“Just GPT it” is all the rage right now. (Okay, okay. It hasn’t caught on just yet. But my Uber driver said it, and I hope it sticks.) But our marketing leader this week isn’t sweating it. She doesn’t think SEO is going anywhere. “I remember when people were saying up to 50% of queries … Read more
Since Meta launched the groundbreaking new feature in February 2023, Instagram Broadcast Channels have proved they are here to stay. The clever DM-based functionality offers creators a way to connect more deeply with their most engaged followers (and a less cluttered way to reach them). If you’ve been looking for ways to get big updates … Read more
![What Channels See The Most Social Media ROI? [New Data To Inspire Your Strategy]](https://nicheplrnewsletter.com/news/wp-content/uploads/2024/09/social-media-advertising-roi-featured.webp.webp "What Channels See The Most Social Media ROI? [New Data")
To be candid, I have a love-hate relationship with social media. Sometimes, I’m annoyed at how exciting those “likes” can be. At others, I’m ecstatic at the social media advertising ROI (return on investment) my teams can generate. It just keeps me coming back for more — and I know I’m not alone in this … Read more
YouTube expands course creation feature, allowing more creators to offer paid educational content and unlock new revenue streams. YouTube is expanding course creation to more creators. Courses can be free or paid, offering new monetization options. Features include quizzes, completion badges, and dedicated channel tabs. Source link
YouTube will launch a new “Thumbnail Test & Compare” feature for all channels over the next few weeks. This tool allows you to upload and test up to three different thumbnails for each video to see which performs best. How Thumbnail Testing Works The ‘Thumbnail Test & Compare‘ feature lets you upload multiple thumbnail options … Read more
![Which Social Media Channels are Gaining and Losing Steam in 2024? [New Consumer and Platform Data]](https://nicheplrnewsletter.com/news/wp-content/uploads/2024/04/social-media-losing-steam-.jpgkeepProtocol.jpeg "Which Social Media Channels are Gaining and Losing Steam in")
These days, it feels like everyone is on social media. But make no mistake, not everyone is on every channel. As marketers, it’s important to know your audience’s favorite social channels. For instance, if you’re selling retirement homes, it’s safe to forgo Snapchat, where only 3.7% of users are over 50. HubSpot surveyed over 1,400 … Read more
As YouTube continues its push into ecommerce, it’s launching an ‘Affiliate Hub’ to make it easier for channels to earn affiliate marketing income. The Affiliate Hub, integrated into the YouTube app, is a central place to browse top affiliate partners, commission rates, promotional offers, and even request product samples. It’s one of several new shopping … Read more
social media is the advertising channel marketers are most likely to increase spend on in 2024, and print is the channel marketers are most likely to decrease spend on, according to recent research from Mediaocean. The report was based on data from a survey conducted in November 2023 among 1,085 marketers who work for brands, … Read more
![Top Marketing Channels for 2024 [+Data]](https://nicheplrnewsletter.com/news/wp-content/uploads/2024/01/marketing-channel.pngkeepProtocol.png "Top Marketing Channels for 2024 [+Data]")
Social media, email, video, audio —today’s marketers have more marketing channels to choose from than ever before. As the former head of marketing for two different tech companies, I learned firsthand that an effective marketing strategy must consider all these channels and identify the best investments for your specific company, product, and target market. Of … Read more
![The Top Channels Consumers Use to Learn About Products [New Data]](https://nicheplrnewsletter.com/news/wp-content/uploads/2023/10/finding-products-on-social-media.pngkeepProtocol.png "The Top Channels Consumers Use to Learn About Products [New")
Imagine you’re scrolling through Instagram and see an ad for a product you might be interested in. Your first thought might be that ad targeting is too advanced, but you still might be curious about the product. Where do you look next? Their Instagram page, website, or searching for online reviews? These are the questions … Read more
WhatsApp launched Channels in 150 countries with updated features including an enhanced directory, editing, forwarding, and reactions. WhatsApp Channels are now available in over 150 countries. New features include an enhanced directory, emoji reactions, and editing capabilities for admins. WhatsApp also launched an official channel for direct communication about product updates. Source link
The great thing about YouTube is that there’s a channel for everyone, whether you’re looking to learn quick science facts or how to use your new gaming controller. In this post, we’ve compiled 158 of the best channels on YouTube in their most popular and niche categories. Top Educational YouTube Channels The King of Random … Read more
![The Top Channels for Influencer Marketing in 2023 [New Data]](https://nicheplrnewsletter.com/news/wp-content/uploads/2023/05/Untitled-design-18-2.jpgkeepProtocol.jpeg "The Top Channels for Influencer Marketing in 2023 [New Data]")
Finding the right influencer for a brand campaign can feel like dating. You want someone who shares your values, aligns with your goals, and will make a great impression on your friends and family — or followers, in your brand’s case. The same can be said if you’re an influencer looking for a brand that … Read more
The economic impact of the pandemic is still a significant factor in most marketing budgets. And today’s competition for marketing dollars and space is fiercer than ever. So what innovative, cost-effective ways can make your brand stand out? Which new channels can you add to your marketing mix to maximize ROI? On April 12, I … Read more
Listen NEW! Listen to article Sign in or sign up to access this audio feature! No worries … it’s FREE! Marketers are addicted to Google and Facebook: They spend more than half of their advertising budgets on Google and Facebook, regardless of vertical, and they will continue to do so through 2023, an Insider Intelligence … Read more
Do you have a YouTube channel? And there, have you ever featured your friend’s YouTube channel? If you don’t know anything about that feature, let me tell you you can easily add a list of featured channels. This way, you can help a lot of other YouTube channels grow, and that is how you strengthen … Read more
