Whether you are an SEO pro, marketer, or web developer, you might often need to change your browser’s user-agent to test different things. For example, imagine you’re running a MAC-OS-specific campaign. To find out if your campaign is running properly and not targeting Linux users, changing the user-agent of your browser can help you test. … Read more
Google’s John Mueller indicated the possibility of changes to sitewide helpful content signals so that new pages may be allowed to rank. But there is reason to believe that even if that change goes through it may not be enough to help. Helpful Content Signals Google’s Helpful Content Signals (aka Helpful Content Update aka HCU) … Read more
Google revamped their product structured data documentation by splitting up one comprehensive page into three pages that are more closely focused on their topics, providing an example of how to rewrite a page that’s too big and turn it into multiple topically relevant webpages. Google Product Structured Data Product structured data is essential for ecommerce … Read more
Crawlers. In the ever-evolving landscape of SEO, they’re a necessary evil. A critical component in ensuring that your content is discovered, indexed, and ranked by search engines. However, the traditional approach to SEO often involves a passive stance – waiting for search engines like Google to crawl your site on their own schedule. This can … Read more
Today’s Ask an SEO question comes from Ines, who asks: “Can we go over how/if keyword optimization will change (after the Helpful Content update)?” Great question, and one that gets asked a lot, especially when sites get penalized, remain stagnant, or lose positions. Keyword optimization strategies should not change at all because SEO pros should … Read more
LinkedIn is readying new features and algorithm changes to help users connect with more targeted audiences months or even years after posting their best content, according to a recent interview with company leaders. This information is revealed in a recent talk published on Entrepreneur.com; LinkedIn executives Tim Jurka and Dan Roth addressed topics relevant to … Read more
Imagine a world where your voice, amplified through social media, has the power to drive legal reforms and champion consumer rights. This isn’t a futuristic scenario; it’s happening right now. In this article, we’re diving deep into the significant role social media plays in shaping and influencing legal changes, particularly in the realm of consumer … Read more
When I think of influencers, I think of smiling content creators posting unique, relatable content promoting a service or product and how their work helps humanize brands and tap into audiences. So, how could artificial intelligence change influencer marketing if the goal is to humanize a brand or organization to boost awareness and profits? It … Read more
Google’s Danny Sullivan posted details of a recent presentation he gave that focused on how the SEO community may have misunderstood how search rankings work, blaming the misunderstanding on Google’s guidance and documentation. One of the examples he gave was how virtually the entire publishing industry adopted the idea of adding author pages and bylines … Read more
The holiday email marketing season is here. It’s the most wonderful time of the year…but it feels more like a super hectic, stressful sprint to the finish line. It’s your last push to meet your annual goals, so stress levels—and email volume—are at an all-time high. While your colleagues in other departments might be already … Read more
Google published a brand new Q&A about core updates and one of the most important facts shared is that a reviews update is on the way that will mark the end of an era and the beginning of a new phase for review update. Google’s Reviews System There isn’t a lot of information about Google’s … Read more
Google for Nonprofits is a membership program for nonprofits based in the U.S. and U.K. (with country-specific programs). Though it has eligibility requirements, once accepted, you have access to free Google products. Organizations like Kiva, BeatBullying, UNICEF, and charity: water are part of the Google for Nonprofits community. Each of these groups has used Google’s tools to … Read more
Podcasting and video are two undeniably powerful opportunities for reaching new audiences and increasing brand awareness. In fact, there are currently over 140 million podcast listeners in the U.S. alone, and more than 40% of U.S. users report watching online videos each day. But creating strong video or audio content takes time, effort, and resources. … Read more
SEO is, by default, a longer-term digital marketing channel, and this can challenge the patience of SEO professionals – and that of important stakeholders. Discipline and a high level of knowledge are often needed to see it through to success for companies and their clients. I can’t understate the importance of being patient, disciplined, and … Read more
Using the search engine you like best is a preference many internet users don’t take lightly. But it can also be tricky to configure the browser(s) you use to operate with the search engine you prefer by default each time. So, if you want to change your default search engine to Google or any other … Read more
Are You Prepared for the Shift in Website Design with the Rise of Blockchain Technology?” Let’s take a deep dive into the exciting future and world of web3 blockchain technology, and its impact on website design and development. I’m going to provide you with real-world examples, and by the end you should have a clear … Read more
2023 will be a run-up to the Olympics for the world’s top athletes who will be competing in a variety of events to prove themselves ready to represent their countries in the Paris Games, and I have a strong hunch that the coming months will be a strenuous exercise in fortitude for local business owners … Read more
The Worldwide Web Consortium (W3C), the standards body in charge of web standards such as HTML and browser privacy, announced a significant change in how it will operate. Beginning on January 2023, the W3C will become a new public-interest non-profit organization. Worldwide Web Consortium (W3C) While many turn to Google to understand how to use … Read more
