Over the past year, we’ve seen a major shift when it comes to the importance of building social communities. And, as of 2024, 86% of social media marketers say building an active online community is crucial to a successful social strategy. Active social communities can establish your brand as an industry expert and provide additional value … Read more
Listen NEW! Listen to article Sign in or sign up to access this audio feature! No worries … it’s FREE! Imagine starting a restaurant in a busy downtown. You lease a nice spot, renovate the space, develop a menu with style, and—before long—your spot is buzzing. There’s a wait for tables every night, and everyone … Read more
Listen NEW! Listen to article Sign in or sign up to access this audio feature! No worries … it’s FREE! Do you love your neighbors, your customers, your partners, your employees, and your vendors? If you are building out a digital community, you’d better. There may be no situation in modern business that requires such … Read more
What began as a planned two-day event for popular Reddit communities to protest planned changes that will put an end to popular Reddit apps has turned into an indefinite standoff between Reddit moderators and executives. Hundreds of subreddits maintained private status beyond the end of the Reddit boycott and planned to do so indefinitely. A … Read more
Why are communities the future of marketing? Mark Schaefer, author of Belonging to the Brand: Why Community Is the Last Great marketing strategy, has a lot of ways to answer that question, and he goes into many of them. He makes the case that communities and customer enthusiasm last in a way that marketing campaigns … Read more
Taking customer feedback on social media can be brutal. It’s like standing on a stage getting hit by flying vegetables. A possible alternative is to build an online community, which comes with added benefits for both your brand and your customers. Read the full article at MarketingProfs
