Facebook Groups for Small Businesses in 2022: The Benefits + Examples

Facebook Groups for Small Businesses in 2022: The Benefits + Real Examples

Any company can sell its customers a product or service, but a great brand offers its followers something even better – a sense of community and belonging. After all, a major goal for all businesses is customer retention, that is, having loyal customers who repurchase from your brand time and time again. There are many … Read more

Google Lets Businesses Set Auto Responses To Common Questions

Google Lets Businesses Set Auto Responses To Common Questions

Google is rolling out a new feature for Business Profiles that allows you to set up automated responses to frequently asked questions from customers. Using this feature, you can suggest questions for people to ask when messaging your business via your Google Business Profile. Similar to how a customer service chatbot works on business websites. … Read more

How These Small Businesses Give Back: Real Examples from 5 Businesses

How These Small Businesses Give Back: Real Examples From 5 Businesses

Your small business is the perfect outlet for your passion and creativity. With your products and services, you’re able to positively contribute to your customers’ lives. Simultaneously, your company can also be a great channel for championing a cause that you and your team care about. Through your brand, website, and social media channels, you … Read more

How I Manage Work, Finances, and Travel with 4 Kids and 2 Businesses

4 Kids, 2 Businesses, and 1 Year Abroad: How I Manage Work, Finances, and Travel

Travel has always been a fundamental part of my life. A love for not only destinations, but for the journey to reach them, is what led me to found my company, SteamLine Luggage. So during the pandemic, being stuck at home while still promoting travel inspiration to my customers felt surreal.   In October of … Read more

How These LGBTQ+ owned Businesses Did Pride on Social Media

How 6 LGBTQ+-Owned Businesses Celebrated Pride Month on Social Media

💡 This piece was a collaborative effort between me and Tamilore. The first-ever Pride parade – also known as the Christopher Street Liberation Day March – occurred in New York in June 1970 during the one-year anniversary of the Stonewall Riots. It was a way for the community to reflect and honor the bravery of … Read more

How These Small Businesses Are Winning At Email Marketing

How These Small Businesses Are Winning at Email Marketing

Sending emails. Checking emails. Responding to emails. Emailing – in all of its iterations –  is a huge part of communication in today’s world. For many, email strikes the perfect balance of conveying information— it’s an organized, instantaneous, and convenient way to stay in touch with others. Emailing has especially proven to be an effective … Read more

How Codie Sanchez Built a TikTok Following on “Boring Businesses” – Q&A

Codie sanchez tiktok

Codie Sanchez quit her job on Wall Street and became a serial entrepreneur and investor focusing on the niche of “boring businesses”— car washes, laundromats, vending machines, etc. She built a $30M portfolio of 25 of these businesses that produce 8 figures in revenue. Then she launched Contrarian Thinking, a content platform and consulting agency … Read more

Best Social Media Marketing Strategy for Ecommerce Businesses (Strategies + Examples)

Best Social Media Marketing Strategy for Ecommerce Businesses (Strategies + Examples)

Raise your hand if you’ve ever daydreamed about deleting Instagram from your phone and quitting social media forever. To be honest, as a business owner, I’ve deactivated and reactivated my business accounts more times than I can count. Proving that posting a selfie to Instagram has any real ROI for your business can be frustrating, … Read more

How I Run 3 Small Businesses Without Compromising My Life

I Run 3 Small Businesses—Here’s How I Do It All Without Compromising My Life

Most entrepreneurs and small business owners are familiar with other people not understanding what the heck you do and why. Your friends ask, “You can make money doing that?” Your parents pester, “Why don’t you just get a ‘real’ job?” Well, I’ve experienced this threefold because I run three small businesses: boutique accounting firm Gratiam … Read more

6 Great Earth Day Posts from Small Businesses on Instagram

6 Ways Small Businesses Are Celebrating Earth Day

Earth Day is one of the (many) days when businesses can create or reaffirm a commitment to practicing sustainability. Business owners must take time out to create awareness, especially when climate action is more important than ever. Along with the environmental implications, sustainability is growing in awareness among consumers. A 2021 study by Deloitte found … Read more

Instagram Reels: What’s The True Impact on Small Businesses

Instagram Reels: What’s The True Impact They Can Have for Small Businesses?

Nowadays it’s impossible to scroll through your Instagram feed without coming across at least one — if not several — attention-grabbing videos known as Reels. Dubbed the TikTok Clone, Instagram Reels were released in 2020 and consist of short videos up to one minute long. The feature has overtaken the app’s photos-first philosophy as 91 … Read more

How These 6 Women-Owned Small Businesses Are Doing Good

How These 6 Women-Owned Small Businesses Are Doing Good

Contrary to their name, small businesses provide big dividends to the U.S. economy. Not only do they generate 44 percent of economic activity, but they also create over 60 percent of net new jobs and inspire American innovation. And while the industry is mostly dominated by men, women are increasingly making gains as small business … Read more

10 Small Businesses on How They’re Doing Marketing Differently in 2022

10 Small Businesses on How They’re Doing Marketing Differently in 2022

Although anytime can be a good time to switch up your marketing strategy, the start of the new calendar is one that resonates with us quite a bit. With that in mind, we talked to 10 small business owners to learn about what they’re changing in their marketing this year. No matter what time of … Read more