How Artificial Intelligence Can Improve Marketing For Any Size Business

Marketing is one of the most important functions of a company that is ripe for an AI transformation. Every company can benefit from a lift in their marketing results and streamlining their marketing processes. Consumers of all types are accessible via digital channels and marketers can get access to incredible amounts of data.

Marketing is good at hyping up their results; even five years ago we heard claims of groundbreaking discoveries in AI-driven advertising technologies that were going to revolutionize the field of marketing. So how do business managers see past the hype and get ready to implement an AI strategy that would benefit their organization?

Smaller, more traditional businesses may consider AI a technology that is tailored to big companies or remains in the realm of science fiction. AI may seem too new and complex. In fact, less than 5% of companies polled in a recent study believe AI is highly mature.

To understand where AI can add value, we have to look at the three big parts of the marketing funnel: communications and awareness, lead generation, and prospecting and sales.

Communications And Awareness

The funnel begins with awareness when the potential customer notices the brand’s existence. At this point, the goal of communications is to get them interested in the offerings.

Video and TV advertising has been the strongest channel for brand awareness with the highest reach and recall. The use of AI is mature in ad tech platforms to make sense of the massive amounts of viewership and response data and place the right ads in front of the right customers.

The most effective channel that is often overlooked by brands is original content creation. This is especially true for startups and innovative products that can dominate a niche and drive organic traffic. AI content creation platforms can help brands create articles and videos that portray the brand’s story, and tools such as Grammarly and Textio utilize AI to make life easier for writers and content creators.

Lead Generation

The next stage is lead generation, where the customer knows what they want and are researching different options. AI is effective at personalizing the offerings and presenting the right products before the right customers.

A success story here is Netflix, which generated $15.8 billion in revenues in 2018, with consistent 35% year-over-year growth. A large part of that success is due to their brilliant marketing tactics. Netflix has an AI recommendation engine that matches a piece of content to a prospective viewer based on their online behaviors, even if they don’t have a Netflix profile.

Businesses that have a large number of unique products, such as fashion and e-commerce, can similarly utilize AI recommendation engines to generate quality leads by matching with the right prospective customers. For example, Target has utilized AI in visual search by partnering with Pinterest Lens. A customer takes a photo and a recommended product is offered from Target’s lineup.

Prospecting And Sales

After the lead is qualified, next comes prospecting to scope the likelihood of purchase at a given price and, finally, making the sale.

Airbnb has utilized dynamic pricing to give price recommendations to sellers to improve their prospects with a renter. AI-based pricing mechanisms can help in two-sided markets by taking multiple factors into account in pricing and helping suppliers maximize their yield.

Sephora is another success story in utilizing AI to personalize each customer’s makeup and skin and hair care concerns with augmented reality. They then highlight the specific brands and ingredients to address the needs and goals based on customers’ input.

The final part of the funnel is customer retention. FedEx and Sprint use predictive analytics to determine flight risk and intervene with good customer service and special offers.

Start With Data

The true promise of AI is to unleash actionable insights that would otherwise be trapped in massive amounts of data. Solutions utilizing publicly accessible data can still improve your processes and workflow. To truly see the effectiveness and get a leg up over the competition, you need data that is unique to your business and customers. Collect data from all parts of your funnel to gain insights, such as what type of content is driving users to your site and how the leads are originating and being retargeted. Looking at the data will help you understand the key levers where AI can have an impact on your marketing.

Prioritize Security

A key issue to keep in mind in this endeavor is cybersecurity and data privacy. Numerous businesses have suffered from data leaks that caused lawsuits and fines, plus a tremendous loss of customer confidence. Even medium-sized businesses need a chief security officer who determines access controls with regular security audits.

Artificial intelligence has already reached early adopters in marketing. As more organizations share the gains they have seen from AI, the technology will diffuse across the industry and, in the near future, “AI-

Skyrocket Your Instagram Marketing with Business Tips

Here is a question for you: Are you getting enough results from your Instagram marketing? Instagram has unlimited opportunities for savvy and hardworking marketers. Unfortunately, only about 10% or less of marketers use Instagram the way it should be used for online business. Skyrocket your Instagram marketing with business tips that will raise you 100%. In…

Here is a question for you: Are you getting enough results from your Instagram marketing? Instagram has unlimited opportunities for savvy and hardworking marketers. Unfortunately, only about 10% or less of marketers use Instagram the way it should be used for online business. Skyrocket your Instagram marketing with business tips that will raise you 100%.

