In the digital marketing realm, grasping your audience’s preferences and behaviors demands a deep dive into search insights – it’s about decoding their likes and habits from the intel you’ve gathered. By tapping into these insights for your branding, you’re gonna make sure that not only does your brand story hit home with the people … Read more
In a recent episode of “Search Off the Record,” Google’s Search Relations team provided information about upcoming changes to Google’s SEO Starter Guide. The team, composed of John Mueller, Lizzie Harvey, and Gary Illyes, says the guide maintains a 91% user satisfaction rating. However, they believe it’s due for an overhaul to streamline outdated advice … Read more
This article will teach you how to attract and nurture non-branded traffic to guide your users through the marketing funnel, converting them into loyal customers for sustained growth. Source link
In a recent discussion on Reddit, a user inquired about the advantages of using keyword domain names for SEO to improve visibility for a specific phrase. The user shared an example of utilizing a domain like “swimsuits.com” for selling swimsuits, a keyword with over 10,000 monthly searches in their country. John Mueller, Google’s Search Advocate, … Read more
Personal branding has emerged as a crucial element for career success in numerous fields, including marketing. This episode of the Marketing Smarts Live Show, featuring branding expert Christine Gritmon, delves into the topic, offering valuable insights for marketers and executives. Here’s a glimpse into the key takeaways from this enlightening episode. Christine Gritmon challenges the … Read more
Remember the days when social media was a “maybe” or a nice-to-have for businesses? When the brands most active on social media were early adopters and trailblazers? Well, those days are over. Today, social media is a necessary requirement for any business. Your social profiles are often the first touchpoint customers have with your organization … Read more
Businesses come and go. But your personal name, that’s another matter altogether. In the social business world, your name can be leveraged as your personal identifier across myriad social media sites as well as your monetized business brand. In creating a new business or online presence, one of the toughest decisions you may make is … Read more
The one thing that brand managers, company owners, SEOs, and marketers have in common is the desire to have a very strong brand because it’s a win-win for everyone. Nowadays, from an SEO perspective, having a strong brand allows you to do more than just dominate the SERP — it also means you can be … Read more
There is no topic in business and marketing bigger than the topic branding. When you Google the term “why is branding important,” you’ll find an abundance of resources that stress the importance of understanding and investing in branding for your success. In the majority of these resources, there are also vague references to terms like … Read more
Meta has an answer to Twitter, and it’s Threads. The social media conglomerate launched Threads in July, and the platform amassed 100 million users in just five days. If you’re a brand looking to hop on the Threads train sooner rather than later, you’re likely wondering what your leveraging of the app should look like. … Read more
In a recent episode of the ‘Search Off The Record’ Podcast, Google’s Search Relations Team, composed of John Mueller, Gary Illyes, and Martin Splitt, weighed in on a topic often discussed among website owners and SEO practitioners: the impact of keywords in domain names on search engine rankings. The Keyword Controversy The discussion was initiated … Read more
Eric Yaverbaum has had countless successes, but he manages to keep a handle on what counts. He also has a lot of wisdom that every marketer would be keen to keep in mind: If you want to be a leader, influence people in a positive direction; the worst day of your life is also the … Read more
In more ways than one, branding is a pillar of success. The benefits of branding can range from helping you develop a set of features unique to your business, like a logo and brand name, which allows customers to come to know your brand and associate it with what you have to offer. Branding is … Read more
Contrary to popular belief, companies don’t sell products. They sell experiences, feelings, and ideologies. Businesses with amazing brands like Coca-Cola know exactly what experience they want customers to have when they make (or consider) a purchase. Being able to control the purchasing experience at this level is the power of branding at work. This branding … Read more
Branding plays an important role in business growth. A cohesive, compelling brand can help grow your brand recognition and brand awareness. It can also feel overwhelming for many entrepreneurs, but it doesn’t have to. This guide will help you quickly get up to speed so you, too, can become an expert in brand building. Table … Read more
Listen NEW! Listen to article Sign in or sign up to access this audio feature! No worries … it’s FREE! Do you position your offerings as perfect? Five stars out of five? It may be true that your customers love you, but by marketing and messaging only the fantastic… you are ironically making it harder … Read more
“You’ve got to build your personal brand.” Chances are you’ve heard some variation of this advice recently, right? From marketers to creators, the concept of personal branding is all the rage right now. This makes sense considering that consumers today crave connections and authenticity. The problem is, branding yourself can be a struggle—especially if you … Read more
We’re super into helping people grow on social media, including individuals who want to boost their online presence. So we’ve created Social Proof, our series on personal branding. The series chronicles how amazing individuals with different goals grew on social media to further their career and business prospects. Each interviewee so far has shared amazing … Read more
