Amazon Live Is A Thing: Here’s How Your Brand Can Benefit

As ecommerce shows no signs of slowing down, brands and influencers have a new way to boost awareness and sales. Here’s why you should try Amazon Live today, along with some guidance how to start your own Amazon Live stream to boost your brand awareness and sales.

As ecommerce shows no signs of slowing down, brands and influencers have a new way to boost awareness and sales.

Ultimate Guide to Social Media Marketing by Eric Butow, Jenn Herman, Stephanie Liu, Amanda Robinson and Mike Allton is available now via Entrepreneur Press. Order from Amazon | Barnes & Noble | Apple Books.

The phrase “innovate or die” is one way to describe the life of any ecommerce brand right now. We are seeing many get creative by deploying user-generated content for digital ads. Influencer marketing is a staple in marketing budgets, and live streaming is a big part of content strategies. This is why Amazon Live and its new influencer program presents an intriguing opportunity for brands and influencer entrepreneurs to “innovate.”

You already know the usual suspects for live-streaming platforms: Facebook, Instagram, YouTube and Twitch. But is Amazon Live worth exploring? Here’s why you should try it today, along with some guidance how to start your own Amazon Live stream.

Related: 10 Laws of Social Media Marketing

What is Amazon Live?

Imagine the infomercials on QVC, except instead of being on TV, you’re showcasing your products on Amazon.com, the world’s largest retailer. For a more literal explanation, Amazon Live is a live-streaming feature for Amazon sellers and influencers to promote products and drive sales through live video. The tool became available in 2019, and all broadcasts appear on Amazon.com/live. Compared to Facebook and Instagram, broadcasts usually stay on the brand or an influencer’s profile. With Amazon, there’s a dedicated landing page where shoppers can discover and watch streams that are “live now” or have previously streamed.

It’s quite the sales tool, as you can give live demonstrations, chat with customers in real-time, unlock extra benefits the more you stream and grow your following on Amazon.

How do you start an Amazon Live stream?

The nice thing about Amazon Live is it’s free and simple to get started. However, it’s not available to all users. You need to be part of the Amazon influencer program with an active storefront, be a U.S. Professional Amazon Seller who uses seller central or a U.S. Vendor with an approved Amazon Store.

If you meet the requirements, here is all you need to get started:

  • Download the Amazon Live Creator app.
  • An iPhone or iPad (the app is currently only available for iOS users).
  • A strong and stable Wi-Fi connection.
  • You can go live directly from the app or connect to an external mic or camera using broadcast software like Restream or Ecamm or a video encoder.
  • I also recommend having a tripod for stabilization if you’re streaming via an iPhone or iPad.

When you’re ready to go live, you will be asked to pick a brand of the product you want to showcase (the brand needs to be registered with Amazon’s Brand Registry). Then you add products to your product carousel to display during your stream, name the stream and either go live now or schedule for later.

What are the benefits?

For ecommerce brands….

Two marketing trends continue to rise and deliver positive ROI. Live streaming is growing fast, with 47 percent of live-streaming viewers worldwide streaming more live video than the previous year — and all signs point to this number continuing to grow.

Influencer marketing budgets are a real thing, and the numbers show it works. Almost 90 percent of marketers say the ROI from influencer marketing is comparable to or better than traditional marketing channels.

With Amazon starting its influencer program, it’s a great opportunity for brands to work with influencers — especially live streamers with an established audience to help increase brand awareness and boost leads and sales.

For Influencers….

This is where things get interesting. There’s a sense of exclusivity added with Amazon Live and extra incentives for influencers. Here’s why.

  1. Only influencers accepted into the Amazon Influencer Program will have access to broadcast on Amazon. For all other platforms such as Instagram, Facebook or YouTube, you don’t have to worry about that, and you’re competing much more for attention.
  2. Amazon Live rewards influencers when they stream more and earn more. You start as a Rising Star and can earn an A-list status where your products show up on the Amazon.com homepage. Check out more about Amazon levels here.
  3. When you go live, your followers are notified and your stream automatically appears on your influencer page. As an influencer, your business thrives on traffic and sales, and when people buy from your Amazon live stream, you earn commission on top of what brands pay you. (You can see if you’re eligible to be an Amazon influencer here.)

