How a Small Travel Blog Gained Topical Authority: A Case Study
Explore the journey of a small travel blog’s rise to topical authority in this case study. Source link
Case
How to Write a Case Study: Bookmarkable Guide & Template
Earning the trust of prospective customers can be a struggle. Before you can even begin to expect to earn their business, you need to demonstrate your ability to deliver on what your product or service promises. Sure, you could say that you’re great at X or that you’re way ahead of the competition when it … Read more
“Undercover” Case Studies: Why the Future of Marketing Is Proving Yourself in the Field
If generative AI is the future of marketing (and media in general), how can you compete with other marketers if ALL OF US have access to the same tools? We can all create amazing images, videos (soon), and articles. We can all use the most amazing copywriter as a template to write our own copy. … Read more
Apple’s Talks With Bing & DuckDuckGo Revealed in Google Antitrust Case
Newly unsealed court testimonies have revealed that Apple considered replacing Google’s search engine with Microsoft’s Bing or privacy-focused DuckDuckGo across its devices. The information came to light during the ongoing antitrust trial against Google initiated by the Department of Justice (DOJ). The DOJ is accusing Google of abusing its search market dominance. Part of the … Read more
A Case Against the Holiday Opt-Out Email: Should You Send Them? – Litmus
There’s a ubiquitous email that’s getting under my skin. It feels like they’re flooding my inbox, and it’s got me thinking. This kind of email is more often sent by retailers—both online and brick-and-mortar. It’s a good thought, too, often sent under the guise of empathy. But here’s my hot take: email marketers should rethink … Read more
How Insurance Companies Will Defend Themselves In A Slip And Fall Accident Case
If you have been injured in an accident that was caused by someone’s negligence, getting compensation will involve dealing with the insurance companies. This can be difficult, as insurance companies have a reputation for twisting cases that could cost them money. Mega corporations, like insurance companies, often are rich enough to pay their lawyers to … Read more
Is SEO Crucial For Business Growth? A Hungarian Marketing Agency Makes Its Case
SEO (Search Engine Optimization) has become an essential part of any business strategy. In today’s digital age, where people are increasingly turning to the internet to find products and services, having an online presence that is strong is crucial for business growth. But is SEO really that important? Can it really make a difference in … Read more
28 Case Study Examples Every Marketer Should See
Putting together a compelling case study is one of the most powerful strategies for showcasing your product and attracting future customers. But it’s not easy to create case studies that your audience can’t wait to read. In this post, we’ll go over the definition of a case study and the best examples to inspire you. … Read more
How We Increased a Client’s Leads by 384% in Six Months by Focusing on One Topic Cluster [Case Study]
Content marketing is an essential part of any SEO strategy. Without it, how are you going to attract customers looking for answers to their questions, and who are potentially in the market for your products or services? At Tao Digital Marketing, we’ve recently generated some great results for one of our clients operating in the … Read more
Planning Social Media Campaigns For Every Holiday: A Case Study with Letterbox Gifts
One of the most tried-and-true social media strategies is to build a content calendar around celebrations, events, and holidays. This is especially the case for UK-based gifting company Letterbox Gifts. They’re a women-led business that aims to make sending gifts to friends & family easy and enjoyable, offering a range of curated and hand-wrapped gifts … Read more
Building An SEO Business Case Your Boss Can’t Say No To
Scientists may tell you the last dinosaurs died out 65 million years ago, but they haven’t met your boss. The very definition of old school; she’s the kind of person who only begrudgingly accepted email because she’s still convinced the internet is a fad. But she’s the decision-maker and the person who controls the purse … Read more
Tackling 8,000 Title Tag Rewrites: A Case Study
Let’s take an in-depth look at Moz.com title tags that were re-written by Google, including three case studies where we managed to fix bad rewrites. Source link
