As a marketer and pop-culture fanatic, I am fascinated by celebrity marketing. I love seeing a new ad or social media campaign featuring the biggest pop stars and actors and observing how their brand aligns (or doesn’t) with the company they endorse. If you‘re a small or upcoming brand, you may think celebrity marketing isn’t … Read more
She looks like Kendall Jenner and sounds like Kendall Jenner, but is introducing herself on Instagram as Billie. Who is she? Billie is an AI-powered bot managed by Meta using Jenner’s likeness. Meta has rolled out a group of bots played by familiar celebrity faces including Paris Hilton, Tom Brady, and Snoop Dogg. Image Source … Read more
At its annual Connect conference, Meta unveiled new AI innovations coming to its family of apps and devices. Meta is rolling out an AI-powered assistant with Microsoft Bing integration, new image editing capabilities, and AI-generated stickers for messaging. Meta’s AI assistant will provide real-time information using Microsoft Bing, with the ability to generate images from … Read more
