Newly unsealed court testimonies have revealed that Apple considered replacing Google’s search engine with Microsoft’s Bing or privacy-focused DuckDuckGo across its devices. The information came to light during the ongoing antitrust trial against Google initiated by the Department of Justice (DOJ). The DOJ is accusing Google of abusing its search market dominance. Part of the … Read more
There’s a ubiquitous email that’s getting under my skin. It feels like they’re flooding my inbox, and it’s got me thinking. This kind of email is more often sent by retailers—both online and brick-and-mortar. It’s a good thought, too, often sent under the guise of empathy. But here’s my hot take: email marketers should rethink … Read more
If you have been injured in an accident that was caused by someone’s negligence, getting compensation will involve dealing with the insurance companies. This can be difficult, as insurance companies have a reputation for twisting cases that could cost them money. Mega corporations, like insurance companies, often are rich enough to pay their lawyers to … Read more
SEO (Search Engine Optimization) has become an essential part of any business strategy. In today’s digital age, where people are increasingly turning to the internet to find products and services, having an online presence that is strong is crucial for business growth. But is SEO really that important? Can it really make a difference in … Read more
Putting together a compelling case study is one of the most powerful strategies for showcasing your product and attracting future customers. But it’s not easy to create case studies that your audience can’t wait to read. In this post, we’ll go over the definition of a case study and the best examples to inspire you. … Read more
Content marketing is an essential part of any SEO strategy. Without it, how are you going to attract customers looking for answers to their questions, and who are potentially in the market for your products or services? At Tao Digital Marketing, we’ve recently generated some great results for one of our clients operating in the … Read more
One of the most tried-and-true social media strategies is to build a content calendar around celebrations, events, and holidays. This is especially the case for UK-based gifting company Letterbox Gifts. They’re a women-led business that aims to make sending gifts to friends & family easy and enjoyable, offering a range of curated and hand-wrapped gifts … Read more
Scientists may tell you the last dinosaurs died out 65 million years ago, but they haven’t met your boss. The very definition of old school; she’s the kind of person who only begrudgingly accepted email because she’s still convinced the internet is a fad. But she’s the decision-maker and the person who controls the purse … Read more
Let’s take an in-depth look at Moz.com title tags that were re-written by Google, including three case studies where we managed to fix bad rewrites. Source link
