watch YouTube videos and Netflix documentaries about these masters of their … Read more
