How Brands Can Cash in on the "Joyconomy"

How Brands Can Cash in on the "Joyconomy"

Let’s face it, we could all do with a little lighthearted fun once in a while.  Last June, I and the Trends team discovered that adults were increasingly searching what we called “kidding around terms:” like “fairytale bedrooms for adults,” “adult pigtails,” and the funny list continued. As it turns out, the party was just getting … Read more

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