Mastering Lead Generation in 2024: 10 Strategies to Propel Your Business Forward

Imagine a world where Sherlock Holmes has the sharpest mind but no intriguing mysteries to solve. Or Iron Man without his tech-suit. They are simply incomplete without one another.  In the same way, lead generation is the lifeline of businesses. Without a consistent inflow of customers, even the best business idea will fail to flourish. … Read more

How This Car Rental Business Optimizes Its Google Business Profile

How This Car Rental Business Used Its Google Business Profile to Grow Online

With a background in the dynamic airline industry, I transitioned into small business ownership ten years ago, where I became intimately involved in marketing tasks. During this time, I stumbled upon search engine optimization (SEO) and recognized its pivotal role in driving business success.  Over the past decade, I’ve immersed myself in mastering the nuances … Read more

Websites Created With Google Business Profiles To Shut Down In March

Websites Created With Google Business Profiles To Shut Down In March

Do you have a website created through Google Business Profiles for your local business? If so, you must find an alternative website solution as Google plans to shut down websites created with Google Business Profiles in March. Websites Created With Google Business Profiles Will Redirect Until June 10, 2024 A redirect will be put in … Read more

Prove PR and Comms Business Value

Prove PR and Comms Business Value

Listen NEW! Listen to article Sign in or sign up to access this audio feature! No worries … it’s FREE! Proving the link between investment in corporate communications and business outcomes has always been hard. But it is getting easier. Especially in times of economic uncertainty, the value of communications is often overlooked, or viewed … Read more

Utilizing Facebook Messenger App To Revolutionize Your Business

Utilizing Facebook Messenger App To Revolutionize Your Business

In the increasingly quick-moving digital era, companies seek innovative ways to reach their target market and boost sales. One tool that might change businesses’ connection with their customers is the Facebook messenger app. With more than 1 billion users using this messaging service worldwide, it offers a great chance for companies to connect with their … Read more

How To Begin Your E-commerce Business Through Facebook Market Place

How To Begin Your E-commerce Business Through Facebook Market Place

Facebook Market place – a colorful online stage where businesses prosper and consumers acquire what they seek! If you are contemplating how to start your own e-commerce business, then look no further than this extensive guide.  We have lots of active users and a Facebook Market place. Therefore, connecting to the extensive Facebook network and … Read more

Google Launches Gemini Business & Enterprise For Workspace Users

Google Launches Gemini Business & Enterprise For Workspace Users

Google launches AI assistant Gemini for Workspace, available in 2 pricing tiers for business and enterprise. Google rebranded its AI assistant Duet as Gemini and made it more widely available. Gemini allows natural conversations to generate ideas, summaries, and more for Workspace users. Google launched Gemini Business and Gemini Enterprise pricing plans for small teams … Read more

4 Tax Planning Strategies For Your Small Business

4 Tax Planning Strategies For Your Small Business

Opening your own business is a heady time, with many decisions, plans, and strategies to make. Running your business means wearing many hats, especially in the early days when your staff is small (if any) and you’re trying to build the company. One of the most important considerations is your tax strategy. From forming your … Read more

Leveraging Social Media For Business Growth In 2024

Leveraging Social Media For Business Growth In 2024

Leveraging social media for business growth is essential since it offers a platform for unparalleled engagement and audience reach. With billions of active users, social media channels like Facebook, Twitter, Instagram, and LinkedIn have transformed into essential tools for businesses aiming to expand their presence and connect with customers.  This post explores effective strategies for … Read more

Using Social Media For Your Business: Best Practices For 2024

Did you know there are over 5 billion social media users around the world? This is over 60% of the world’s population, so you are doing your business a serious disservice if you are not using social media for your business to increase your brand recognition and drive sales. Social media can be an incredibly … Read more

Scale Your Business without Fundraising

Scale business

So you’re making some sales and the days of bootstrapping from your walk-in closet are over. You’ve got a nice little team humming along, and maybe even a brick-and-mortar space. Perhaps you’re even further along the entrepreneurial journey. But something’s not right. When you look away from a project, it stalls or collapses. As you’re … Read more

Google Investigating Local Ad Fraud Affecting Business Pages

Google Investigating Local Ad Fraud Affecting Business Pages

Google is looking into concerning reports that some businesses are sabotaging competitors’ Google Business Pages (GBPs) by creating fake Local Service Ads (LSAs) linked to their profiles. Google Ads Liaison Ginny Marvin acknowledged the tactic on X (formerly Twitter) after Ben Fisher alerted her to a thread on Google’s support forum detailing the destructive scheme. … Read more

Google Business Profile: A Complete Guide for Local SEO

A Complete Guide for Local SEO

One of the best local SEO strategies that any eligible local business can use to rank higher on Google and get local clients is to claim and optimize their Google Business Profile. However, claiming your Google Business Profile (GBP) is just the first step – you must optimize, frequently check, and update your GBP with … Read more

Google Maps Launches AI-Powered Local Business Search

Google Maps Launches AI-Powered Local Business Search

Google is introducing an experimental feature in Google Maps that uses AI to help users discover local businesses that meet specific needs. AI-Powered Discovery The new feature utilizes large language models to analyze Google Maps’ database of over 250 million places, photos, ratings, reviews, and more. After entering a conversational search query, Google Maps will … Read more

These Founders Bought Back Their Business: Chris Savage and Brendan Schwartz of Wistia

These Founders Bought Back Their Business: Chris Savage and Brendan Schwartz of Wistia

Foundr Magazine publishes in-depth interviews with the world’s greatest entrepreneurs. Our articles highlight key takeaways from each month’s issue. We talked with Chris Savage and Brendan Schwartz about buying back their business, Wistia, from investors. To read more, download this issue of the magazine for free. ————— “You shouldn’t be profitable.” That was the feedback … Read more

How To Start A Business: Essential Steps You Should Follow

How To Start A Business: Essential Steps You Should Follow

The entrepreneurial spirit burns bright in many hearts, fueled by the desire to forge their own path, build something meaningful, and make a difference. But turning that spark into a roaring business takes more than just passion. It requires a clear vision, strategic planning, and unwavering dedication. If you’re ready to embark on the exciting … Read more

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