The 3-Phase Email Marketing Workflow Broken Down – Litmus

Litmus

If you look after an email program, you’ve probably been asked: “Can we just send another email?” As daunting as this question may be, it should come as no surprise! After all, email marketing is your most powerful channel—ranked among the top three most impactful marketing channels by nearly 80% of respondents who completed our … Read more

Help! My Email Is Broken: Common Errors + Fixes

What is a broken email? Marketers love email for its reliability, effectiveness, and maybe most importantly its high return on investment (ROI). But email support can change suddenly with email clients’ rendering engines make it tricky for email marketers to understand what’s going to work where. What may look fine in Apple Mail can become … Read more

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