See how some top influencers, like fitness and transformation expert Corrie Calliet and fashion-and-style influencer Shea Whitney, use the platform.

Related: Beginner’s Guide to Social Media Marketing

So, is Amazon Live ultimately worth trying?

The stats and signs are all pointing to yes. Even though Amazon Live isn’t as well-adopted by users like Instagram and YouTube, there’s no hiding the influence Amazon has on the ecommerce world. Amazon was responsible for 45 percent of U.S. ecommerce spending in 2019, and that number is expected to grow to 47 percent this year.

With the right planning and promotion, you can easily showcase how products can be used, leverage special offers and build a strong following that leads to more sales.

From what I hear from other influencers and business owners, Amazon Live is a best-kept secret, and it feels like only a matter of time before more brands and influencers jump on the opportunity. So, in my professional opinion, I think it’s worth being one of the early adopters. I mean, it’s freaking going live on Amazon.com.

9 Top Brand Marketing Tips from B2B Influencers

Top marketers understand the value of integrating influencer marketing into their marketing strategy. In fact, 55% of marketers believe they get better customers from influencer marketing according to an Influencer Marketing Hub survey. For B2B brands, influencer marketing is a way to partner with industry experts who can add value to the brand’s content. As…

9IMTipsImageB600w - 9 Top Brand Marketing Tips from B2B Influencers

Top marketers understand the value of integrating influencer marketing into their marketing strategy. In fact, 55% of marketers believe they get better customers from influencer marketing according to an Influencer Marketing Hub survey. For B2B brands, influencer marketing is a way to partner with industry experts who can add value to the brand’s content.

As a brand, how can you provide mutual value and a great experience for the thought leaders you engage?

I went straight to some of my top sources to ask their thoughts on the best way for B2B brands to collaborate with them. What stood out to me, was the way their key points aligned with how a brand might develop a marketing strategy.

Let’s start with understanding who your audience is and who they follow. Most B2B brands have personas created for their customers. Now think about how you can mirror those customer personas to align with those authentic thought leaders who you’re looking to engage with.

1 — Tim Crawford: Authenticity is Key

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When I want to understand CIOs, I call Tim Crawford, CIO Strategic Advisor at AVOA, who has worked with nearly all of the top B2B tech brands. Tim asserts that by knowing the persona you are going after, you can ensure your messaging, and that the approach has authenticity. He also reminded me that opinion doesn’t replace experience, and Tim has plenty of valuable experience.

The value of authentic experience stands out to your audience. It is not merely opinion, but proven knowledge. “Consider the personas to target and leverage voices that bring authenticity to the messaging which will, in turn, build trust with customers,” Tim says.

“Consider the personas to target and leverage voices that bring authenticity to the messaging which will, in turn, build trust with customers.” — Tim Crawford @tcrawford Click To Tweet

2 —Ramon Ray: Seek Influencer Excitement

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Entrepreneur, keynote speaker, bestselling author and editor and founder of Smart Hustle Magazine Ramon Ray encourages brands to, “Look to work for influencers that are excited to work with you and your product or service.”

When it comes to excitement, Ramon’s comes shining through. In an interview we partnered with him on for Dell Outlet*, his smile and enthusiasm were felt even with just audio.

“Look to work for influencers that are excited to work with you and your product or service.” — Ramon Ray @ramonray Click To Tweet

3 — Helen Yu: Let Your B2B Brand’s Values Shine

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What does your brand stand for? What value do you bring to your customers? “It is important for B2B brands to crystallize what their brands stand for, whom their target audiences are and how they would measure the success prior to engaging B2B influencers,” says Helen Yu of Tigon Advisory Corp. She advises finding influencers who represent the organization’s values and who can contribute to sustainable business growth.

Helen also encourages brands to share their value proposition with thought leaders to help them focus their efforts in the right direction for amplifying the brand’s vision.

