Podcasting and video are two undeniably powerful opportunities for reaching new audiences and increasing brand awareness. In fact, there are currently over 140 million podcast listeners in the U.S. alone, and more than 40% of U.S. users report watching online videos each day. But creating strong video or audio content takes time, effort, and resources. … Read more
SEO is, by default, a longer-term digital marketing channel, and this can challenge the patience of SEO professionals – and that of important stakeholders. Discipline and a high level of knowledge are often needed to see it through to success for companies and their clients. I can’t understate the importance of being patient, disciplined, and … Read more
Using the search engine you like best is a preference many internet users don’t take lightly. But it can also be tricky to configure the browser(s) you use to operate with the search engine you prefer by default each time. So, if you want to change your default search engine to Google or any other … Read more
Are You Prepared for the Shift in Website Design with the Rise of Blockchain Technology?” Let’s take a deep dive into the exciting future and world of web3 blockchain technology, and its impact on website design and development. I’m going to provide you with real-world examples, and by the end you should have a clear … Read more
2023 will be a run-up to the Olympics for the world’s top athletes who will be competing in a variety of events to prove themselves ready to represent their countries in the Paris Games, and I have a strong hunch that the coming months will be a strenuous exercise in fortitude for local business owners … Read more
The Worldwide Web Consortium (W3C), the standards body in charge of web standards such as HTML and browser privacy, announced a significant change in how it will operate. Beginning on January 2023, the W3C will become a new public-interest non-profit organization. Worldwide Web Consortium (W3C) While many turn to Google to understand how to use … Read more
Japan is globally known for not only its masterful cuisine but also its business methodologies. From Toyota to Nintendo, 21st-century corporate leadership methods have been adopted and adapted by businesses from the proven strategies in Japan. Even older than “The Toyota Way” is a Japanese methodology called ikigai. Implementing ikigai into your business (or future … Read more
John Mueller answered a question in the SEO Office-hours session about why the core web vitals scores keep changing even though the web pages themselves have not changed. There are two kinds of core web vitals scores: Field DataThese are the core web vitals scores that are recorded from actual visitors visiting a website in … Read more
Giving constructive feedback can feel like walking a tightrope while juggling a pair of rabid ferrets—scary, awkward, and a wee bit dangerous. Sound familiar? Lucky for you, it doesn’t have to be this way. You can learn to give constructive feedback that’s empowering for both you and your employees—it’ll just take a bit of know-how … Read more
