Nowadays, customers expect companies to deliver top-quality results within aggressively short timeframes. Naturally, this puts immense pressure on any business, especially a startup. Startup resources are often limited, yet they are under even more pressure to innovate and deliver than an established business. Startup founders often need to build a team before they can begin … Read more
What is a broken email? Marketers love email for its reliability, effectiveness, and maybe most importantly its high return on investment (ROI). But email support can change suddenly with email clients’ rendering engines make it tricky for email marketers to understand what’s going to work where. What may look fine in Apple Mail can become … Read more
Google is rolling out a new feature for Business Profiles that allows you to set up automated responses to frequently asked questions from customers. Using this feature, you can suggest questions for people to ask when messaging your business via your Google Business Profile. Similar to how a customer service chatbot works on business websites. … Read more
An article on Oxford Summer Course states that English is one of the hardest languages to learn according to linguists. However, learning English becomes easier when you have perfect surroundings for it. When people around you also speak English, it is much more supportive. But, it is a rare scene in some regions of Asia … Read more
Correct hreflang tags are critical to international SEO success if you run your business across multiple domains targeting different languages or regions. When hreflang tags are missing, or incorrectly used, you hurt your SEO. I first experienced this frustration many years ago when managing the SEO of a client’s eight Shopify stores. Without the correct … Read more
Google News has been around for two decades. And now more than ever, the internet is many people’s primary news source. Gone are the days of buying a newspaper in your local shop to get the day’s news. Now, we have multiple news sources at our fingertips. With multiple perspectives on current affairs. There hasn’t … Read more
Wish you could see exactly how website changes will impact your rankings in search before they go live? Hoping that your leadership will understand the importance of your proposed SEO strategy? When it comes to implementing a successful search engine marketing strategy, there are a lot of obstacles that SEO professionals must overcome. These challenges … Read more
There are all kinds of conflicting statistics and opinions for why businesses fail. The headline of one report might proclaim that “90% of businesses fail in the first 3 years,” while another asserts that by following their tips, “You can enjoy a 90% chance of success.” It’s difficult to accurately aggregate the numbers and find … Read more
Robots.txt is a useful and relatively powerful tool to instruct search engine crawlers on how you want them to crawl your website. It is not all-powerful (in Google’s own words, “it is not a mechanism for keeping a web page out of Google”) but it can help to prevent your site or server from being … Read more