In June 2018, Instagram announced that it just reached an astonishing 1 billion active monthly users. During this period, Instagram also boasts 25 million business profiles. With this number, there is no reason that you should not be leveraging Instagram to skyrocket your online business income.

According to a new study, over 200 million Instagram users visit at least one business profile on Instagram per day. Similarly, over 60% of Instagram users reported they discover new products on Instagram.

Instagram has everything you need to succeed in your online business. Most people used to say that “there is power in numbers.” When it comes to Instagram, not only do you have the numbers, you also have a significant amount of people who are willing to buy from you.

People are waiting for you to sell them the right way. Some big brands have already adopted Instagram as their primary marketing channel. Using Instagram, the right way can change your business entirely. Learn the best ways to use Instagram and skyrocket your online business income.

Use Instagram to Skyrocket the Income of Your Online Business

1. Make Your Business Profile Stand Out.

Everything on Instagram starts with your profile, so you must make it be the best. If your profile looks so ordinary like every other average Instagram user, then don’t expect to see big results from Instagram.

Use the right images, logo, and other media elements such as emoji to make your Instagram account. Look professional to stand out. If you can create the right Instagram business profile — it makes it much easier to attract new customers.

2. Talk with Your Audience, Not to Them.

Over 90% of businesses on Instagram does not care what their audience thinks. Most businesses make a post and disappear until the next post. If you do this, you will find it very hard to get the trust of your followers or their loyalty.

An excellent way to gain loyalty, as well as the trust of your followers, is to listen to them, reply to their comments. Pay attention and answer their questions fast. Additionally, go ahead and follow some of them, wish them happy birthdays. You can even make a post about some of your outstanding Instagram followers.

Give your audience some recognition. Making your followers feel special is a great way to show them that you care for them. In return, you will win their trust and loyalty, and they will open their wallets for you.

3. Use Relevant Hashtags.

As many as 60% of Instagram followers said they discover new products on Instagram. Additionally, over 200 Instagrammers experience a business profile per day. Interestingly, all these were made possible by the type of hashtags these businesses are using. You see, when Instagrammers search for something on Instagram, the result is shown according to hashtags used on each post.

If you want to reach your targeted audience, you must learn to make use of relevant hashtags on all your posts. In some cases, you can even search for a trending hashtag for the day to make your post go viral. The right “hashtag” can take your post to Instagram’s “Explore Page,” where you will have the opportunity to gain many new followers.

4. Create Beautiful Visuals.

How much are you investing in visuals? You cannot ignore the use of high-quality visuals in Instagram marketing. No doubt, Instagram is all about visuals. A new study showed that 93% of decisions in the buying process on Instagram are based on visual appearance. Making use of high-quality images and videos can skyrocket your income.

Invest in stock images or high a graphic designer or photographer to help you with a high-quality image that accurately represents your company.

5. Work With Instagram Influencers.

If you are looking for a faster result, then invest some money on working with Instagram influencers. These are people with a good number of followers. A post by an influencer that recommends your product can help you make thousands of new sales. However, make sure you choose the right influencer in your niche.

You don’t have to go for those influencers with millions of followers, anyone with up to 20,000 active followers on Instagram can work as an influencer. Ask your influencer to make a post about your product and recommend it to their followers.

6. Never Stop Growing Your Instagram Account.

There is no limit on the number of followers you can have or the number of customers you can have on Instagram. Thus, you must always work tirelessly to grow your account every day. When your Instagram account gains a good number of followers, it becomes easier for Instagrammers to discover your profile naturally.

We will recommend you purchase Instagram views to grow your followers and give your business profile account on Instagram a chance to go viral.

Mark Tim

My Name is Mark Tim. I am an Australian Content Writer