In the eight years of my marketing career, I’ve always believed that good marketing ultimately boils down to how well you know your buyers. For me, creating buyer personas has been key to truly understanding the person on the other side of the screen. These fictional profiles have helped me understand what makes my buyers … Read more
![How to Create Detailed Buyer Personas for Your Business [+Free Persona Template]](https://nicheplrnewsletter.com/news/wp-content/uploads/2023/09/buyer-persona-research_1.webpkeepProtocol.webp "How to Create Detailed Buyer Personas for Your Business [+Free")
Responding to major events like a pandemic or recession requires marketers to use real-time data to keep up with consumer demands, attitudes, and behaviors. However, marketing according to data points alone isn’t enough to get meaningful customer engagement with your business—that’s the job of a buyer persona. There are many factors of customer behavior you’ll … Read more
We all know that strategic keyword targeting is central to successful SEO and paid search campaigns. The more your site appears in search results for relevant queries, the more visitors it will attract. But keyword optimization is about more than just driving more traffic to your site. It also plays a crucial role in maximizing … Read more
If you’re listening to a coach, professor, or sales dude explain the ins and outs of selling a product, at some point, they’re going to tell you to make a buyer persona. But, another figure in the selling sanctum of knowledge might tell you to make a customer persona. Or a customer profile. Maybe a … Read more
![20 Best Buyer Persona Questions to Ask Customers [Free Template]](https://nicheplrnewsletter.com/news/wp-content/uploads/2023/02/buyer-persona-questions.jpgkeepProtocol.jpeg "20 Best Buyer Persona Questions to Ask Customers [Free Template]")
Knowing your customers is a crucial component of successful inbound marketing. Get started with buyer persona questions that can help you understand customers’ mindsets. We’ve gathered the best questions that can help you identify your audience. After you explore the answers, use this free buyer persona template to share your findings with the rest of … Read more
