Google’s Lizzi Sassman answered a question in a Google SEO Office hours session about whether it’s okay to combine different structured data types. The answer illuminated an important point about how Google interprets structured data and whether it’s better to combine structured data or two separate them out. Combining multiple structured data is called nesting. … Read more
As a marketer facing economic uncertainty (and the resulting budget cuts), it’s more important than ever to evaluate your company’s digital strategy. So, how do you maximize results if you have fewer resources and funds to work with? How should you allocate your marketing budget to generate the highest return on investment (ROI) possible? On … Read more
Google’s Search Relations team discusses the potential issues that can arise from site moves in the latest episode of the Search Off The Record podcast. This topic comes up a lot, but it was examined from a different angle this time. Google Search Advocate John Mueller, Analyst Gary Illyes, and Senior Technical Writer Lizzi Sassman … Read more
