Dove's Latest Campaign Takes On A Popular TikTok Filter

Dove's Latest Campaign Takes On A Popular TikTok Filter

Welcome to HubSpot Marketing News! Tap in for campaign deep dives, the latest marketing industry news, and tried-and-true insights from HubSpot’s media team. In late February a new filter called “Bold Glamour” took TikTok by storm. The Bold Glamour filter uses AI to drastically alter the facial features of those who use it and is … Read more

How to Create a Marketing Campaign That Makes You Stand Out

Marketing campaign graphic

In today’s competitive digital landscape, creating a successful marketing campaign requires a comprehensive strategy that includes research, goal-setting, and testing. To stand out in your industry or niche, you must aim to be unique and authentic and position yourself as an expert. An excellent promotional plan should have a hook, great visuals, catchy lines, unique … Read more

Email Campaign Planning Template: 3 Steps You Can’t Miss [Free Template] – Litmus

Litmus

Every marketing email your brand sends should have a clear purpose and a sound strategy behind it. Sounds simple, right? As much as we may have this in mind, there are a number of forces working against marketers from achieving this. Using an email campaign planning template is a powerful solution to these problems. And … Read more

3 Campaign Ideas For Your Brand That Will Create Brand Awareness

Campaign Ideas

The marketing world is in a state of constant evolution. For marketers, this means that they must always be switched on to the evolution of marketing tactics and strategies too. Though TV advertisements and print media have stood the test of time and are still effective today, social media campaigns and native advertising have emerged … Read more

B2B Email Campaign Ideas to Drive Engagement – Litmus

Litmus

B2B marketers continue to rely on their most effective channel—email—due to its proven performance and high return on investment (ROI). Since potential customers are already 57% of the way to making a decision before they actively engage with sales, marketers must be savvy. It’s important to be intentional with how and when you communicate your message … Read more

6 Reasons You Should Launch Your Influencer Campaign

Influencer Campaign

Influencer marketing has become one of the most effective ways to reach target audiences, expand brand awareness, and drive sales. Influencers are trusted advisors who can directly impact target audiences with their opinions about products and services. Their followers trust them and want to know what these influencers think about a brand or product. Here … Read more

An Expert Guide To Make Your Kickstarter Campaign A Success

Kickstarter Campaign

For entrepreneurs, the journey to bring startup ideas into a reality is quite tough, especially when funds are limited. Do you have the same aim in mind and are on the lookout to raise funds for a campaign? Great! We understand launching a Kickstarter campaign is both exciting and terrifying. But nothing is impossible to … Read more

How to Launch a Kickstarter Campaign, Hit Your Goal And Build a Brand

How to Launch a Kickstarter Campaign, Hit Your Goal, and Build a Brand in the Process

In 2014, I began bringing to life an idea for a product and brand that did not yet exist in the market—elevated, everyday, and American-made paper goods to inspire productivity and creativity. I spent nearly a year fleshing out this idea, prototyping, designing, researching manufacturers, and writing a business plan. It was immediately clear that … Read more

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