“To make the engagement more productive, I recommend that brands think about how they would describe their value in 3 words. Influencers can then focus on how we deliver the work reflecting and amplifying their value.” — Helen Yu @YuHelenYu Click To Tweet

You have a strategic marketing plan. Does that plan have influencer marketing as a tactic? If so, then be sure to include an engagement plan for any work with influencers. More than one influencer has told me stories of being asked to participate in an event — online or in person — only to find that there was not an actionable plan to bring the partnership to life, or if there was, it was delivered to the influencer at the last minute.

4 — Tamara McCleary: Focus & Specificity

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Keynote speaker and Thulium CEO Tamara McCleary recommends that you “Have a plan for your influencers. Do you know what you want your influencers to do? Do you have a clear strategy for utilizing them? One of the biggest mistakes organizations make when bringing in influencers is a lack of focus and specificity.”

“One of the biggest mistakes organizations make when bringing in influencers is a lack of focus and specificity.” — Tamara McCleary @TamaraMcCleary Click To Tweet

5 — Ian Moyse: Empowering Influencers

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Ian Moyse, cloud social influencer for a range of global brands commented, “Come to an influencer with a clear brief and clear budget offering. Brief them and provide good supporting info and links to empower them to do a good job for you. Provide them imagery, #hashtags, and @handles upfront to use. Where possible create images for the influencer such as quote cards with their photo, and share and engage with the influencers content from your corporate brand account, and encourage your staff to do the same.”

“Brief influencers and provide good supporting information to empower them to do a good job for you.” — Ian Moyse @imoyse Click To Tweet

6 — Michael Fisher, Jr.: Better Communication Avoids Confusion

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Michael Fisher, Jr., senior systems analyst at Whitcraft Group, cyber security consultant and technology evangelist, confirms good communication is key.

“My one top tip would be overall good communication around the program, which may include meetings, PowerPoint slides and a schedule. Without good communication [the partnership] may lead to confusion and overall less productivity,” says Michael.

“My one top tip would be overall good communication around the program. Without good communication the partnership may lead to confusion and overall less productivity.” — Michael Fisher, Jr. @Fisher85M Click To Tweet

7 —Dan Gingiss: Give Audiences the Answers they Crave

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Chief Experience Officer at The Experience Maker LLC and CX thought leader Dan Gingiss encourages brands to engage influencers to elevate their customer experience.

“By giving influencers the platform to engage with your audience, you can facilitate great customer experiences by providing the answers your audience craves,” Dan shared.

Influencers allow you to add credibility to your brand’s point of view (POV), move prospects down the purchase funnel, and support customers in successfully deploying your product or service — all in a way that builds community and facilitates open conversations.

It’s important to keep in mind who you’re engaging and consider their primary business goals. “Remember that influencers are often solopreneurs who are trying to build or grow their own business. So while they may be willing to help you grow your business too, ultimately they have to do what’s right for their own business first. Their personal brand is their livelihood, so be careful asking for the moon and offering nothing in return,” said Dan.

He reminds B2B brands that “The best influencer programs highlight an authentic relationship between the influencer and the brand, and the best way to accomplish that is to ensure a mutually beneficial program.”

“The best influencer programs highlight an authentic relationship between the influencer and the brand, and the best way to accomplish that is to ensure a mutually beneficial program.” — Dan Ginigiss @dgingiss Click To Tweet

8 — Shonali Burke: Be Prepared & Specific

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How you approach an influencer can set the tone for the relationship. As someone who has been on both sides of the table as a consultant looking to engage influencers and as a sought-after thought leader on digital strategy, brand elevation and analytics, Shonali Burke, President and CEO of Shonali Burke Burke Consulting, Inc. shared a great messaging tip.  “If, as a brand, you’re looking to work with influencers, you will almost always get a response if, in your very first communication, you lead with a very specific ask, which shows at least equal benefit to them as to you,” she advises.

