Moz’s Brand Authority now delivers data across US, UK, Canada, and Australia, with expanded data on 2M brands and new integration in SERP Analysis and Keyword Gap tools. Discover how these improvements help you better understand your brand’s global presence in an increasingly AI-driven search landscape. Source link
If you want to become a better content marketer, you’ll need to master the art and science of messaging. And by “messaging,” I don’t just mean the ethereal notions of “value,” emotional impact, or brand alignment. I mean the real meat of what your brand stands for, how that’s communicated, and why people should care. … Read more
Engagement on social media is like mingling at a party. There could be tons of people in the room (read: following you), the music could be great, and the vibe could be just right, but if no one’s conversing, the party’s dead — and no one wants to throw a lousy party. By prioritizing social … Read more
Before this week’s master found her path to the nonprofit sector, she worked with big brands like Pepsi, Frito-Lay, and FedEx. And even founded her own small business clothing line. Now, she leads communications and partner engagement for state development initiatives for Best Buddies International, a nonprofit dedicated to ending the social, physical, and economic … Read more
There’s been a lot of talk recently about whether large language models (LLMs) are replacing a considerable amount of Google searches. While Google is clearly still the market leader, with 14 billion searches per day worldwide, an estimated 37.5 million “searches” on ChatGPT represent an opportunity for your brand. SEO professionals have years of experience testing … Read more
Google Business Profiles (GBPs) have become essential for local search visibility, customer confidence, and driving foot traffic, especially for businesses with dozens or hundreds of physical locations. Each profile acts as a digital brand touchpoint that directly influences how your business ranks in local searches and how your brand is perceived by potential customers. However, … Read more
When actor Tom Holland made the late-night rounds last October to talk about his new company, BERO Brewing, he said that he’d “find myself in these boardrooms” surrounded by experts spouting unfamiliar terms. The once and future Spider-Man told Seth Meyers, “thank God I found acting,” because it took “every bit of acting chops I’ve … Read more
For over a decade, E-A-T (expertise, authoritativeness, and trustworthiness) has played a role in search rankings, first introduced in Google’s Search Quality Rater Guidelines in 2014. But with the rise of AI-generated content and AI-synthesized answers, E-E-A-T (now including experience) is no longer just a good idea. It has become the defining factor in determining … Read more
Picture this: a beauty influencer swipes on a new lipgloss shade during a livestream. She answers questions in real-time as thousands of viewers watch. Within minutes, the product sells out. Sounds too good to be true? It’s not. This is the power of live social shopping, a retail trend that started in China that is … Read more
![Google AIO: 4 Ways To Find Out If Your Brand Is Visible In Generative AI [With Prompts]](https://nicheplrnewsletter.com/news/wp-content/uploads/2025/03/Google-AIO-4-Ways-To-Find-Out-If-Your-Brand.png "Google AIO: 4 Ways To Find Out If Your Brand")
This post was sponsored by Bright Data. The opinions expressed in this article are the sponsor’s own. Imagine this in the time of Google AIO: A potential customer asks Google Gemini, ChatGPT, or Perplexity AI for the best SEO tools, top e-commerce platforms, or leading digital agencies. Your brand has dominated traditional search rankings for … Read more
As search engines become more AI-driven with Overviews and the rise of large language models (LLMs), organic search is still one of the most significant brand touchpoints. Whether through Google Search or AI-powered tools, a user’s first interaction with your brand often comes from these online results unless they’ve encountered your out-of-home (OOH) advertising, such … Read more
When running a startup or small business, finding new revenue avenues can be significantly beneficial. After all, building a brand isn’t always cheap, so any way that you can generate additional income should be welcomed with both arms. That’s exactly what high-quality merch can do for you! Here, I’ll show you how to make and … Read more
In 2025 the landscape for social media platforms is changing. Users are shifting networks and joining even more apps than before. According to The Sprout Social Index™, 30% of people plan to use social more in 2025, while 56% plan to keep their usage the same. So what does this mean for brands who want … Read more
If your SEO rankings are slipping, ad costs keep rising, and social media engagement is flat, you’re not alone The digital landscape is noisier than ever, flooded with AI-generated content, generic messaging, and short-lived trends. The question is: How do you stand out and drive real, lasting results? That’s exactly what Katie Morton, Editor-in-Chief of … Read more
Algorithm shifts. Economic uncertainty. Crowded feeds. Like all social marketers, this is the social landscape our team faces. At Sprout, we turn to employee advocacy to help us overcome our most pressing challenges and amplify our content. “Advocacy is our secret superpower for creating awareness,” says Olivia Jepson, Sprout Social’s Senior Social Media Strategist. “Amplification … Read more
One of my favorite examples of influence is in the 2004 film Mean Girls. When the girls at North Shore High School see “queen bee” Regina George wearing army pants and flip-flops, they decide to do the same. It’s absurd but also entirely realistic. Whether we admit it or not, no one is immune to … Read more
This time on Ask An SEO, we’re diving into a branding question from someone dealing with negative SERP results: I have a client that recently had some financial issues and the SERP for their brand has many negative listings. Do you have any ideas for a strategy that could help to remove those listings and … Read more
Being one of the first brands to adapt to a new trend can have monumental benefits. And as a new brand, you should always be looking for ways to differentiate yourself from the competition! In this article, I’ll take you through the importance of marketing trends for startups and some key trends you should consider … Read more
