Avoiding Common Pitfalls in Data Migration with Proven Best Practices

Avoiding Common Pitfalls in Data Migration with Proven Best Practices

Data transfer is a crucial step for companies, involving moving information from one system to another. It is essential during system upgrades, software installations, or when implementing new tools.  While data transfer brings advantages in terms of improved efficiency and access to data, it can also present challenges if not handled correctly.  In this article, … Read more

Avoiding Common Pitfalls In Hiring Developers: Tips For Non-Tech Founders

Choosing developers for a startup is possibly as important as it is complicated, particularly for non-tech founders who have to venture onto unfamiliar ground. Nonetheless, picking the right developers doesn’t necessitate a degree in computer science; there are a few key strategies that can help any non-tech founder build a crack development team by just … Read more

Common Blogging Problems And How To Solve Them | A Comprehensive Guide

Blogging has become a common practice these days, and everyone is inclined to create quality blog posts. Blog writing has become a prevalent tool for reaching out to your target audience. However, like other digital marketing components, blogging has challenges and problems. Facing problems in your niche is common, but tackling them precisely is what … Read more

5 Common Email Marketing Mistakes to Watch Out For – Litmus

Did you know an email can display more than 300,000 different ways depending on the email client, device, and reading environment? In other words…there are 300,000 potential ways an email can break. And that’s before all of your stakeholders decide to poke and prod your code in different ways. With 60% of companies needing at … Read more

9 Common Business Coaching Questions to Ask Before Taking the Leap (and 1 Obvious One)

Whether you’re just starting out, trying to take your business to the next level, or in need of a sounding board for ideas as your business begins to grow, you’re going to want to consider a business coach. Don’t worry; business coaches differ significantly from your old high-school gym coach. No one’s going to yell … Read more

Google Search Central Creatively Clarifies Common Web Errors

A creative Google Search Central blog article may lift the mystery surrounding the impact of common web errors for website visitors. Google Analyst Gary Illyes illustrated – literally and figuratively – the reasons behind different types of web errors reported in Google Search Console (GSC). Where do HTTP errors come from, really? Let us our … Read more

Leadership Styles: The 11 Most Common & How to Find Your Style [Quiz]

Imagine the leaders that inspire you. Each is likely unique, with a different style they use to meet goals, motivate, and animate their teams. There are many different styles of leadership, and each can have a different impact on a company. In this post, we’ll cover the most common types of leadership, how they influence … Read more

Generative AI – Using Tools Effectively While Avoiding Common Traps [Podcast]

Strategies for Effective Implementation and Business Growth ChatGPT and other Large Language Models (LLMs) are seemingly everywhere, and it’s crucial to learn what’s possible with them while acknowledging their flaws. After all, do LLMs have their intelligence? Is ChatGPT ready for “prime time,” or is it merely a toy that can lead to fake and … Read more

7 Common Google Analytics 4 Configuration Mistakes To Avoid

If you had a chance to read previous guides we’ve published on Google Analytics 4 (GA4), you probably know that it is not a plug-and-play analytics tool like Universal Analytics was. There is a lot of information one needs to absorb in order to be able to set up GA4 properly, and time is ticking. … Read more

Common Digital Threats And How Businesses Can Protect Themselves

Businesses are always under siege when it comes to digital threats. The digital age has brought about much advancement that has made life faster and more convenient. However, with these advancements comes the threat of cyber attacks. The majority of these attacks can have disastrous consequences for businesses. It is crucial for companies to protect … Read more

9 Common Brand-Positioning Mistakes | MarketingProfs

Listen NEW! Listen to article Sign in or sign up to access this audio feature! No worries … it’s FREE! It’s easy to just go through the motions of a brand-positioning project and come out with an average, nondistinctive outcome everyone can feel good about. But why settle for less than great? I’ve had the … Read more

The Most Common Mistakes When Outsourcing Software Development And How To Avoid Them

Nowadays, customers expect companies to deliver top-quality results within aggressively short timeframes. Naturally, this puts immense pressure on any business, especially a startup. Startup resources are often limited, yet they are under even more pressure to innovate and deliver than an established business. Startup founders often need to build a team before they can begin … Read more

Help! My Email Is Broken: Common Errors + Fixes

What is a broken email? Marketers love email for its reliability, effectiveness, and maybe most importantly its high return on investment (ROI). But email support can change suddenly with email clients’ rendering engines make it tricky for email marketers to understand what’s going to work where. What may look fine in Apple Mail can become … Read more

Google Lets Businesses Set Auto Responses To Common Questions

Google is rolling out a new feature for Business Profiles that allows you to set up automated responses to frequently asked questions from customers. Using this feature, you can suggest questions for people to ask when messaging your business via your Google Business Profile. Similar to how a customer service chatbot works on business websites. … Read more

5 Common Reasons Finding English Hard To Learn

An article on Oxford Summer Course states that English is one of the hardest languages to learn according to linguists. However, learning English becomes easier when you have perfect surroundings for it. When people around you also speak English, it is much more supportive. But, it is a rare scene in some regions of Asia … Read more

6 Common Hreflang Tag Mistakes Sabotaging Your International SEO

Correct hreflang tags are critical to international SEO success if you run your business across multiple domains targeting different languages or regions. When hreflang tags are missing, or incorrectly used, you hurt your SEO. I first experienced this frustration many years ago when managing the SEO of a client’s eight Shopify stores. Without the correct … Read more

Avoid These 6 Common Google News Optimization Mistakes

Google News has been around for two decades. And now more than ever, the internet is many people’s primary news source. Gone are the days of buying a newspaper in your local shop to get the day’s news. Now, we have multiple news sources at our fingertips. With multiple perspectives on current affairs. There hasn’t … Read more

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