Shonali expands on such an approach, “This shows that a) you’ve done your research; and b) that you really understand what ‘influencer’ marketing is about. Simply asking for a call or meeting ‘to introduce ourselves to you’ is unlikely to work; (that’s what the internet is for). But if you have a really specific ask, e.g. you think they’d be a great potential speaker, etc., you’re almost guaranteed to get a response — as opposed to… crickets.”

“If, as a brand, you’re looking to work with influencers, you will almost always get a response if, in your very first communication, you lead with a very specific ask, which shows at least equal benefit to them as to you.” @shonali Click To Tweet

Of course you measure the success of your campaigns. But have you thought of sharing that with your partners? “If you’re not sure what to do, ask. Many influencers have years of experience in serving the needs of B2B brands,” says Ramon.

Ramon invites B2B brands to “Know what your measure of success is and share this with the influencer.”

“Know what your measure of success is and share this with the influencer.” — Ramon Ray @ramonray Click To Tweet

While it can be easy to do a flashy one-time campaign, B2B brands with the most success build brand awareness with a community of influencers who they trust and build strong relationships with over time. Tamara McCleary advises, “Think long-term. It’s important to look at an influencer program as a long-term relationship-building program. A long-term program will allow your brand to create true brand advocates, powerful brand evangelists, and raving fans.”

“A long-term influencer program will allow your brand to create true brand advocates, powerful brand evangelists, and raving fans.” — Tamara McCleary @TamaraMcCleary Click To Tweet

9 — Lee Odden: Ongoing Influence

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The TopRank Marketing blog has a new Always On Influence series exploring lasting relationships with influencers. These lasting relationships can be a foundation to grow in the years ahead.

“Relationships take time and that means influencer engagement is an ongoing effort, not just when influencers are needed to provide content or promotion.” — Lee Odden, TopRank Marketing CEO @leeodden Click To Tweet

B2B Influencer Relations Tips

I’m not an influencer, but I have learned the best way to work with anyone is to have a conversation with them upfront. Then keep the conversation going to drive the best collaboration and create successful outcomes for your brand.

I appreciate the candor and openness of these amazing leaders, who continue to allow me to have an ongoing conversation with them.

Remember these key tips top B2B thought leaders shared for building successful relationships and campaigns:

  • Be Authentic
  • Align influencers with your audience personas
  • Find influencers who are excited to work with your brand
  • Share your brand values and value proposition
  • Have a specific ask upfront
  • Have a plan and brief the influencers
  • Create great experiences
  • Share how you want to measure success
  • Build a lasting relationship

Are you ready to take the leap to the next level of influencer marketing? Learn more about always on influencer marketing or contact us today.

* Dell Outlet is a TopRank Marketing client.

3 Tools to Help You Build a Strong Website and Brand

July 7, 2020 4 min read This story appears in the July 2020 issue of Entrepreneur. Subscribe » Emily L’Ami launched her brand’s website the old-fashioned way: She paid an agency $10,000 to make it. But the result was underwhelming —­ and that was a problem. Her company, a therapeutic-­perfume startup called Bodha, was taking…


4 min read

This story appears in the
July 2020

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1593108190 TP LOQ BODHA 01 - 3 Tools to Help You Build a Strong Website and BrandEmily L’Ami launched her brand’s website the old-fashioned way: She paid an agency $10,000 to make it. But the result was underwhelming —­ and that was a problem. Her company, a therapeutic-­perfume startup called Bodha, was taking off. She needed an upgrade.

So even though she’s not technically inclined, L’Ami tried to build a site herself using Squarespace. “I gave myself two days,” she says. “I decided, I’m going to stick with it and figure it out.” The result: Bodha.com is a stunner — original photos, integrations with social media, contact forms, and the all-important shopping cart. Now it draws about 12,000 page views per month and is a significant driver of sales to her business.

Success stories like these are now common for website builders like Squarespace, Wix, and GoDaddy. Years ago, they all offered basic services — designing a simple site, registering a domain, and so on. But they’ve since evolved into comprehensive business tools, featuring things like a full-featured shopping portal, SEO assistance, a CRM, live-chat functionality, and much more. Starting this year, they’ll even help businesses do marketing and promotions.

