The social media landscape has changed drastically since we started using Facebook in the mid-2000s. Nowadays, companies rely heavily on social media platforms to connect with their customers and build communities around their brands. As a result, many people are getting into social media marketing as new opportunities arise and career paths develop. But it … Read more
The social media landscape has changed drastically since we started using Facebook in the mid-2000s. Nowadays, companies rely heavily on social media platforms to connect with their customers and build communities around their brands. As a result, many people are getting into social media marketing as new opportunities arise and career paths develop. But it … Read more
I can’t lie — I’ve been feeling a little AI-fatigued lately. But the reason everyone’s still talking about AI is because it’s not going away anytime soon. The reality is it’s changing the way we work as marketers. Our State of AI report shows that more than half of marketers (60%) are using AI tools … Read more
![Career Development - The 10 Best Paying Digital Marketing Side Hustles [Infographic]](https://nicheplrnewsletter.com/news/wp-content/uploads/2024/04/Career-Development-The-10-Best-Paying-Digital-Marketing-Side.jpg "Career Development - The 10 Best Paying Digital Marketing Side")
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As I started writing this article about career cushioning, I couldn’t help but wonder … am I a career cushion-er? I have a side hustle (shoutout to CKTL Candle Co.). But it technically only “counts” if I’m using that side hustle as a sense of security in case I lose my day job as HubSpot’s … Read more
In the dynamic realm of search engine optimization (SEO), my career spans nearly two decades, starting in 2004 when I started working for an agency and just two years later moved to in-house SEO for a large company. Since then, I’ve held various in-house SEO roles at esteemed organizations, including Classmates.com, Concur, Smartsheet, ADP (usedcars.com), … Read more
Just the other day, Ed Mylett stepped into an Uber with his wife and did something unexpected, at least for the driver: He asked the driver to tell his story. The driver was a refugee from Lebanon with three children at Harvard, Yale, and Stanford. And in the three years he’d been driving, no one … Read more
Listen NEW! Listen to article Sign in or sign up to access this audio feature! No worries … it’s FREE! These days every company is a technology company. Tech is at the core of every industry and every function. And marketing is no exception. I’ve built my career at the intersection of marketing and high … Read more
Overworking has become the norm for many professionals. While being constantly plugged in can make us feel safe, connected, and in the know — both at work and at home — it also means we never really clock out. We reply to emails after work hours, take work calls at home, and even take a … Read more
LinkedIn Global Talent Trends report shows that hiring trends continue a stubborn downward trend and employee confidence in their careers are also generally trending negatively. Job posts that mention AI and generative AI receive higher rates of job applications over those that do not. The report emphasizes the importance talent acquisition efficiency and keeping an … Read more
“SEO is dead!” We hear again, for what seems like the 20th time this year. “No one is using Google anymore, they’re all using TikTok for searches!” “Generative AI in the SERPs is going to steal all our clicks!” “It’s impossible to prove the worth of SEO in today’s cookie-less world!” There’s a lot of … Read more
YouTube is the largest platform for video-sharing networks, with billions of active users on a monthly basis. It is a platform for large corporations, small businesses, content creators, influencers, and artists as a way to be able to reach out to a large audience base for the purpose of entertainment and knowledge. With this growing … Read more
You’ll need a solid technical marketing strategy if you sell a complex product or service. This type of marketing requires a firm understanding of the technical aspects behind your product. You’ll also need to communicate complex processes clearly. Without technical expertise, your marketing team will have a difficult time developing content that resonates with your … Read more
Meet Darcy Peters, Senior Customer Advocate Manager at Buffer, whose diverse journey from fitness entrepreneur and Marine Corps officer to Customer Advocacy maven is a testament to resilience and adaptability. In this candid interview, Darcy shares her experiences balancing work, family, and personal growth while embracing challenges and nurturing a fulfilling career at Buffer. 🖊️ … Read more
Foundr’s Little Empires series uplifts the stories of everyday entrepreneurs building better futures for themselves and their customers. We talked with Ethan Yong, founder and CEO of the social-sensation chili oil brand UmamiPapi. — Ethan Yong started his business because of a DM. Yong was a graduate student working at a prestigious financial firm when … Read more
Technology is becoming increasingly important to organizations and society, and with its proliferation, we have become more vulnerable to cyber-attacks. Cyber-criminal activities in e-commerce and health sectors can have a financial impact and expose the risk of sensitive data. As a result of this, cybersecurity has become even more important for organizations as mobile and … Read more
Nothing says anyone can become a social media manager like Buffer’s resident music major turned SMM, Mitra Mehvar. However, the question is less can you become a social media manager and more should you pursue this career? Social media is often glamorized, especially in the media — but what does it really take to kick … Read more
![Career Objective Tips To Get Your Resume Noticed [+ Examples]](https://nicheplrnewsletter.com/news/wp-content/uploads/2023/04/career-objective-1.jpgkeepProtocol.jpeg "Career Objective Tips To Get Your Resume Noticed [+ Examples]")
Whether you call it a personal branding statement, experience overview, or resume objective, a career objective statement creates an important first impression. A well-crafted statement lets hiring managers learn about your skills and career highlights in a straightforward way. That’s if a hiring manager even makes it to your resume, of course. With an increasingly … Read more
