This summer — as countries reopened — people who’d been stuck inside were finally breathing a cautious sigh of relief. At the same time, some company leaders were doing the opposite. Why? In past years, entire industries saw summer slumps — or seasonal dips in sales or web traffic. This year, business leaders expected sharper … Read more
Marketing for small businesses is a challenging task, especially when the budget for the project is minimal. The thing is, utilizing innovative technology formats in the era of the digital world’s popularity requires financial investment. This is something brand owners who have decided to develop their enterprise, company, or firm through the Internet should consider. … Read more
Being in the middle of a competitive business market, dealing with small businesses requires local SEO strategies to implement. It can be a cost-effective solution to hinder the risks of small businesses. From increasing business visibility to attracting more customers, you will always need to find out the best ideas and opportunities in the market, … Read more
Miriam relays an old local business tale, with more than a dozen inspiring examples of love, loyalty, and friendship between local businesses and their customers. She ends with tips for removing barriers to form lasting business relationships. Source link
The popularity of digital video content is undeniable. Facebook, YouTube, Instagram, and TikTok, all of which are heavily video-based, are at the top of the social media ladder. For many younger audiences, these platforms, along with a plethora of streaming services, have usurped all others as their primary source of entertainment and/or information. Some are … Read more
It’s hard to overstate the value of maximizing your organic visibility for location-based searches. A well-executed local SEO strategy lets you reach far more local customers, which can deliver a massive boost to your in-store and online traffic and sales. But if you don’t run a brick-and-mortar business, can you still take advantage of local … Read more
The UK business landscape thrives on agility and innovation. Yet, many companies struggle with limited skills, resource constraints, and time pressures, hindering their ability to capitalize on new opportunities and stay ahead of the curve. Traditional hiring methods often prove slow and inflexible, further restricting their potential. This is where staff augmentation UK emerges as … Read more
Healthcare businesses use AI and automation to provide a better experience for their customers, patients, and care providers. The healthcare industry has been through one of its busiest and most challenging periods, leaving healthcare professionals and companies burnt out. With automation and AI, healthcare businesses are streamlining processes, reducing the workload for their team, and … Read more
Small businesses are always buzzing with ideas and constantly making an effort to offer a top-notch range of services to their customers. However, there’s always a possibility that despite rigorous efforts, you may not be getting the kind of footfalls that you have been expecting. This is where creating a website and implementing a strong … Read more
The finance industry lends itself well to AI. The industry manages much data, customer service, and daily trend analysis. One search for AI tools in the finance sector, and you’ll find millions of results. The key is knowing what to trial, where to bring AI to benefit your finance business and customers, and how to … Read more
The world feels like it’s getting crazier every day. With new layoff announcements seemingly popping up every week and AI continuing to develop at an alarmingly impressive rate, it is unsurprising that many people are predicting that a recession is just around the corner (or already here). And in times of recession and economic instability, … Read more
In today’s world, it is not easy for small businesses to break into the top of search engines, especially if the promotion budget is small. All the first places are occupied by large companies, and it seems unrealistic to push them. However, there are effective promotion methods specially adapted for small businesses that will help … Read more
We’re all familiar with Flo from Progressive, right? Stephanie Courtney, the actress who plays her, makes Flo memorable by capturing Flo’s quirkiness — appearing in everything from commercials to print ads to social media posts. And do you know who is behind all of that marketing collateral? Copywriters. The ability to find the exact right … Read more
Consumer buying behavior has undergone significant changes over the years, and mobile e-commerce will continue to flourish in the future. Mobile commerce currently controls 73% of the global e-commerce market share, a significant increase from the 59% observed back in 2017. In the last six months alone, 79% of mobile users have made online purchases … Read more
Are you just about to start a new business? Then you must be aware that you should draw in enough attention in order to retain your current clientele. Unfortunately, you are unable to devote your time or funds to an endeavor that is perhaps not yielding the desired results. Hence email marketing is crucial for … Read more
We’re diving into insights from over 16,000 ecommerce businesses, showing the trends that shaped PPC advertising in 2023, and how to use them to move forward into 2024. In this insightful interview with Jacques van der Wilt, he and Loren examine highlights from DataFeedWatch’s powerful Multichannel Marketing Report. They take a look at which PPC … Read more
Are you eager to uncover the latest insights into landing page statistics? Well, you’re in for a treat. In July 2023, we surveyed 101 seasoned marketing and advertising experts from various corners of the United States to learn more about the latest trends for landing pages. Landing pages, often hailed as the gateway to online … Read more
Google has announced new features to connect holiday shoppers with small and local businesses, part of an ongoing effort to support smaller merchants on its platforms. In a company blog post, Google detailed upcoming changes to Search, Maps, and Merchant Center aimed at helping small businesses stand out. These include AI-powered product image generation, enhanced … Read more
