Job satisfaction is like a warm, cozy blanket on a cold winter day. It‘s waking up and being excited to go to work. It’s the feeling of achievement and gratification after completing a task. In other words, job satisfaction is the degree of joy and fulfillment a person attains from their selected occupation. Would you … Read more
YouTube is the largest platform for video-sharing networks, with billions of active users on a monthly basis. It is a platform for large corporations, small businesses, content creators, influencers, and artists as a way to be able to reach out to a large audience base for the purpose of entertainment and knowledge. With this growing … Read more
Emergency savings are a necessity for us all. But this is especially true for small business owners, entrepreneurs, and freelancers. For such folk, a major unpaid invoice can fall on the same month as an unexpected household emergency — like your oven calling it a day or your air conditioner packing it in the middle … Read more
Unless you’ve been living under a rock, you’ve likely heard of TikTok—the short-form video platform that has been the basis of a number of viral moments over the last couple of years. If your brand is on TikTok, you’re probably aiming to create your own viral moment. A combination of a well-thought-out strategy, posting on … Read more
Wondering why you don’t seem to be ranking highly for keywords that you’re definitely targeting? Want to know what content cannibalization could be costing you and how you can combat it effectively? On June 28, I moderated a webinar with search experts Jon Earnshaw, Chief Product Evangelist, and Sophie Moule, Head of Product & Marketing … Read more
As a marketing mogul, you’re probably no stranger to the importance of creating content that stands out and keeps your reader hooked. However, brainstorming ideas, crafting and editing content, and promoting it can be time consuming, overwhelming, and let’s face it: you’d rather outsource it or, at the very least, get some help. You may … Read more
Looking for ways to scale your Google Ads account and advance your strategy? Are you optimizing for offline actions, too, like calls and sales? On June 21, I moderated a webinar with Michael Scott, Paid Ads Marketing Strategist at Manticore Marketing, and Amelia Northrup-Simpson, Product Marketing Manager at CallRail. Scott and Simpson showed ways you … Read more
Turning a company into a recognizable, trustworthy, and profitable brand isn’t an easy task. In addition to competing in a saturated market, your company will need to find clever ways to reach its target audience, increase trust in the brand, and convince them to place an order. If your business is facing the above challenges, … Read more
The world of business at the start of the 21st century is vastly different to that of 30 years ago, especially given the evolution of the Internet as a communication medium while the digital landscape has become more competitive over the last few decades. Indeed, businesses are constantly trying to maximize the return on investment … Read more
![5 Powerful Ways Marketers Are Using AI To Boost SEO & Content Marketing [+Tools]](https://nicheplrnewsletter.com/news/wp-content/uploads/2023/06/5-Powerful-Ways-Marketers-Are-Using-AI-To-Boost-SEO.jpg "5 Powerful Ways Marketers Are Using AI To Boost SEO")
When you compare what customers say they want to what your business offers – you might find a mismatch between the words you use to market your business versus the terms your customers use. AI tools, such as Conversation Intelligence, can help you: Accurately discover useable, hyper-relevant key terms and phrases from conversations. Quickly summarize … Read more
Blooket is a popular online game and is quite funny and addictive at the same time. The game is played by millions of people around the world. Once you get inside the game, you will get to answer different questions. All your answers must be correct, and you will also need to be quick to … Read more
Did you know there were over 214.7 million digital buyers in the US in 2022? Online shopping has become a mainstream revenue source for businesses. So, with the right Google Shopping campaign structure, your business can soar. Google Shopping ads are an essential part of any successful digital marketing strategy. They are a great way … Read more
If you are a publisher who wants to monetize your website or app with display ads, you need to know how to measure and optimize your ad performance. One of the most important metrics you should track is eCPM. It tells you how much revenue you earn for every 1000 ad impressions, regardless of the … Read more
When shaping your SEO strategy, your success metrics come down to bottom-line results – what’s going to move the needle for your company and make a real impact? Which SEO strategies can you employ to hit your KPIs? In order to succeed in competitive markets, you must go beyond on-page optimization and sound technical SEO … Read more
Google’s John Mueller deflated the suggestion that an SSL certificate would “boost” a website’s SEO, unambiguously stating that an SSL certificate does not boost your SEO. Post on Mastodon About SSL and SEO The encounter happened on Mastodon, where a member called EncryptedFence posted: “Boost your website’s SEO and reputation with a must-have security measure: … Read more
Enhancing the conversion rate has become one of the top priorities for business owners and marketers. Boosting your conversion rate can have a huge positive impact on your business’s bottom line and growth. Conversion rate optimization lets you reduce customer acquisition costs by getting the best returns from your marketing efforts. For instance, it can … Read more
Often, social media and SEO conversations happen separately. Social media is meant for building relationships and engaging with your audience, while SEO seems more scientific, with specific keyword analyses to attract as many eyes as possible. However, these two facets of inbound marketing can work together to amplify the results of each other. In this … Read more
This post was sponsored by ResultFirst. The opinions expressed in this article are the sponsor’s own. Your CEO wants to know how important your SEO team is in the company’s big picture. The CFO wants to make sure you’re staying within your tight marketing budget. Meanwhile, shareholders want to see a higher return on investment … Read more
