CDPs, CRMs, and DMPs: What’s the Difference + Which is Right for You?

CDPs, CRMs, and DMPs: What’s the Difference + Which is Right for You?

Access to relevant information is, without a doubt, the number one requirement for making good business decisions. For this reason, most companies use tools that help them gather and analyze customer data. There are three types of platforms that are particularly popular — CDPs, CRMs, and DMPs. But what do these abbreviations stand for? How … Read more

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