Related: 3 Branding Tips to Bring Your Startup’s Story to Life

Scott Frankum, a web design expert, says it’s now possible for any entrepreneur to build complex sites using modern builders. Wix’s new product, called Editor X, even supports font scaling, grid layouts, a full improved blog platform with SEO, and advanced responsive design (which automatically adjusts to screen size, user behavior, and operating system).

“Sites used to be flat brochures,” he says. “Now they can handle business processes, provide help desk support, and link to customer relationship management data.” Another example: With GoDaddy’s product Websites + Marketing, a wizard lets you optimize and insert search terms on your home page for better Google results, and you can enable site-wide Google ads

With Squarespace, you can run email campaigns, and web visitors can sign up for events. A brand-new feature shows your Instagram page on your website — which L’Ami loves.

What’s next for modern website builders? Natasa Djukanovic, the CMO of top-level domain company Domain.Me, says the builders will likely adopt emerging trends. This might include skeuomorphism (mimicking real-world objects) and neomorphism (dark and light shadows). Content marketing — ­­a way to draw in new visitors — will evolve using long-tail keywords for niche markets. She does offer a warning, though. “It’s important to follow trends that feel right for your brand rather than just implement trends for the sake of popularity,” she advises.

Related: 5 Proven Ways to Keep Visitors on Your Website

Frankum says website builders will add more features for business process automation — like what to do if a visitor needs sales or support help but doesn’t want to talk to anyone. They may offer mobile text marketing over Bluetooth, and much more. But for L’Ami, her next move might feel straight out of the year 2000: She’s thinking of adding a CRM. No problem — these services have that, too.

Test Me: We built a site on each platform. Here’s how it went.

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SQUARESPACE

Price: $18 a month for business plan

Best feature: Integrating Instagram content onto your actual site

Our review: Design templates are better than average. Our test site has a spacious, friendly look with plenty of white space.

1593107849 ent20 julyaug website godaddy - 3 Tools to Help You Build a Strong Website and Brand

GoDaddy

Websites + Marketing

Price: Starts at $10 a month

Best feature: Inserting SEO terms on your home page and in blog posts

Our review/ The tools are all intuitive and powerful. One ding: You can’t assign blog posts to a specific author.

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Wix Editor X

Price: TBD 

Best feature: Responsive design improves the site on any screen

Our review: The interface is easy and well-designed, but some of the advanced features for responsive design might require some training.

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A Clear Vision for Online Marketing, Lead Generation and Branding

The Vision Council’s VisionWatch market research reported that the total vision care industry generated $40.36 billion in revenue over the last year (2017). The amount included 22 million pairs of frames sold during the first quarter of 2017. The same report found that the independent side of the optical industry is the largest component of…

The Vision Council’s VisionWatch market research reported that the total vision care industry generated $40.36 billion in revenue over the last year (2017). The amount included 22 million pairs of frames sold during the first quarter of 2017. The same report found that the independent side of the optical industry is the largest component of the U.S. vision care industry, with $18.43 billion in revenue during the same period.  Of the glasses sold in 2017, eight million were online. Here is a clear vision for online marketing.

Purchasing glasses online is a significant shift in how consumers are looking at buying glasses and contact lenses. The trend is driven by emerging companies who understand how to use online marketing to change consumer shopping habits.

Creating an Online Model for Eyeglasses

GlassesUSA.com is of these leading online eyeglass marketers who offer a model for online marketing, lead generation, and branding leadership. Arie Tom, Senior VP Marketing at GlassesUSA.com, has gained extensive experience in online marketing over the course of the last eleven years that he is now applying to help the eyeglass retailer grow its online model.

Arie Tom explains, “My experience with online marketing began while I was working at McCann, which was, at the time, a traditional advertising firm. That’s when I first started to notice the shift of customers and budgets towards new emerging online channels, and my interest also shifted in that direction.”

It’s hard to even imagine what it was like back then in terms of technology. It was 2008 and the iPhone was only one year old, and Facebook was just three years old. Tom adds, “I watched the marketing landscape evolved, seeing the new and exciting opportunities.”

