Return on investment (ROI) allows you to measure the profitability of investments. That can be a straight cash investment—as is the case with measuring the ROI of stocks, investment portfolios, or asset purchases like real estate—or it can be used to measure the profitability of business endeavors. ROI is used in 2 ways: to calculate … Read more
Listen NEW! Listen to article Sign in or sign up to access this audio feature! No worries … it’s FREE! Your key metrics—or key performance indicators (KPIs)—are there to tell you how well you’re meeting your customers’ expectations and gaining conversions. One of the most important metrics to measure is customer lifetime value (CLV). What … Read more
As business owners, revenue is one of our favorite words. We all love revenue. We love seeing it go up, we love saying it, and if you’re a copywriter like me, you also love writing it (as is the case with many French words.)! However, the best type of revenue for any business owner is … Read more
Listen NEW! Listen to article Sign in or sign up to access this audio feature! No worries … it’s FREE! Evaluating performance accurately is vital for making strategic recommendations, allocating budget, and getting C-suite approval—which, as a marketer, is your everyday life. That makes customer lifetime value (LTV) one of the most important metrics to … Read more
This post was sponsored by Directive Consulting. The opinions expressed in this article are the sponsor’s own. At a standstill about how to best market your new tool? Wishing you could accurately know which ads will return the highest qualified conversion rates? Does reaching out to businesses often end in learning that they’re not a … Read more
One minute, you are scrolling through cute dog videos. The next, you’re checking out with a new business, purchasing five new pieces of clothing you probably don’t need. How did this happen? This is the power of a well-crafted Instagram ad. Before you know it, you’ve seamlessly moved from your favorite social media site (sorry, … Read more
You’ve created your dream ecommerce website, added all of your beautiful product shots, and you’re about to set your product live to be purchased when you realize you’ve forgotten one huge aspect of your pricing. Shipping costs! Fortunately, there are several ways to calculate the shipping costs that you can choose from, which we will … Read more
Starting a new company is exciting. So is gauging an industry’s profit potential or forecasting a revenue goal for your business. But as you start calculating, you must remember to root these figures in reality. If you don’t, you could enter a market that doesn’t have a large enough market size to convince investors to … Read more
This post was sponsored by Semify. The opinions expressed in this article are the sponsor’s own. Have you ever wondered how beneficial SEO would be for your business, or how much of your budget you should invest in it? Do you sometimes worry your SEO efforts won’t bring in enough profit to justify the cost? … Read more
Have you heard about the wonders of Fulfillment by Amazon (better known as Amazon FBA) and how it works? No, it’s not too good to be true. Amazon FBA is a legit way to streamline your storage, shipping, and customer service. You can operate anywhere, any time, and still guarantee reliable, on-time delivery. However, it’s … Read more
When launching a new product/company or pitching for additional funding, forecasting against your TAM (total addressable market) is a key component. The TAM is a key part of a user acquisition strategy and your SEO campaign alike. It can help you prioritize optimization activities and forecast traffic potential based on your pre-determined keyword sets. Your … Read more
Measuring ROI for your SEO efforts involves two factors: KPIs and the cost of your current SEO campaigns. With GA, you can pinpoint where your audience is coming from, set goals to stay on track, and incorporate the most attractive keywords to rank better in search engines. Source link
