A business is like a roller-coaster; the journey is full of ups and downs. Starting your own business can be a thrilling leap into personal and financial freedom. However, adequate planning and preparation are key to turning a business dream into a profitable reality. It involves taking steps such as crafting a business plan, understanding … Read more
For most small businesses, Google Business Profile (GBP) is their marketing lifeblood. Because it’s free, many local businesses rely solely on their Google Business Profile to generate traffic and calls, as well as to bring customers to their business. Marketers know it’s risky to put all your marketing eggs in one basket. But for a local business that has … Read more
The legal industry is more competitive than ever, requiring law firms to leverage a blend of advanced technology and refined marketing tactics to stay ahead. A blend of SEO tactics to improve organic visibility and PPC advertising to target high-intent audiences can give you the edge. Modern marketing strategies require personalized approaches that resonate with … Read more
Google has introduced a feature that automatically displays social media posts from platforms like Instagram and Facebook directly on Google Business Profiles (GBP). This update aims to give customers a more comprehensive view of a business’s online activity and engagement. According to a Google help page, businesses that have associated their social media links with … Read more
Every year, it seems like this year will be the biggest year of change for PPC management, especially for B2B businesses. But this year, this claim is more than hyperbole. The growth in artificial intelligence (AI) and a continued emphasis on data privacy are reverberating across our industry, leaving many advertisers wondering what to do … Read more
Almost 90% of marketers use data from third parties to improve their audience understanding, and around 40% of brands use data-driven marketing strategies. Data can make your marketing tactics productive and accurate. When using data to make decisions, marketers can make evidence-based predictions. They can foresee customer concerns and make strategic improvements to the customer … Read more
For most small businesses, Google Business Profile (GBP) is their marketing lifeblood. Because it’s free, many local businesses rely solely on their Google Business Profile to generate traffic and calls, as well as to bring customers to their business. Marketers know it’s risky to put all your marketing eggs in one basket. But for a local business that has … Read more
Your every step will be counted when you are on a business trip. The value of planning to make the deal can be unmatched if you can crack the deal. However, a successful business trip is a dream for many. Well, traveling to Dubai can be exciting and productive for us! But that will only … Read more
Running your business can be incredibly fulfilling. Creating innovative products, determining the path your business takes, and being a kickass entrepreneur on the daily. But when it comes to the numbers, things aren’t quite so fun. Those pesky numbers. Any business owner will tell you that keeping up with all the administrative requirements can get … Read more
Business and social media are increasingly becoming interconnected. Currently, any business owner who hasn’t considered using social media as a growth strategy might lag behind their competitors. That’s because, in the digitized world, billions of people use social media. When used correctly, social media can be a powerful tool for growing your newly-budding business, and … Read more
![Bluesky is Now Open to the Public. Should your business be there? [Expert Interview]](https://nicheplrnewsletter.com/news/wp-content/uploads/2024/03/bluesky-is-open-to-the-public.pngkeepProtocol.png "Bluesky is Now Open to the Public. Should your business")
Like dozens of other “Twitter killers,” Bluesky has sat in limbo since its launch– thanks mostly to an invite-only policy. But when the micro-blogging site went public last month, it skyrocketed to an estimated 4 Million users almost overnight. That kind of growth can be chum in the water for marketers. But is the social … Read more
Imagine a world where Sherlock Holmes has the sharpest mind but no intriguing mysteries to solve. Or Iron Man without his tech-suit. They are simply incomplete without one another. In the same way, lead generation is the lifeline of businesses. Without a consistent inflow of customers, even the best business idea will fail to flourish. … Read more
With a background in the dynamic airline industry, I transitioned into small business ownership ten years ago, where I became intimately involved in marketing tasks. During this time, I stumbled upon search engine optimization (SEO) and recognized its pivotal role in driving business success. Over the past decade, I’ve immersed myself in mastering the nuances … Read more
Do you have a website created through Google Business Profiles for your local business? If so, you must find an alternative website solution as Google plans to shut down websites created with Google Business Profiles in March. Websites Created With Google Business Profiles Will Redirect Until June 10, 2024 A redirect will be put in … Read more
Listen NEW! Listen to article Sign in or sign up to access this audio feature! No worries … it’s FREE! Proving the link between investment in corporate communications and business outcomes has always been hard. But it is getting easier. Especially in times of economic uncertainty, the value of communications is often overlooked, or viewed … Read more
In the increasingly quick-moving digital era, companies seek innovative ways to reach their target market and boost sales. One tool that might change businesses’ connection with their customers is the Facebook messenger app. With more than 1 billion users using this messaging service worldwide, it offers a great chance for companies to connect with their … Read more
Facebook Market place – a colorful online stage where businesses prosper and consumers acquire what they seek! If you are contemplating how to start your own e-commerce business, then look no further than this extensive guide. We have lots of active users and a Facebook Market place. Therefore, connecting to the extensive Facebook network and … Read more
Google launches AI assistant Gemini for Workspace, available in 2 pricing tiers for business and enterprise. Google rebranded its AI assistant Duet as Gemini and made it more widely available. Gemini allows natural conversations to generate ideas, summaries, and more for Workspace users. Google launched Gemini Business and Gemini Enterprise pricing plans for small teams … Read more
