The advice of producing content that aligns with Google’s E-E-A-T guidelines is universal amongst SEO professionals, but guidance on how to achieve this is few and far between. During the Helpful Content Update of September 2023, many travel websites were impacted. I ran a small study of more than 100 travel websites, and found that … Read more
Just like every building needs a foundation, every business needs brand architecture. It’s the structure that allows you to organize your offerings, develop a brand identity, and gain brand equity. The right brand architecture provides clarity around your products or services and influences how your brands and sub-brands relate to one another. Without this framework, … Read more
Developing a consistent brand starts with creating a brand style guide. These branding rule books help graphic designers, marketers, web developers, community managers, and even product packaging departments all stay on the same page, and present a unified vision of the brand to the public. The best brands stick in our brains because their presence … Read more
Advancing a brand is essential to extend its permeability, acknowledgement, and devotion among shoppers. It makes a difference in recognizing a company from competitors and driving client engagement, which eventually leads to an increment in deals. Without successful brand advancement, businesses may battle to flourish. Branded stock alludes to items unequivocally planned with a company’s … Read more
In the increasingly competitive and innovative world of the global digital economy, establishing a robust and comprehensive online advertising strategy is essential for businesses of all sizes across Australia that are looking to thrive in the competitive marketplace. As a business owner in Australia, you will undoubtedly encounter numerous brands that are all vying for … Read more
In this article, Giulia sprinkles a bit of cognitive science in the marketing mix to showcase how leveraging the familiarity bias can future-proof any brand. Source link
In the digital marketing realm, grasping your audience’s preferences and behaviors demands a deep dive into search insights – it’s about decoding their likes and habits from the intel you’ve gathered. By tapping into these insights for your branding, you’re gonna make sure that not only does your brand story hit home with the people … Read more
Listen NEW! Listen to article Sign in or sign up to access this audio feature! No worries … it’s FREE! Consistently creating engaging and educational content is not just valuable for a brand but almost obligatory in today’s competitive landscape. However, many marketers struggle to understand how to elevate their content and harness it to … Read more
Last week, I was looking for a new yoga mat on Amazon. Being someone who plays it safe, I usually go for Amazon Basics. So, I found a lovely blue mat for about 20 dollars and added it to my cart. I almost entered my card details when I spotted a beautiful purple mat with … Read more
In the fiercely competitive outdoor gear market, innovative marketing strategies are essential for brand growth and customer engagement. Among these strategies, giveaways stand out as a powerful tool. They are more than just a means to distribute free products; they are a conduit for creating a lasting impression, fostering community engagement, and enhancing your brand’s … Read more
Listen NEW! Listen to article Sign in or sign up to access this audio feature! No worries … it’s FREE! B2B marketing has faced major disruption over the past decade. Today’s B2B marketers must be nimble, ready to adjust strategies at a moment’s notice and anticipate the next big trend before it arrives. In recent … Read more
Which vs. Shopify: Wix is the right website for you to start your ecommerce journey? Wait, let me try that again. Wix vs. Shopify: Which is the right website for you to start your ecommerce journey? You’ve crafted your perfect product. You’ve taken all the advice from Greta and the Start & Scale course, meticulously … Read more
The Brand Revolution Begins Here Imagine if a single shift in your approach could revolutionize your brand’s impact. That’s the power ofa meticulously crafted brand strategy. I’m Adrian Boysel, and over the last 17 years, I’ve mastered theart of brand storytelling, transforming businesses into iconic brands. In this article, I’ll share insights from my own … Read more
As part of your Facebook marketing strategy, a consistent publishing schedule is essential. Without the help of social media scheduling tools, that means you have to remember to go online each day (sometimes even multiple times a day) to manually publish your content. Nowadays, there are much more efficient ways to publish and schedule social … Read more
Is your brand being overshadowed by your competitors, even when you’re giving your all in the marketing aspect? It can be quite frustrating, I know. And many people might have also told you, ‘It happens in most cases, just be patient.” Now, while I do agree with the latter part, the former is something that … Read more
Discover the power of employee-generated content and how to harness it to boost your brand visibility. Source link
Brand awareness is like a mental shortcut. You see a logo, hear a jingle or spot a particular color and instantly particular brand associations spring to mind. But measuring something as intangible as that can be tricky. How exactly do you quantify the impact of your brand in people’s minds? That’s where metrics come in. … Read more
Getting complaints about your business never feels great. They can also severely impact your reputation. Given the potential fallout, it’s understandable why you might want to avoid complaints altogether, let alone respond to them. However, complaint management can also be a growth opportunity, providing insights to improve your products, services or customer experience. It’s also … Read more