Soon after his experiences at McCann, Tom joined Google and managed large-scale advertisers in the eComm, health and gaming industries. “My years at Google really boosted my expertise in the online industry. It taught me how to leverage analytical, data-driven insights with creatives to scale up sales and lead gen campaigns.”

It’s those experiences that prepared him to lead the marketing team at GlassesUSA.com, considered to be the largest online eyewear department store in the United States. The company offers a variety of eyewear options for every style and price – from $19 for a complete pair of glasses to top brands that include Ray-Ban, Oakley, and Gucci.

Online Lead Gen Advice

It’s Tom’s own experience in growing the online eyeglass industry that provides the basis for his best tip for online lead generation in 2019. “Expand beyond just email lead capture. Users have shifted in the way they consume media. Their preferred channels to communicate with brands have changed as well. This creates an opportunity to grow user registration rates by offering additional, and more personalized, ways to connect.”

He recommended focusing on channels like Web push notifications, FB messenger bots, and SMS to leverage the best opportunities for more lead generation results this year.

Becoming a Stand-Alone Brand

Tom sees the potential for more businesses to establish themselves as stand-alone brands over the next five years by focusing on the online environment. His firm belief in leveraging the user experience, not just from the design POV, but also as a general business value, is how he sees companies achieving this goal.

He notes, “Companies need to ‘delight’ customers with a great product, service, and relevant information. Be unique and authentic in how you serve your customers. Only businesses that offer a unique experience to their customers will survive the competition against Amazon and other more direct competitors.”

He cites tactics like creating a personalized experience or product as well as building a community or establishing a business as an expert in a particular field. While he acknowledges these types of tactics take time to build and create, he has experienced how they will guarantee businesses more stability in the ever-changing ecosystem.

A Unique Prescription for Eyeglass Industry Lead Gen

Despite sharing some online marketing tactics and approaches with other types of retail businesses, Tom believes that the eyeglass industry differs in some respects when it comes to lead generation. “I would say that the eyewear industry, with an emphasis on prescription eyewear, is different from other industries in lead generation.

The Lead Gen difference comes from the fact that buying prescription eyewear online requires higher engagement from the customer. They must choose the right size, fit, color, and shape while also filling a personal eye prescription.”

Since purchasing eyeglasses is not a spontaneous purchase, Tom adds that the key to success is to keep in close contact with prospects and nurture them until they are ready to complete a purchase.

However, there have also been significant developments in lead generation over the past five years that have impacted their online marketing approach. “The biggest advances in lead generation relate to personalization and automation.

While email open rates are dropping steadily, it is now more important than ever to segment customers and delivers a more personalized, relevant experience. Personalization starts from the first stages of the lead capture — to the last of email workflows. It’s also important to secure a healthy account and reputation.”

Then, automation is the second most significant development. Tom notes, “Automation enables businesses to make the most of their customer databases. They can effectively manage lists that have millions of subscribers with real-time responses and consistent workflows.” For GlassesUSA.com, automation made email marketing ten times more effective and scalable to manage.

Advice to Follow

Although some of Tom’s insights relate specifically to the emerging online growth area of eyeglasses and eyewear, many of the online marketing, lead gen, and branding tactics can serve as best practices for all types of online businesses intent on bringing their products and services to a new audience.

Brad Anderson avatar 125x125 - A Clear Vision for Online Marketing, Lead Generation and Branding

Brad Anderson

Editor In Chief at ReadWrite

Brad is the editor overseeing contributed content at ReadWrite.com. He previously worked as an editor at PayPal and Crunchbase. You can reach him at brad at readwrite.com.

These are the top 10 brands in the world in 2019. Facebook isn’t one of them.

el_cigarrito/ShutterstockInterbrand, a brand consultancy firm, ranked the world’s biggest companies.They based the ranking on brand strength now, how the brand wants to improve in the future, and what value does it add to the company. Amazon, Google, and Microsoft were some of the leading brands to consumers, while Facebook fell out of the top 10.…

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  • Interbrand, a brand consultancy firm, ranked the world’s biggest companies.
  • They based the ranking on brand strength now, how the brand wants to improve in the future, and what value does it add to the company.
  • Amazon, Google, and Microsoft were some of the leading brands to consumers, while Facebook fell out of the top 10.
  • View Markets Insider’s homepage for more stories.

