Confession: I’m squatting on probably 10 different blogs and even more URLs. What can I say? This marketer gets a bit idea-happy — but how much does it cost to start a blog that I can afford this quirky habit? Lucky for people like me, starting a blog costs next to nothing, which is surprising … Read more
There are few feelings that are more exciting than working on a new product for your brand. Whether it’s the first thing you’ve ever tried to sell or a new range you’re keen to add to your arsenal, designing a new product can be a ton of fun. But at some point, to make that … Read more
Everyone on your team should understand the difference between a goal and an objective. I know it sounds simple, but terminology confusion is one of the biggest causes of misalignment in business strategy. Whether you use the OKR model, the KPI framework, the Golden Circle, or another methodology, the difference between goals and objectives must … Read more
Why should you advertise your business on YouTube? Well, are you ready for some mind-blowing numbers? YouTube reports having over 2 billion monthly logged-in users across 80 languages in over 100 countries. YouTube is the second most popular social media network worldwide, coming in a close second behind Facebook. There’s a staggering amount of people … Read more
