Boost Your Visibility Now: A Local Search Guide For Multi-Location Businesses

Boost Your Visibility Now: A Local Search Guide For Multi-Location Businesses

If you’re a multi-location brand looking to boost your local visibility and gain a competitive edge in the market, look no further. On June 26, we’re hosting a live webinar with SOCi where we’ll dive into the latest insights and best practices to help you enhance your local SEO strategy.  Consumers increasingly rely on local … Read more

How Small Businesses Can Use AI To Create And Measure Ads [Interview With Ex-Googler Logan Welbaum]

Appeasing the advertising algorithms on social media and Google has always been a mix of art and science – but there are plenty of rewards, not only in terms of active engagement but also in terms of lowered ad costs. So far, AI tools have proved useful as an algorithm-cracker for the biggest digital marketing … Read more

Did Companies See Summer Slumps in 2021? We Analyzed 103,000 Businesses to Find Out

This summer — as countries reopened — people who’d been stuck inside were finally breathing a cautious sigh of relief. At the same time, some company leaders were doing the opposite. Why? In past years, entire industries saw summer slumps — or seasonal dips in sales or web traffic. This year, business leaders expected sharper … Read more

Internet Marketing For Small Businesses

Marketing for small businesses is a challenging task, especially when the budget for the project is minimal. The thing is, utilizing innovative technology formats in the era of the digital world’s popularity requires financial investment. This is something brand owners who have decided to develop their enterprise, company, or firm through the Internet should consider. … Read more

Local SEO Strategies For Small Businesses: Effective Techniques For Visibility Boost

Being in the middle of a competitive business market, dealing with small businesses requires local SEO strategies to implement. It can be a cost-effective solution to hinder the risks of small businesses. From increasing business visibility to attracting more customers, you will always need to find out the best ideas and opportunities in the market, … Read more

How Local Businesses Should Use Video In Their Digital Marketing

The popularity of digital video content is undeniable. Facebook, YouTube, Instagram, and TikTok, all of which are heavily video-based, are at the top of the social media ladder. For many younger audiences, these platforms, along with a plethora of streaming services, have usurped all others as their primary source of entertainment and/or information. Some are … Read more

Local SEO For Non-Physical Businesses: Overcoming The Challenges

It’s hard to overstate the value of maximizing your organic visibility for location-based searches. A well-executed local SEO strategy lets you reach far more local customers, which can deliver a massive boost to your in-store and online traffic and sales. But if you don’t run a brick-and-mortar business, can you still take advantage of local … Read more

Innovative Staff Augmentation Solutions For UK Businesses

The UK business landscape thrives on agility and innovation. Yet, many companies struggle with limited skills, resource constraints, and time pressures, hindering their ability to capitalize on new opportunities and stay ahead of the curve. Traditional hiring methods often prove slow and inflexible, further restricting their potential. This is where staff augmentation UK emerges as … Read more

How Healthcare Businesses are Using Automation

Healthcare businesses use AI and automation to provide a better experience for their customers, patients, and care providers. The healthcare industry has been through one of its busiest and most challenging periods, leaving healthcare professionals and companies burnt out. With automation and AI, healthcare businesses are streamlining processes, reducing the workload for their team, and … Read more

Why SEO Is Important For Small Businesses Worldwide

Small businesses are always buzzing with ideas and constantly making an effort to offer a top-notch range of services to their customers. However, there’s always a possibility that despite rigorous efforts, you may not be getting the kind of footfalls that you have been expecting. This is where creating a website and implementing a strong … Read more

How Financial Services Businesses are Using Automation

The finance industry lends itself well to AI. The industry manages much data, customer service, and daily trend analysis. One search for AI tools in the finance sector, and you’ll find millions of results. The key is knowing what to trial, where to bring AI to benefit your finance business and customers, and how to … Read more

Recession-Proof Businesses: Become downturn-immune with these ideas

The world feels like it’s getting crazier every day. With new layoff announcements seemingly popping up every week and AI continuing to develop at an alarmingly impressive rate, it is unsurprising that many people are predicting that a recession is just around the corner (or already here). And in times of recession and economic instability, … Read more

SEO For Small Businesses: How To Improve Your Performance In 2024

In today’s world, it is not easy for small businesses to break into the top of search engines, especially if the promotion budget is small. All the first places are occupied by large companies, and it seems unrealistic to push them. However, there are effective promotion methods specially adapted for small businesses that will help … Read more

22 Copywriting Examples From Businesses With Incredible Copywriters

We’re all familiar with Flo from Progressive, right? Stephanie Courtney, the actress who plays her, makes Flo memorable by capturing Flo’s quirkiness — appearing in everything from commercials to print ads to social media posts. And do you know who is behind all of that marketing collateral? Copywriters. The ability to find the exact right … Read more

Mobile E-commerce Trends: Adapting Small Businesses For Smartphones

Consumer buying behavior has undergone significant changes over the years, and mobile e-commerce will continue to flourish in the future. Mobile commerce currently controls 73% of the global e-commerce market share, a significant increase from the 59% observed back in 2017. In the last six months alone, 79% of mobile users have made online purchases … Read more

PPC Strategies For 2024: Insights From Over 16,000 Businesses

We’re diving into insights from over 16,000 ecommerce businesses, showing the trends that shaped PPC advertising in 2023, and how to use them to move forward into 2024. In this insightful interview with Jacques van der Wilt, he and Loren examine highlights from DataFeedWatch’s powerful Multichannel Marketing Report. They take a look at which PPC … Read more

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