Social media marketing is all about being where your audience is. If your target audience is active on a platform, then you should be, too. And if you’re looking to speak to a younger demographic, Snapchat can be a powerful marketing tool for your business. Snapchat is the fifth largest social media network in the … Read more
The rise of generative AI has opened up a world of possibilities for agencies and small businesses, but with so many tools available, it can be challenging to determine which ones will truly drive results. How do you choose the right AI products to elevate your business and ensure a strong return on investment? On … Read more
SEO is an amazing long-term marketing tool for small business owners. Unlike channels like social media and paid ads that stop working when you stop engaging or paying, search engine optimization continues to build on itself if you do it correctly. As an SEO consultant, I’ve loved helping hundreds of clients and students get their … Read more
How should I get listed in my Google Business Profile if I’ve got multiple businesses at the same address? How many listings am I eligible for if I’m running more than one business at my location? Get answers to your top questions in this comprehensive FAQ. Source link
Starbucks recently shifted from a global to a regional marketing structure. Kieran and I believe this is the worst thing you can do to your marketing strategy, resulting in significant, long-term business consequences. Starbucks’ new CEO, Brady Brewer, recently announced a shift from a global marketing approach to a regional, decentralized model. As part of … Read more
Knowing about copywriting is great, but nothing beats excellent copywriting examples at your fingertips. When I need to get inspired, it helps me to look at examples of great copy. This can help you smash any creative block and write fast – whether you need to crank out website updates, product copy, or blog posts. … Read more
If you’re a multi-location brand looking to boost your local visibility and gain a competitive edge in the market, look no further. On June 26, we’re hosting a live webinar with SOCi where we’ll dive into the latest insights and best practices to help you enhance your local SEO strategy. Consumers increasingly rely on local … Read more
Appeasing the advertising algorithms on social media and Google has always been a mix of art and science – but there are plenty of rewards, not only in terms of active engagement but also in terms of lowered ad costs. So far, AI tools have proved useful as an algorithm-cracker for the biggest digital marketing … Read more
This summer — as countries reopened — people who’d been stuck inside were finally breathing a cautious sigh of relief. At the same time, some company leaders were doing the opposite. Why? In past years, entire industries saw summer slumps — or seasonal dips in sales or web traffic. This year, business leaders expected sharper … Read more
Marketing for small businesses is a challenging task, especially when the budget for the project is minimal. The thing is, utilizing innovative technology formats in the era of the digital world’s popularity requires financial investment. This is something brand owners who have decided to develop their enterprise, company, or firm through the Internet should consider. … Read more
Being in the middle of a competitive business market, dealing with small businesses requires local SEO strategies to implement. It can be a cost-effective solution to hinder the risks of small businesses. From increasing business visibility to attracting more customers, you will always need to find out the best ideas and opportunities in the market, … Read more
Miriam relays an old local business tale, with more than a dozen inspiring examples of love, loyalty, and friendship between local businesses and their customers. She ends with tips for removing barriers to form lasting business relationships. Source link
The popularity of digital video content is undeniable. Facebook, YouTube, Instagram, and TikTok, all of which are heavily video-based, are at the top of the social media ladder. For many younger audiences, these platforms, along with a plethora of streaming services, have usurped all others as their primary source of entertainment and/or information. Some are … Read more
It’s hard to overstate the value of maximizing your organic visibility for location-based searches. A well-executed local SEO strategy lets you reach far more local customers, which can deliver a massive boost to your in-store and online traffic and sales. But if you don’t run a brick-and-mortar business, can you still take advantage of local … Read more
The UK business landscape thrives on agility and innovation. Yet, many companies struggle with limited skills, resource constraints, and time pressures, hindering their ability to capitalize on new opportunities and stay ahead of the curve. Traditional hiring methods often prove slow and inflexible, further restricting their potential. This is where staff augmentation UK emerges as … Read more
Healthcare businesses use AI and automation to provide a better experience for their customers, patients, and care providers. The healthcare industry has been through one of its busiest and most challenging periods, leaving healthcare professionals and companies burnt out. With automation and AI, healthcare businesses are streamlining processes, reducing the workload for their team, and … Read more
Small businesses are always buzzing with ideas and constantly making an effort to offer a top-notch range of services to their customers. However, there’s always a possibility that despite rigorous efforts, you may not be getting the kind of footfalls that you have been expecting. This is where creating a website and implementing a strong … Read more
The finance industry lends itself well to AI. The industry manages much data, customer service, and daily trend analysis. One search for AI tools in the finance sector, and you’ll find millions of results. The key is knowing what to trial, where to bring AI to benefit your finance business and customers, and how to … Read more