Brand image can be a huge factor for companies and their success, often influencing consumer decisions with it.

Interbrand, a brand consultancy firm, has ranked the world’s brand to see which were the most important in 2019.

They did this by looking at three main factors – brand strength currently – in other words, how positive is the perception of the brand across the world; what value does the brand itself add to the company; and, what plans does the brand have for the future.

The firm then calculated “overall financial return to an organization’s investors, or its economic profit,” as well as “the ability of the brand to create loyalty and, therefore, sustainable demand and profit into the future.”

Brands in tech stood out, such as Apple, Google and Amazon, while Spotify and Harley Davidson and were courting less favor with consumers.

Facebook fell out of the top 10 to 14th place and sportswear giant Nike came in at 16th place.

Below are the top 10 global brands in 2019.


10. Disney — brand value: $44.3 million

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Disney’s market cap at the time of writing stands at $240.2 billion, and the brand only stands to get stronger with the advent of the new streaming service Disney+. Interbrand found that it’s brand strengths were differentiation, commitment, and presence. Its brand value has grown 11% in the last year, according to Interbrand, after a mammoth year in film with “The Lion King,” “Toy Story 4” and “Avengers Endgame.”


9. McDonald’s — brand value: $44.53 million

5da82ca4cc4a0a13c2108f53 1536 1152 - These are the top 10 brands in the world in 2019. Facebook isn't one of them.Rachel Askinasi/Business Insider

McDonald’s, which has a $158.5 billion market cap, has consistently grown its brand value since 2003, and in the last year increased by 4%. Interbrand said its strengths were commitment, differentiation, and presence. With the rollout of a plant-based burger with Beyond Meat, it could yet still grow.


8. Mercedes-Benz — brand value: $50.8 million

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Mercedes-Benz, isn’t independent per se, rather it is owned by Daimler. It’s brand value increased by 5%, through its commitment, relevance and responsiveness.


7. Toyota — brand value: $56.2 million

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The Japanese carmaker’s market cap is roughly $222 billion, and in the last year its brand has grown 5%. Interbrand based this on relevance, authenticity, and presence.


6. Samsung — brand value: $61 million

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Samsung, one of the leading tech giants in the world with a market cap of $284 billion grew by 2% in the last year. It showed responsiveness, relevance and authenticity.


5. Coca-Cola — brand value: $63.4 million

5b7c64ba8905f2fc1e8b4771 750 563 - These are the top 10 brands in the world in 2019. Facebook isn't one of them.Rebecca Blackwell / AP Images

Coca-Cola’s brand has actually declined in the last year 4% and has been doing so since 2014. Despite that, it sits at number 5, showing the strength of the brand – led by presence, authenticity and commitment.


4. Microsoft — brand value: $108.8 million

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Worth $1 trillion by market cap, Microsoft is one of the world’s leading brands, one of five tech companies in the top five. Its brand has improved markedly this year by 17%, due to clarity, relevance and responsiveness.


3. Amazon — brand value: $125 million

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Jeff Bezos’ firm is among the world’s biggest brands. Amazon’s market cap stands at $885.3 billion, and its strengths were responsiveness, relevance, and presence, as the brand grew 24% in the last year.


2. Google — brand value: $167.7 million

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Google, was beaten to the top spot but clearly showed its dominance in the world’s household names, as it had the second-highest brand strength. With a market cap of $869 billion, the brand grew 8%. Of course, presence and relevance featured but also responsiveness.


1. Apple — brand value: $234.2 million

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The world’s strongest brand was tech giant Apple. With a market cap of about $1 trillion, the tech giant nabbed the top spot, beating Google in terms of brand value by an entire Coca-Cola and more. It grew 9% in the last year, through differentiation, governance, and engagement.