What Makes The Most Engaged YouTube Fans For NCAA Basketball (And Why Should You Care)?

What Makes The Most Engaged YouTube Fans For NCAA Basketball (And Why Should You Care)?

Imagine that you head up digital marketing at Turner Sports or CBS Sports, which have the exclusive rights to license NCAA marks, tickets, and taglines in commercial promotions. Or suppose that your social video agency was just invited to pitch AT&T, Capital One, or Coca-Cola, which are official NCAA corporate champions. And you have an … Read more

Amazon Non-Endemic Display: What Is It & Why Should You Care?

Amazon Non-Endemic Display: What Is It & Why Should You Care?

Amazon, a name virtually synonymous with online retail, is now opening its doors to lead generation sectors. It offers the chance to leverage unparalleled audience targeting capabilities. Currently, the platform offers display-only advertising campaigns – but even with this limitation, it provides substantial opportunities for businesses to engage with potential customers. In this article, we … Read more

How Jess Hatzis Transformed frank body from a Social Sensation to a Global Skin Care Line

Jess hatzis frank body

Foundr Magazine publishes in-depth interviews with the world’s greatest entrepreneurs. Our articles highlight key takeaways from each month’s cover feature. We talked with Jess Hatzis, co-founder of frank body, about scaling frank body from an Instagram fad to a global beauty business. To read more, subscribe to the magazine. ————— There was no way they … Read more

3 Important Financial Tasks To Take Care Of Before Opening A Business In Florida

3 Important Financial Tasks To Take Care Of Before Opening A Business In Florida

Starting a business in Florida is an exciting venture, but it can also be a challenging one, particularly when it comes to finances. Before launching a new business, it is essential to take care of several important financial tasks that can set the foundation for success. Proper financial planning can help ensure that a business … Read more

What is Twitter Spaces? [+Why Marketers Should Care]

What is Twitter Spaces? [+Why Marketers Should Care]

Following months of beta testing, Twitter made its new audio feature, Twitter Spaces, permanent. Today, the highly-discussed feature is finally available to all users. Spaces, which allows Twitter users to listen to and participate in public audio conversations, entered its beta test shortly after the launch and $100-million valuation of the app Clubhouse – which … Read more

How To Inspire Content Teams To Care About SEO

How To Inspire Content Teams To Care About SEO

When organizations begin with SEO, they often start with a dedicated SEO specialist. This person’s responsibilities are usually broad and include a range of duties. They’re often working alongside content teams with commercial priorities, who are driving content and working separately from SEO teams. The biggest challenge then is getting a content team to care … Read more

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