Mastering Content for Topical Authority and Citations

Mastering Content for Topical Authority and Citations

The search and AI ecosystem is full of promise, options, and new ways for literally every type of marketer to evolve and grow. Yes, there is lots of complexity, but there is also commonality: the need for marketers to focus on topical approaches to content creation, build their brand authority for AI citations, and become … Read more

AIO Pullback: Google Shows 2/3 Fewer AIOs And More Citations

Kevin Indig's Growth Memo for SEJ

It has become quiet around AI Overviews. One month after my initial traffic impact analysis, I updated my data for AIOs. The results are important for anyone who aims for organic traffic from Google as we’re seeing a shift in AIO structures. Shortly after Google just launched AI Overviews on May 14, I looked at 1,675 … Read more

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