Business analytics is essential for making informed decisions in today’s business world. Businesses can improve their operations, make better strategic decisions, and understand their customers better by analyzing data. Data analytics can also help companies identify trends and patterns, which can be used to improve products and business operations. Keep reading to learn about the … Read more
Like many business owners, for the first five years of getting my company off ground, “founder” was my entire identity. My video creator platform, Sightworthy, took up all of my energy as we went through an accelerator, considered fundraising and ultimately decided to bootstrap, and grew to a profitable company working on marketing projects with … Read more
Japan is globally known for not only its masterful cuisine but also its business methodologies. From Toyota to Nintendo, 21st-century corporate leadership methods have been adopted and adapted by businesses from the proven strategies in Japan. Even older than “The Toyota Way” is a Japanese methodology called ikigai. Implementing ikigai into your business (or future … Read more
If you’ve spent any time at all learning about marketing, hopefully one thing that has jumped out to you is the focus of video marketing. It makes sense. We all carry in our pockets everything we need to create, edit, and publish our own video content. Prior to the smartphone, the cost of producing and … Read more
Do you need a business plan for your eCommerce business? If you’re like most small business owners, you are probably looking for ways to sell online but don’t know how to get started with it. An eCommerce store is an essential tool for growing your business. It gives you a competitive edge over your competitors … Read more
When I first started my leadership communications company Pencil or Ink, I knew growth was key. Revenue growth to support myself, client-list growth to gain more credibility, and headcount growth—because I assumed a small business grew by becoming a large one. Fast forward three years. I had a long client list, healthy revenue, and a … Read more
It’s no surprise that ambitious founders seek exclusive opportunities for growth because of the immense value of being a first-mover. Business is trending toward wanting to have it all – create what you want, when you want, with the lifestyle you want, making the money you want. This trend has been accelerated by corporate and … Read more
Google Business Profile has gone through quite a few changes over the past several months. A name change, new features, the push to manage business profiles in different ways, and more. Business owners and marketing agencies try to keep up with all the changes – but it can be challenging. Plus, because of its nature, … Read more
In the era of text messaging, Formal addressing seems outdated. But when it’s all about your business, You have to maintain professionalism. Cause you know the first impressions are important and “You never get a second chance to make a first impression” -said Will Rogers. At the very beginning, when you are about to write … Read more
There’s a common misconception that it’s impossible to make money as a business while also supporting a larger mission. Either you’re having a real impact on a cause you care about but never turning a profit, or you’re bringing in the cash but your activism is performative at best. As the co-founder of advocacy restaurant … Read more
In today’s business world, it’s possible that grit and determination can help you achieve the coveted 7-figure mark in revenue. But how to scale a business beyond this level becomes increasingly difficult without strategies and processes. So the question then becomes, where must you make changes to create increasing and predictable profits within your business? … Read more
In the years leading up to the COVID-19 pandemic, a fascinating shift was underway. Each year, an ever-growing portion of the workforce was counting on freelance work for some or all of their income. It was a phenomenon that many industry observers referred to as the rise of the gig economy. By 2020, there were … Read more
A goal is only as useful as the thoughtfulness of creating it. Like many overused marketing terms and cliches, a “goal” can become an overbearing or meaningless word or purposeless objective. Employers may hand them down without fully understanding the feasibility of accomplishment. Employees may feel pressured to meet assigned goals, realistic or unrealistic, without … Read more
As the world continues to go digital, social media is more relevant than ever in our lives. However, some investors are yet to understand the impact a tweet or an Instagram post can have on their business. Today, we’ll cover how to leverage social media and boost your rental business. By the end of this … Read more
There comes a moment in every startup life that you have to move forward. You will understand that you cannot continue with the startup as a side hustle. You are at a point where you will need to launch products or services to survive. When you have reached this phase, what is the first thing … Read more
Whether you’re managing a car and truck dealership, a tire shop, or any other type of automotive business, search engine optimization (SEO) is a crucial ingredient in every impactful marketing campaign. In fact, digital marketing spending now outpaces conventional advertising in many industries, including automotive. Since 2015, automotive marketing experts have significantly increased their SEO … Read more
You have the ability to teach yourself anything. And we mean anything. Any skill you want. Business strategizing, coding, graphic design, public speaking, writing a killer novel, playing the trombone, dog-grooming, jewelry-making, cooking; whatever you want to learn, you can teach it to yourself. If you want to be a great entrepreneur, and we mean … Read more
Whether you’re a business college graduate or a freshman, dreaming about your own company is never too late or early. Think of Steve Jobs. He never graduated from university. However, that didn’t prevent him from getting on the list of the most influential inventors of all time. Whether you’re the next Jobs in the making … Read more
