Don’t Wing a Cold Email: Templates and Tactics to Get Noticed

Cold email

I clean my inbox like a five-star hotel. Multiple times a day, I sort through the messages and brutally decide which email deserves the honor of my click—and which will be sent immediately to the trash. There’s something satisfying about batch selecting and dumping a row of unread emails into oblivion. And a majority of … Read more

Feature Friday: Animated GIFs and Cold Emails – Litmus

Welcome to Feature Friday, a series where we get candid about emails that caught our attention recently, fresh from our own inboxes here at Litmus. This Friday, we’re highlighting two emails, one from our Favorite Email series and another from my own inbox. I picked Logan Sandrock Baird’s (Litmus’ Senior Community Evangelist) brain on first impressions, … Read more

Turn a Cold Lead To a Hot Lead with Paid Traffic

There are three primary temperatures of traffic. It’s important to think about each type as you build your digital marketing strategy. If you’ve heard Ryan Deiss talk about how dating and marketing are similar, you’ll get these right away. If not…keep reading! You’ll see how easy it is to turn cold leads into hot leads. … Read more

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