Soundscapes and music can trigger an emotional response, so a well thought out music plan to support your brand identity can help create stronger emotional connections to your brand. Stronger emotional connections stay top of mind and you want your customers and community to keep you top of mind! When that happens, the value you … Read more
Less than five years ago, starting a blog was a huge marketing focus in the travel community. Not only did the SEO bonuses have a lot of appeal, but travel blogging was also an incredibly popular format that promised a large target audience if you found the right niche. While the majority of travel blogs … Read more
When we launched Start Page back in October 2021, we weren’t quite sure who would use it. We had a hunch, but it turns out we weren’t imaginative enough. Start Page has been used more widely than we could have possible imagined. From photographers to plumbers, baking sites to gig nights, seeing hundreds of new … Read more
Foundr Magazine publishes in-depth interviews with the world’s greatest entrepreneurs. Our articles highlight key takeaways from each magazine issue. We talked with NY Times best-selling author Rory Vaden about how to monetize a personal brand. Read excerpts from that in-depth conversation below. To read more, subscribe to the magazine. —– If you’re familiar with Lewis … Read more
“Oh, that company? I hear it’s shady…” Don’t let that happen to you! Consistent vigilance over your media mentions can help manage your brand’s reputation. Read the full article at MarketingProfs
Creating a memorable brand takes a lot of time and effort. What do you need to start seeing results from your brand-building efforts? Well, there’s plenty of work to be done to set up the foundation. Here’s your checklist for establishing a memorable brand identity: 1. Find a Catchy Name This is the first – … Read more
Everyone has a personal brand, by design or by default. In this day and age, building a personal brand online is at the heart of personal growth. Not just that, as an entrepreneur, your personal brand is essential to start a business and scale it. Whether you’re an entrepreneur, a business owner, or a consultant, … Read more
Nowadays, TikTok is the most influential tool for businesses to target their potential customers. Since its launch, it has been buzzing the world with its entertainment and creative nature of the content. As a result, more brands are leveraging TikTok to create unique and authentic content. With an ever-growing audience, it offers a brand new … Read more
Your personal brand and business are invariably connected—whether you like it or not. Nail your personal brand, and it’ll forever be a catalyst for your business (and future businesses). Get your personal branding wrong, and it’ll tank any venture before it even takes off. Woah. While that might be daunting to imagine, it’s a little … Read more
In 2014, I began bringing to life an idea for a product and brand that did not yet exist in the market—elevated, everyday, and American-made paper goods to inspire productivity and creativity. I spent nearly a year fleshing out this idea, prototyping, designing, researching manufacturers, and writing a business plan. It was immediately clear that … Read more
The digital marketplace has changed the way we shop. It has made shopping more accessible on a global scale and it has led to a dramatic shift in how we buy goods and services. E-commerce is the fastest-growing retail channel, accounting for the majority of all retail sales growth between 2016 and 2022 E-commerce has … Read more
Google’s John Mueller was asked if “unlinked brand mentions” were important in Google’s algorithm. It was apparent from John’s response that “brand mentions” is probably not a real thing in Google’s algorithm, but he also said that there may be value to site visitors who encounter them. Brand Mentions There is a longstanding idea in … Read more
Being a contractor can be difficult if you do not immediately make yourself stand out from the local competition. Thankfully, there are many cost-effective, surefire ways to do just that, and you can start on them today. From branding to content, having a strong idea of what you want to accomplish as you set your … Read more
More than a few companies have been burned by the wrong approach. Make sure yours isn’t one of them. Grow Your Business, Not Your Inbox Stay informed and join our daily newsletter now! Will be used in accordance with our Privacy Policy Image credit: supersizer | Getty Images January 24, 2020 5 min read Opinions…
el_cigarrito/ShutterstockInterbrand, a brand consultancy firm, ranked the world’s biggest companies.They based the ranking on brand strength now, how the brand wants to improve in the future, and what value does it add to the company. Amazon, Google, and Microsoft were some of the leading brands to consumers, while Facebook fell out of the top 10.…
