How Beaus+Babes Founders Created a Baby Brand That Pays It Forward

Beaus+babes co-founders

Sometimes you can stumble upon a business idea accidentally. Abi Horton couldn’t find any clothing designs she liked while shopping for her friend’s baby shower. Instead, she ordered a plain baby bodysuit and had her partner, Danny Cozzolino, create a custom design and print it on the fabric. And there it was—the idea. “We were … Read more

How strategy frameworks can help your brand stay relevant

How strategy frameworks can help your brand stay relevant

As a marketer, you likely deal with a lot of granular questions weekly as you decide what to share with the world. What content is our audience consuming? What current events are defining online conversations? What are competitors posting? What channels and creative seem to be really popular? These are all good questions and certainly … Read more

How to define and share your core brand values effectively

How to define and share your core brand values effectively

External communication, marketing and public relations (PR) have been tricky for brands over the last few years. A number of geopolitical, social, economic and health events have triggered a distinct rise in consumer activism. Leading to an ever-increasing emphasis on how corporations reflect these values when communicating with their audiences. With a documented brand strategy … Read more

Instagram Stories: The complete guide for your brand

Instagram Stories: The complete guide for your brand

Instagram Stories have become a big deal. They’ve become so popular that 83% of marketers said they plan to use Stories for influencer marketing. They’re tap-friendly and time-sensitive, which makes them highly appealing to the average Instagram user. Moreover, changes to the Instagram algorithm has put a damper on organic reach. As a workaround, brands are … Read more

How to Be a Bold Entrepreneur with Author, Podcaster, and Brand Builder Jennifer Cohen – Q&A

Jennifer cohen author and speaker headshot

Just because you start a business doesn’t mean you automatically inherit the confidence and swagger paraded by entrepreneurs on social media. It can take time to believe in yourself, your product, and your brand. If you’re struggling to maintain healthy habits or lacking the tenacity to tackle the next challenge in your business, there’s hope. … Read more

3 Campaign Ideas For Your Brand That Will Create Brand Awareness

Campaign Ideas

The marketing world is in a state of constant evolution. For marketers, this means that they must always be switched on to the evolution of marketing tactics and strategies too. Though TV advertisements and print media have stood the test of time and are still effective today, social media campaigns and native advertising have emerged … Read more

Brand Extensions: A Strategic Path to Growth

Brand Extensions: A Strategic Path to Growth

Arm & Hammer has a rich history dating back to 1846. Originally, the brand sold a baking soda product, but the deodorizing benefit associated with the brand allowed it to extend into a host of products for which deodorizing is essential. Representative Arm & Hammer products now include kitty litter, car air fresheners, changing pads, … Read more

How IRVINS Pivoted from a Humble Restaurant to a Pioneering Snack Brand – Founder Q&A

Irvin gunawan irvins snacks

Irvin Gunawan is the founder and CEO of IRVINS, the creator of Singapore’s #1 salted egg snack. IRVINS is a high-growth homegrown consumer food brand expanding quickly on the global stage, with 5 offices and 12 markets worldwide and a product lineup that redefines the food industry. Singaporean cuisine and flavors are becoming popular globally, … Read more

Which SEO Metrics Matter Most to Marketing Leaders, According to Semrush's VP of Brand Marketing

Which SEO Metrics Matter Most to Marketing Leaders, According to Semrush's VP of Brand Marketing

Having a strong SEO strategy is critical for reaching new audiences and generating leads for your business. In fact, 43% of marketing directors, VPs, and C-suite executives reported SEO as one of the most effective strategies their companies currently leverage. Creating a powerful SEO strategy requires consistent testing and iteration. Over time, certain metrics can help … Read more

What Is a Social-Led Brand? [+ How to Become One]

What Is a Social-Led Brand? [+ How to Become One]

Social media is the top-used channel among marketers and is an ever-evolving space for brands, businesses, and creators to be part of. As a result, social-led brands have become more popular, as consumers expect relevancy and trendy conversations on social media. In this post, we’ll explain what a social-led brand is and what it takes to … Read more

Why Is Brand Awareness Important? 7 Ways It Impacts A Company

Brand Awareness

Brand awareness refers to some points and knowing how familiar the communication tricks by which they can communicate with the targeted audience are with your brand and how well they can recall and recognize your business. Building brand awareness is crucial when it comes to promoting or marketing your company and products, particularly in the … Read more

How This Entrepreneur is Growing Her Brand Organically on Instagram

How This Entrepreneur is Growing Her Baby Brand Organically on Instagram

For entrepreneur Assie Khoussa, the boundaries between work and personal life are almost nonexistent. Some of this industriousness comes from necessity – running a baby brand as a single mother is no easy feat, requiring Assie to be in work mode 24/7. But, the success of her small business also stems from Assie’s ability to … Read more

How To Find Brand Ambassador Jobs

Brand Ambassador Jobs

As the digital age changed how we market things, so did some of the positions change as well. For example, brand ambassadorship used to be tied directly to high-profile celebrities with substantial global followings. In the traditional ways for brand ambassador jobs, celebrities are only eligible. But the time has changed now. Along with celebrities, … Read more

Social Proof: Steph Smith on Personal Brand Building

Social Proof: Steph Smith on Intentionally Building a Personal Brand

What is Social Proof? Social Proof is a series chronicling how ambitious individuals intentionally craft and grow their personal brands to inspire anyone hoping to do the same. Social Proof has a double meaning — ‘to replicate the actions of others to get similar results’ and ‘to showcase the power of social media in growing … Read more

How A Private Label Vitamin Manufacturer Can Help You Launch Your Brand 

Private Label Vitamin Manufacturer

In today’s wellness culture, customers are just starting to learn about the benefits of supplements that help treat conditions and improve wellness. Many people are looking for specific blends of quality ingredients for their particular needs. How is a private label vitamin manufacturer performing? If you are a private label vitamin manufacturer, then these are … Read more

How Brad Charron “Refounded” Plant-Based Protein Brand ALOHA – Q&A

Brad charron ALOHA

Is your business on the brink of collapse? Are you entering a new quarter, staring down a slew of red numbers? As an entrepreneur, there’s always hope if you’re willing to put in the work and make the tough decisions. Brad Charron is a living example. Charron is the CEO “re-founder” of ALOHA, an employee-owned … Read more