You’ve made your LinkedIn account, you’ve posted a couple of thought-provoking pieces, and now you’re wondering what your next step is. Sure, you can add another article post to your page, but with minimal followers, it feels a little hollow. “How, oh great LinkedIn gods, can I gain a larger audience?” you cry, sinking to … Read more
The digital landscape is evolving quickly, and businesses must adjust their marketing techniques to maintain a competitive edge. You need to be able to transform how you operate your business and engage with your customers. If you’re aiming for long-term success, you should learn how to future-proof your brand. This is no longer an option … Read more
Social media is much bigger than marketing and branding alone. To truly harness the power of social, it must be used org-wide. Developing the social media maturity of other teams can expand the impact of social media on your business—extending the reach of content, helping other teams uncover valuable business intelligence and maximizing content creation … Read more
Brand logos are undoubtedly one of the most critical components of a strong brand identity. However, designing a memorable logo that resonates with your target audience and effectively communicates your brand message can be challenging. In this post, you’ll discover 20 brand logos that have achieved global recognition and embody the essence of their respective … Read more
Another Pride month just wrapped, and plenty of brands celebrated along with the LGBTQ+ community. Many of those brands have already officially gone back to business as usual. However, celebrating the LGBTQ+ community is more than just showing up for them during one month of the year. Doing that is like celebrating someone’s birthday with … Read more
Listen NEW! Listen to article Sign in or sign up to access this audio feature! No worries … it’s FREE! There’s been a recent boom of 90s nostalgia: the resurgence of “mom jeans,” the record popularity of the show Friends on Netflix, a subscription version of Nintendo 64… One thesis for why: when the world … Read more
Artificial intelligence (AI) technologies, especially natural language processing (NLP) and machine learning (ML) have transformed social media listening tools into comprehensive platforms for business intelligence. In doing so, they have leveled the playing field for brands of all sizes and industries. Within these tools, conversational analytics harnesses the power of customer conversations and discussions by … Read more
In a proactive move to clarify misunderstandings around brand safety controls and reporting in Performance Max, Google’s AdsLiaison took to X to provide a comprehensive breakdown of settings available to advertisers. These controls are designed to help ensure that PMax ads appear alongside suitable content across Search, Shopping, Display, and Video inventories. There’s been some … Read more
Whether you’re launching a new brand, or considering a significant rebrand, picking the right colors is crucial. The wrong color can tank lead generation, lose business, or worse, get you called out for poor style. We just can’t let that happen to our fellow founders. That’s why we’ve created this article, discussing how to pick … Read more
Gone are the days when you had full authority over your brand reputation. Today, customers are in the driving seat, and all this is happening on social media. So, if your brand doesn’t have a solid social monitoring and listening strategy, you’re missing out on the most valuable data and insights to build your business—but … Read more
X (formerly known as Twitter), seemingly focused on creating a more profitable environment for advertisers over the past nine months, introduced new brand safety features. These features could allow advertisers to navigate the platform more confidently, optimizing their campaigns while aligning with their unique brand sensitivities. Expanding Adjacency Controls To demonstrate commitment to brand safety, … Read more
Moz introduced Brand Authority, a new metric designed to gauge online brand strength, at MozCon. This analytical tool could help companies evaluate the competitive landscape with a unique brand comparison visualization feature. In an attempt to quantify brand salience, Moz’s research scientists and product team launched the new metric based on data from companies in … Read more
We all recognize the power of brands, but too often the value of brand building is reduced to hand-waving and wishful thinking. Today, Moz makes the power of brand measurable. Starting today, you’ll find something new in our Domain Overview tool: a Brand AuthorityTM score for your domain (or any domain you choose to analyze): … Read more
Maybe you think you’re in a happy relationship with your current brand survey routine. Twice a year, you go on the brand health reporting equivalent of an excellent date. You get romanced by charts, figures and juicy audience insights. But what about the rest of the year? Every six months may have been enough in … Read more
Keep it simple, stupid. We don’t mean to offend you — this is just an example of a great slogan that also bears the truth of the power of succinctness in advertising. It‘s incredibly difficult to be succinct, and it’s especially difficult to express a complex emotional concept in just a couple of words — … Read more
On July 24, Elon Musk made the surprise announcement that Twitter would be rebranding as ‘X’, with a new logo and brand identity arriving quickly after that announcement. Shortly after, X.com started redirecting (302) to Twitter.com. Any experienced SEO knows how perilous a major site migration can be, and Twitter.com has been accumulating authority for … Read more
In 2023, the renowned toy company Mattel, famous for creating the iconic Barbie doll, faced challenging times amidst a competitive market. However, a recent development has the potential to reshape the company’s trajectory and revitalize its brand presence: the release of the much-anticipated Barbie movie. This article explores how this cinematic venture has impacted Mattel’s … Read more
Twitter is a treasure trove of information for brands to understand their audience. However, the platform can get noisy with Twitter users sending out thousands of new Tweets every second. This can make it challenging to find the posts and interactions that are relevant to your Twitter marketing strategy. That’s what makes Twitter advanced search … Read more
