The B2B marketplace has evolved rapidly in recent years due to various global factors, with the pandemic and economic turbulence being the top drivers. As a result, there has been a notable change in both marketer and buyer priorities in recent years. Speaking with our clients and partners, I have observed that in 2024, marketers’ … Read more
Celebrate the Holidays with some of SEJ’s best articles of 2023. Our Festive Flashback series runs from December 21 – January 5, featuring daily reads on significant events, fundamentals, actionable strategies, and thought leader opinions. 2023 has been quite eventful in the SEO industry and our contributors produced some outstanding articles to keep pace and … Read more
The concept of search intent and the recommendation that marketers pay close attention to it when targeting organic keywords is well established in SEO. But while a lot of SEO writing has described search intent (for example, these two excellent articles on SEJ on creating content that satisfies search intent and understanding how people search), … Read more
There’s a lot to consider before you hit send on your latest campaign or send a new template into the world. With so many variables, opportunities to optimize your emails can hide in plain sight. It’s a bit like starting a home project and promising to come back to it later. The busy-ness of life … Read more
A thriving ecommerce system has been one of the few silver linings of the COVID-19 pandemic, but businesses must stop and consider the impact of doing business-as-usual when there are more cost-effective and environmentally friendly options out there. The surge in online shopping may have added billions to ecommerce revenues around the world, but the … Read more
