A recent feature on The Verge highlighted businesses that try to get an edge in local search rankings with clever names like Thai Food Near Me. So, I set out to discover if this strategy could impact local rankings and, more importantly, if other local businesses could replicate it. Before I get started, I should … Read more
YouTube is a treasure trove for small businesses, filled with all kinds of would-be customers. In 2022, 27% of video marketers invested more in YouTube than any other platform. This post explores the rudiments of creating great YouTube videos for small businesses. Knowing Your Audience To make a high-performing YouTube video, know your target audience … Read more
Foundr Magazine publishes in-depth interviews with the world’s greatest entrepreneurs. Our articles highlight key takeaways from each month’s issue. We talked with Adrian Grenier about his past business failures that led him to start Ducontra Ventures. To read more, subscribe to the magazine. ————— You probably recognize Adrian Grenier’s face from his role as Vincent … Read more
Small businesses should not feel like they are safe from cyber threats. Both small and large enterprises are an attractive target for hackers who wish to exploit potential security holes. Since criminals can automate the process and attack multiple businesses simultaneously, they do not have to be picky about who to target. If cybersecurity is … Read more
Google has introduced the ability for businesses to add social media profile links directly in their Google Business Profile. This new option enables companies to showcase their social media presence alongside other information in Google Search and Maps. By having social media links accessible on their Google Business Profile, businesses can provide customers with more … Read more
Content marketing, particularly of the digital variety, has become an increasingly popular item in modern marketers’ toolboxes. While many larger organizations have been quick to embrace content marketing strategies, smaller local businesses often underestimate its potential or remain unsure about its relevance to their operations. This is particularly true considering the level of effort and … Read more
Are you a business owner? That denotes you may not have time to manage the books or update the inventories across different places, among other things. You require different software to serve your purpose. Off course, you can also invest in the middlemen. That’s a harsh fact. Luckily, our list has lots of apps for … Read more
Email marketing is one of the basic steps of digital marketing. In this digital era, professional people cannot think of a day without the involvement of email. Marketing and email are two essential components of a business. While the email organizers are focused on creating it, the followers are concerned with the upbringing of new … Read more
Adapting to the ever-changing needs of their clients, businesses of all sizes and types are increasingly gravitating toward virtual offices for their convenience and lower overhead. These offices offer many services, from professional business addresses to efficient mail handling, call forwarding, and well-equipped meeting room facilities. Virtual offices stand out because of their unmatched ability … Read more
Welcome to Breaking the Blueprint — a blog series that dives into the unique business challenges and opportunities of underrepresented business owners and entrepreneurs. Learn how they’ve grown or scaled their businesses, explored entrepreneurial ventures within their companies, or created side hustles, and how their stories can inspire and inform your own success. Publishing an … Read more
While there are many claims that this or that marketing strategy is the best, it is essential to remember that each business has its own set of promotion goals, having a clear understanding of these can help you determine which marketing tactics will work best for your small business. Using influencers can be an effective … Read more
When many of us hear how AI will change the world – particularly digital marketing – our thoughts (and occasionally fears) drift towards how big organizations will use machines to do the work of legions of copywriters, designers, and other content creators. Large corporations with equally large customer bases and competitively driven content needs are … Read more
Welcome to Breaking the Blueprint — a blog series that dives into the unique business challenges and opportunities of underrepresented business owners and entrepreneurs. Learn how they’ve grown or scaled their businesses, explored entrepreneurial ventures within their companies, or created side hustles, and how their stories can inspire and inform your own success. Small businesses … Read more
Small business owners have a lot to juggle when it comes to managing their finances. It’s not as simple as simply avoiding debt, there are many other risks that they should be aware of in order to ensure the financial security and success of their businesses. In this article, we will discuss the biggest financial … Read more
Global marketing is no longer reserved for brands with deep pockets, nor is it a hassle for marketing managers who handle all marketing efforts. A global presence is possible for any business with a creative strategy and an understanding of world markets. Let’s go over what a good global marketing strategy looks like and the … Read more
![What Businesses Get Wrong About Content Marketing in 2023 [Expert Tips]](https://nicheplrnewsletter.com/news/wp-content/uploads/2023/05/half-hearted-content-marketing.pngkeepProtocol.png "What Businesses Get Wrong About Content Marketing in 2023 [Expert")
The promise of inbound marketing is a lure that attracts businesses of all kinds, but few understand the efforts it takes to be successful. After a few blog posts, they flame out and grumble “We tried content marketing, but it didn’t really work for us.” I hear this from prospective clients all the time. And … Read more
Hot take: mastering social media is what sets businesses today apart. Competition is fierce among brands and attention is scarce. Establishing an identity and sense of community via social is key to standing out. Not to mention attracting valuable new customers. Done right, a goal-driven social strategy means positive results for your business. Countless brands … Read more
Online booking is becoming increasingly popular for businesses of all sizes, helping them to manage their working process and make their employees more productive. With the advent of digital technology and the rise of the gig economy, online booking has become an essential tool for companies to streamline their workflow processes. In this blog post, … Read more
