12 top influencer analytics tools to boost your campaign ROI

12 top influencer analytics tools to boost your campaign ROI

It’s no secret influencers have transformed modern marketing. According to our 2024 Influencer Marketing Report, 86% of consumers make a purchase inspired by an influencer at least once a year, and 49% buy things at least once a month thanks to influencer posts. Influencer marketing helps brands tap into niche audiences, more so than traditional … Read more

140 Social Sharing Sites That Boost SEO & Drive Traffic

Thankfully, every so often, a tool comes along that makes the complex world of search engine optimization a bit more manageable. Social bookmarking sites are one of these tools that can be your new best friend in the SEO landscape. Why are they so crucial? Simple: They’re powerhouses for building links, which are vital for … Read more

What is Email Segmentation? Key Strategies to Boost Engagement Across Industries

Sending the same generic email to everyone on your list won’t cut it. Your message gets lost in the inbox, leaving open rates and conversions flat. With email segmentation, you can tailor messages to specific audience groups, making your emails feel personal, relevant, and irresistible to open. This article will explore how to convert your … Read more

Google Shows 3 Ways To Boost Digital Marketing With Google Trends

Google’s Daniel Waisberg and Omri Weisman share three tips for improving both online and offline marketing strategies. They explain how to leverage Google Trends search data to make better decisions about products, optimize strategies, understand consumer behavior, and focus marketing efforts for a higher ROI. Google offers three tips: How To Benchmark Against Competitors Analyzing … Read more

Leverage Search Intent & Boost Your Visibility With These Expert SEO Strategies

Struggling to rank for your target keywords? You’re not alone. The SEO landscape is more complex than ever, with search intent evolving and SERP features constantly changing. So, how do you make sure your content aligns with Google’s, and user’s, expectations? Watch this on demand webinar as we break down these complexities and reveal how … Read more

Improve Your Brand’s Influence and Boost Your SEO With These Tips

For better or worse, brands have come to dominate Google search results, shaping the way users interact with the internet. As AI continues to evolve and search engines become more adept at understanding both the offline and online world, the influence of major brands is only going to grow.  The rise of AI-generated content and … Read more

Brand Authenticity: How User-Generated Content Can Give You a Much-Needed Boost

Trying to prove to new customers that your startup project is authentic can be trickier than you might think. After all, with so many scam websites and brands out there, customers are much more wary of new brands than they would be otherwise. But if you are able to garner brand authenticity, it can have … Read more

Stumped by AI in Public Relations? Here Are 6 Ways It Can Boost Your Strategy

I know. “AI public relations” (PR) kind of sounds like an oxymoron. Public relations is about shaping and sharing your human stories with other humans. It’s about capturing and creating genuine human excitement and resonance. How can we ever leave that to the robots? Well, we can’t — at least not entirely. Like applying AI … Read more

Leverage Search Intent & Boost Your Visibility With These Expert SEO Strategies

Struggling to rank for your target keywords? You’re not alone. The SEO landscape is more complex than ever, with search intent evolving and SERP features constantly changing. So, how do you make sure your content aligns with Google’s evolving expectations? Check out our webinar on September 25, 2024: “Navigating SERP Complexity: How to Leverage Search … Read more

The Best AI Tools for Ecommerce & How They'll Boost Your Business

As a one-woman solopreneur running her own business, I’m constantly looking for new AI tools to help save time, increase productivity, and bring about a better ROI. The ecommerce sector is no different. That’s why I’ve spent some time reviewing the best AI tools for ecommerce so you can get a leg up on your … Read more

Boost Your Conversions: Transform Your Landing Pages In Just 14 Days

This post was sponsored by Unbounce. The opinions expressed in this article are the sponsor’s own. Your landing pages serve as pivotal points for converting visitors into customers. However, too many websites don’t focus on the first impression and lose crucial moments to engage and convert their audience. Crafting a compelling landing page isn’t just … Read more

Google’s New Support For AVIF Images May Boost SEO

Google announced that images in the AVIF file format will now be eligible to be shown in Google Search and Google Images, including all platforms that surface Google Search data. AVIF will dramatically lower image sizes and improve Core Web Vitals scores, particularly Largest Contentful Paint. How AVIF Can Improve SEO Getting pages crawled and … Read more

Google Shows How To Block Bots And Boost Site Performance

Google’s Martin Splitt answered a question about malicious bots that impact site performance, offering suggestions every SEO and site owner should know and put into action. Malicious Bots Are An SEO Problem Many SEOs who do site audits commonly overlook security and bot traffic as part of their audits because it’s not widely understood by … Read more

13 Steps To Boost Your Site’s Crawlability And Indexability

One of the most important elements of search engine optimization, often overlooked, is how easily search engines can discover and understand your website. This process, known as crawling and indexing, is fundamental to your site’s visibility in search results. Without being crawled your pages cannot be indexed, and if they are not indexed they won’t … Read more

How WooCommerce Plans To Boost Developers & Merchants

WooCommerce announced their roadmap for the future of WooCommerce, emphasizing two-way communication with the developer ecosystem in order to be responsive to their needs which further the goals of improving the experience for developers, merchants and customers. WooCommerce highlighted seven important areas for innovation and six specific areas that are targeted for enhancements that will … Read more

Google Confirms Ranking Boost For Country Code Domains

Google’s Gary Illyes answered a question about a ranking preference given to sites that use country level domain names and explained how that compares to non-country domain names. The question occurred in the SEO Office Hours podcast. ccTLD Aka Country Code Domain Names Domain names that are specific to countries are called ccTLDs (Country Code … Read more

Google Struggles To Boost Search Traffic On Its iPhone Apps

According to a report by The Information, Google is working to reduce its reliance on Apple’s Safari browser, but progress has been slower than anticipated. As Google awaits a ruling on the U.S. Department of Justice’s antitrust lawsuit, its arrangement with Apple is threatened. The current agreement, which makes Google the default search engine on … Read more

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