Following on the footsteps of Performance Max campaigns, Microsoft Ads launched multi-format campaigns for Audience Ads. This new feature allows advertisers to create a single campaign that seamlessly integrates various ad formats, including native, display, and online video ads. Upon its launch, multi-format campaigns for Audience ads are available globally and now the default selection … Read more
At Litmus, we personalize our emails with purpose: to create tailored inbox experiences that go the extra mile—the kind that surprises and delights our subscribers (and goes beyond “Hello %%first_name%%”). It’s our way of making a more human connection with our subscribers, and is something we think is especially important during a time dominated by … Read more
![How Consumers Responded to Black Friday Campaigns in 2024 [+ Holiday Marketing Tips]](https://nicheplrnewsletter.com/news/wp-content/uploads/2024/12/black-friday-campaign-1-20241204-6246235.webp.webp "How Consumers Responded to Black Friday Campaigns in 2024 [+")
I’m much more the “spend Black Friday at home in my pajamas” type, but I have a few family members who for some reason enjoy getting up at 4 a.m. to wait in lines for doorbuster deals. Online or in-store, consumer or marketer, Black Friday and Cyber Monday are formidable forces. HubSpot polled 250+ people … Read more
Listen NEW! Listen to article Sign in or sign up to access this audio feature! No worries … it’s FREE! In today’s competitive market, customers expect highly personalized and timely brand interactions. Customer experience is paramount: 80% of customers say the experience a company provides is just as important as its products. Delivering high-quality customer … Read more
In a perfect world, consumers would purchase after just one interaction with a brand. The reality is, we don’t live in a perfect world. Unfortunately, many brands believe that building the perfect campaign structure, having the neatest set of keywords, and writing the most brilliant ad copy is all it takes to bring in sales. … Read more
![Holistic Marketing Works — Here's How You Can Apply It to Your Campaigns [+ Expert Tips]](https://nicheplrnewsletter.com/news/wp-content/uploads/2024/11/holistic-marketing-1-20241114-5175552.webp.webp "Holistic Marketing Works — Here's How You Can Apply It")
When I graduated with a marketing degree over a decade ago, I hit the scene thinking that marketing would always be its own thing. Something like “holistic marketing” seemed unnecessary to me. Marketers had their swim lane; I’d stick to mine. Now, when I lecture marketing students at my alma mater, I couldn’t imagine not … Read more
Google Ads is enhancing its Performance Max campaigns with new AI-driven features. These updates are focused on asset testing, video optimization, and campaign management. The features arrive as advertisers gear up for the holiday shopping season. Key Updates New Asset Testing Capabilities Starting in early November, retailers will gain access to new experimental features within … Read more
Effective retargeting campaigns are a powerful way to re-engage potential customers who visit your website or social channels to drive conversions and decrease cart abandonment rates. By following key steps and best practices, businesses can create compelling, personalized ads that boost their sales and maximize ROI. And do you know the best part? Retargeting ads … Read more
For those of us working within strict industries, managing paid media campaigns involves added layers of work that may not be included in less regulated companies. Healthcare, finance, and political organizations are potential examples here, although many industries have their own quirks both in internal policies and ad platform restrictions. According to EMARKETER, in 2023, … Read more
As Black Friday approaches, the frenzy of shopping and deals is about to hit its peak. For marketers, this is the perfect moment to captivate your audience with standout email campaigns that cut through the noise. But with so many promotions flooding inboxes, how do you ensure yours stands out? In this blog, we’re diving … Read more
Welcome back to our series on getting started with value-based bidding for lead gen marketers! We’ve discussed evaluating whether it makes sense for your business, setting your data strategy, and assigning the right values for your conversions. Now, we’re going to cover the final step before activating your value-based bidding strategy: choosing the right bid … Read more
Cybersecurity researchers are warning people over a troubling rise in “malvertising”—the use of online ads to deploy malware, phishing scams, and other attacks. A report from Malwarebytes found that malvertising incidents in the U.S. surged 42% last fall. The prime target? Unsuspecting users conducting searches on Google. Jérôme Segura, senior director of research at Malwarebytes, … Read more
Google to replace Video Action Campaigns with Demand Gen, promising improved performance and multi-format capabilities for advertisers. Google is phasing out Video Action Campaigns by Q2 2025. Demand Gen campaigns will replace them, offering multi-format ads. Advertisers should start transitioning and testing Demand Gen now. Source link
There’s a lot of well-meaning PPC advice out there. This advice often finds its way to bosses/clients who ask, “Why aren’t we doing ___?” The problem is most of these studies and data sets are focused around ecommerce. Enterprise accounts (even enterprise ecommerce) will behave differently than their non-enterprise counterparts. There are a few reasons … Read more
![4 Clever Olympics Marketing Campaigns [+Top Takeaways]](https://nicheplrnewsletter.com/news/wp-content/uploads/2024/08/best-olympic-marketing-campaigns-1-20240809-9542066.webp.webp "4 Clever Olympics Marketing Campaigns [+Top Takeaways]")
Olympic ads don’t make as big a splash as Super Bowl spots, but the Games are still a reliable display of marketing creativity every two years. As the Paris Olympics come to a close, I’ve collected four ads (plus three honorable mentions) that stood out from the fray in 2024. I also talked to a … Read more
Google introduces AI tools for Performance Max, enhancing reporting, creative capabilities, and brand safety measures for advertisers across multiple campaign types. Google adds AI-powered tools to Performance Max campaigns. New features include asset-level conversion reporting and image editing. Asset generation expands to App and Display campaigns. Source link
With the 2024 Olympic Games in Paris officially opening today, DAIVID used its advanced content testing platform to see which ads from the global sporting event have elicited the most intense positive emotions of all time. Procter & Gamble (P&G) dominates DAIVID’s chart, with five of the top seven ads – including the top three … Read more
As a marketer, I understand how today’s marketing campaigns face fierce competition. With so much content and ads competing for eyeballs, creating campaigns that stand out is no easy task. That’s where strategies like tagging come in. It helps you categorize and optimize your marketing efforts. It also helps your campaigns cut through the noise … Read more
