Advertising & Promotions – The Paid Channels Marketers Plan to Increase Spend On in 2024

Advertising & Promotions - The Paid Channels Marketers Plan to Increase Spend On in 2024

social media is the advertising channel marketers are most likely to increase spend on in 2024, and print is the channel marketers are most likely to decrease spend on, according to recent research from Mediaocean. The report was based on data from a survey conducted in November 2023 among 1,085 marketers who work for brands, … Read more

Top Marketing Channels for 2024 [+Data]

Social media, email, video, audio —today’s marketers have more marketing channels to choose from than ever before. As the former head of marketing for two different tech companies, I learned firsthand that an effective marketing strategy must consider all these channels and identify the best investments for your specific company, product, and target market. Of … Read more

The Top Channels Consumers Use to Learn About Products [New Data]

Imagine you’re scrolling through Instagram and see an ad for a product you might be interested in. Your first thought might be that ad targeting is too advanced, but you still might be curious about the product. Where do you look next? Their Instagram page, website, or searching for online reviews? These are the questions … Read more

WhatsApp Channels Available Globally With Updated Features

WhatsApp launched Channels in 150 countries with updated features including an enhanced directory, editing, forwarding, and reactions. WhatsApp Channels are now available in over 150 countries. New features include an enhanced directory, emoji reactions, and editing capabilities for admins. WhatsApp also launched an official channel for direct communication about product updates. Source link

The Top Channels for Influencer Marketing in 2023 [New Data]

Finding the right influencer for a brand campaign can feel like dating. You want someone who shares your values, aligns with your goals, and will make a great impression on your friends and family — or followers, in your brand’s case. The same can be said if you’re an influencer looking for a brand that … Read more

When to Expand Into New Digital Marketing Channels

Listen NEW! Listen to article Sign in or sign up to access this audio feature! No worries … it’s FREE! Marketers are addicted to Google and Facebook: They spend more than half of their advertising budgets on Google and Facebook, regardless of vertical, and they will continue to do so through 2023, an Insider Intelligence … Read more

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