Unveiling the Secrets of Brand Mastery

The Brand Revolution Begins Here Imagine if a single shift in your approach could revolutionize your brand’s impact. That’s the power ofa meticulously crafted brand strategy. I’m Adrian Boysel, and over the last 17 years, I’ve mastered theart of brand storytelling, transforming businesses into iconic brands. In this article, I’ll share insights from my own … Read more

12 Facebook publishing tools for your brand in 2024

12 Facebook publishing tools for your brand in 2024

As part of your Facebook marketing strategy, a consistent publishing schedule is essential. Without the help of social media scheduling tools, that means you have to remember to go online each day (sometimes even multiple times a day) to manually publish your content. Nowadays, there are much more efficient ways to publish and schedule social … Read more

Level Up Your Brand: 5 Powerful Strategies For Building A Strong Brand Identity 

Is your brand being overshadowed by your competitors, even when you’re giving your all in the marketing aspect? It can be quite frustrating, I know. And many people might have also told you, ‘It happens in most cases, just be patient.” Now, while I do agree with the latter part, the former is something that … Read more

How to measure brand awareness: 10 metrics to track

Brand awareness is like a mental shortcut. You see a logo, hear a jingle or spot a particular color and instantly particular brand associations spring to mind. But measuring something as intangible as that can be tricky. How exactly do you quantify the impact of your brand in people’s minds? That’s where metrics come in. … Read more

How to create a complaint management system to protect your brand reputation

Getting complaints about your business never feels great. They can also severely impact your reputation. Given the potential fallout, it’s understandable why you might want to avoid complaints altogether, let alone respond to them. However, complaint management can also be a growth opportunity, providing insights to improve your products, services or customer experience. It’s also … Read more

Facebook automation: The ultimate guide for your brand

Juggling multiple social platforms is now a staple for brands. Facebook, TikTok, Instagram—the list never ends. Marketers need shortcuts. Managing different networks is demanding and it’s no surprise putting your social media channels on autopilot seems like a tempting offer. Especially for your Facebook marketing strategy—the platform giant with almost 3 billion monthly users. But … Read more

What Is Guerrilla Marketing? 11 Examples to Inspire Your Brand

The word “guerrilla,” in its written form, looks pretty intense. It conjures images of rebellion and conflict. Put it next to the term “marketing,” which makes many people ask, “Huh?” But guerrilla marketing isn‘t some sort of combative form of communication. In fact, it’s actually a very unconventional form of marketing in that it raises … Read more

Mastering Reddit for Brand Awareness & Reputation Management

First, think of how vast the internet is, and how impossible it is to reach every crack, corner, and crevice. Now, imagine a place where millions of people endlessly sift through this vastness, promoting what’s worthy of the front page and removing what’s rubbish. That’s Reddit. If you’ve spent only a few minutes redditting, you … Read more

Instagram Story analytics: how to track the right metrics for your brand

Be honest: how often do you check your Instagram Story analytics? Because interactions with Stories are crucial for business accounts to track. Brands rely on Stories to stay front-and-center in followers’ feeds. Stories are also among Instagram’s most popular and engaged-with features. From content formats to messaging and more, Stories are a goldmine of marketing … Read more

Connecting With Your Audience: Psychic Insights In Brand Development

Hey there, visionary brand builders! If you’re looking to take your brand development to the next level and forge a deeper connection with your audience, you might want to consider an unconventional approach – psychic insights.  In this article, we’ll explore how tapping into the realm of psychic guidance can provide valuable insights that can … Read more

41 Types of Marketing Your Brand Should Invest In

Like many of the people who currently work in the industry, digital marketing was born in the 1990s. Since then, the industry has evolved at breakneck speed, sprouting many more types of marketing. From search engine marketing to account-based marketing, every brand can use a combination of these tactics to attract its target audience and … Read more

How to Write AI Prompts for Ecommerce Brand Content

Welcome to our guide on how to utilize ChatGPT, an AI tool that can actually help your business for the purpose of content creation. By the end, you will be equipped with the knowledge to create prompts that yield consistent, high-quality content, truly resonant with your ecommerce brand. Here, we will also unravel the secrets … Read more

Take Personalized Marketing to a New Level: 14 Brand Examples

One great example of personalized marketing is the Charles Duhigg New York Times article titled, “How Companies Learn Your Secrets.” Charles wrote this article as a sequel to a public showdown. In this incident, a furious father stormed a Minnesota Target store to demand why his teenage daughter received coupons for baby products. Later, the … Read more

Should your brand be on Threads? What to Consider Before Signing Up

Threads launched in the summer of 2023 and was almost immediately dubbed the “Twitter Killer” and was projected to be a strong competitor to the newly named X (formerly Twitter). All the hype at the start of Meta’s newest property may have you wondering, “Should my business use Threads?” Social media apps come and go, … Read more

Eat My Baby Co. Founder Turned Nostalgic Snacks into an Apparel Brand That Celebrates Heritage

Eat My Baby Co. is a jolting name for a kid’s apparel brand. Not if you’re a mom, Lorianne Trinh says. “When you’re a mother, you have this temptation to just eat your baby,” Trinh says. “Every time I look at my daughter and my newborn now, I just want to nibble; I want to … Read more

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