Brand Extensions: A Strategic Path to Growth

Brand Extensions: A Strategic Path to Growth

Arm & Hammer has a rich history dating back to 1846. Originally, the brand sold a baking soda product, but the deodorizing benefit associated with the brand allowed it to extend into a host of products for which deodorizing is essential. Representative Arm & Hammer products now include kitty litter, car air fresheners, changing pads, … Read more

How IRVINS Pivoted from a Humble Restaurant to a Pioneering Snack Brand – Founder Q&A

Irvin Gunawan is the founder and CEO of IRVINS, the creator of Singapore’s #1 salted egg snack. IRVINS is a high-growth homegrown consumer food brand expanding quickly on the global stage, with 5 offices and 12 markets worldwide and a product lineup that redefines the food industry. Singaporean cuisine and flavors are becoming popular globally, … Read more

Which SEO Metrics Matter Most to Marketing Leaders, According to Semrush's VP of Brand Marketing

Having a strong SEO strategy is critical for reaching new audiences and generating leads for your business. In fact, 43% of marketing directors, VPs, and C-suite executives reported SEO as one of the most effective strategies their companies currently leverage. Creating a powerful SEO strategy requires consistent testing and iteration. Over time, certain metrics can help … Read more

What Is a Social-Led Brand? [+ How to Become One]

Social media is the top-used channel among marketers and is an ever-evolving space for brands, businesses, and creators to be part of. As a result, social-led brands have become more popular, as consumers expect relevancy and trendy conversations on social media. In this post, we’ll explain what a social-led brand is and what it takes to … Read more

Why Is Brand Awareness Important? 7 Ways It Impacts A Company

Brand awareness refers to some points and knowing how familiar the communication tricks by which they can communicate with the targeted audience are with your brand and how well they can recall and recognize your business. Building brand awareness is crucial when it comes to promoting or marketing your company and products, particularly in the … Read more

How This Entrepreneur is Growing Her Brand Organically on Instagram

For entrepreneur Assie Khoussa, the boundaries between work and personal life are almost nonexistent. Some of this industriousness comes from necessity – running a baby brand as a single mother is no easy feat, requiring Assie to be in work mode 24/7. But, the success of her small business also stems from Assie’s ability to … Read more

How To Find Brand Ambassador Jobs

As the digital age changed how we market things, so did some of the positions change as well. For example, brand ambassadorship used to be tied directly to high-profile celebrities with substantial global followings. In the traditional ways for brand ambassador jobs, celebrities are only eligible. But the time has changed now. Along with celebrities, … Read more

Social Proof: Steph Smith on Personal Brand Building

What is Social Proof? Social Proof is a series chronicling how ambitious individuals intentionally craft and grow their personal brands to inspire anyone hoping to do the same. Social Proof has a double meaning — ‘to replicate the actions of others to get similar results’ and ‘to showcase the power of social media in growing … Read more

How A Private Label Vitamin Manufacturer Can Help You Launch Your Brand 

In today’s wellness culture, customers are just starting to learn about the benefits of supplements that help treat conditions and improve wellness. Many people are looking for specific blends of quality ingredients for their particular needs. How is a private label vitamin manufacturer performing? If you are a private label vitamin manufacturer, then these are … Read more

How Brad Charron “Refounded” Plant-Based Protein Brand ALOHA – Q&A

Is your business on the brink of collapse? Are you entering a new quarter, staring down a slew of red numbers? As an entrepreneur, there’s always hope if you’re willing to put in the work and make the tough decisions. Brad Charron is a living example. Charron is the CEO “re-founder” of ALOHA, an employee-owned … Read more

Improving Brand Awareness & CTR With On-SERP SEO

As search marketers, we all want to own as much SERP real estate as possible, because it means more visibility and more traffic. Trouble is, page one is steadily changing. Organic search results are now competing for the user’s attention with paid ads, knowledge panels, maps, videos, featured snippets, and the like. In this article, … Read more

How Samantha Brett Built Naked Sundays into Australia’s #1 SPF Skincare Brand

Samantha Brett may seem like an overnight success. Her business, Naked Sundays, launched in January 2022 and reached six figures in sales in a mere four weeks. But in reality, Brett’s success came from years of preparation. “This isn’t a quick fix,” Brett says. “I honestly spent a year and a half listening and learning.” … Read more

How Jessica Sepel Built JSHealth’s Women-Run Brand — Exclusive

Foundr Magazine publishes in-depth interviews with the world’s greatest entrepreneurs. Our articles highlight key takeaways from each month’s cover feature. We talked with Jessica Sepel, cofounder of JSHealth, one of the fastest-growing companies in Australia. JSHealth sells a bottle of vitamins every 20 seconds. Read excerpts from that in-depth conversation below. To read more, subscribe … Read more

Choosing Music for your Brand

Soundscapes and music can trigger an emotional response, so a well thought out music plan to support your brand identity can help create stronger emotional connections to your brand. Stronger emotional connections stay top of mind and you want your customers and community to keep you top of mind! When that happens, the value you … Read more

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