Several years ago, companies taking a stand on socially and politically charged issues was par for the course. In the wake of the COVID-19 pandemic, social reckonings and natural disasters, consumers demanded brands take action. In a flash, brands went from “staying out of it” to being at the center of social media activism. Companies … Read more
![How B2C Companies Leverage AI Marketing [Examples & Tips]](https://nicheplrnewsletter.com/news/wp-content/uploads/2024/12/ai-for-b2c-marketing-1-20241201-5752986.webp.webp "How B2C Companies Leverage AI Marketing [Examples & Tips]")
Want to know what‘s really working in AI marketing right now? I’ve been tracking the real impact of AI across different B2C companies, and the results have blown me away. Competera’s real-time pricing helps retailers recover an average of 6% in gross profit. Jasper AI, on the other hand, cut content creation time by 40% … Read more
This summer — as countries reopened — people who’d been stuck inside were finally breathing a cautious sigh of relief. At the same time, some company leaders were doing the opposite. Why? In past years, entire industries saw summer slumps — or seasonal dips in sales or web traffic. This year, business leaders expected sharper … Read more
In the competitive landscape of the HVAC industry, mastering digital marketing is essential for companies seeking to stand out, attract customers, and grow their businesses. With the increasing reliance on the internet to find service providers, HVAC companies must leverage digital marketing tactics tailored specifically to their industry to enhance online visibility effectively. In this … Read more
White-label SEO has gained popularity as more and more businesses realize the significance of establishing an online presence. Essentially, white-label SEO involves contracting out SEO services to a third-party provider who then delivers those services under the client’s branding. This enables businesses to offer SEO services to their customers without the need to invest in … Read more
Listen NEW! Listen to article Sign in or sign up to access this audio feature! No worries … it’s FREE! Many biotech companies approach marketing as if it were some Field of Dreams-style fantasy world where their science alone would make all their dreams come true. Unfortunately, the biotech industry, like most, is super-competitive, requiring … Read more
Success in the media space is a moving target. While prior media conglomerates focused heavily on amassing large audiences and monetizing through advertising, emerging media brands are finding success by creating their own lifestyle brands to generate growth and engagement. Media Companies That Are Spinning Success Reese Witherspoon’s Hello Sunshine is rewriting the playbook for … Read more
More and more companies are discovering the benefits of a well-run PPC program. PPC can be so much more than just a lead generation tool. With many different campaign types available in Google and Microsoft Ads, a sophisticated PPC program can support potential buyers in every part of their journey. However, competitive keywords in certain … Read more
With the economic downturn and the possibility of a recession looming, the need to secure new business is becoming increasingly essential. Remembering these points when entering the boardroom could be the factor that separates you from other prospective vendors. Here’s what you need to remember when pitching enterprise companies. 1. Know The Opportunity In the … Read more
![Generative AI and Customer-Centricity: How Three Companies Use Generative AI to Connect with Their Customers [And How You Can, Too]](https://nicheplrnewsletter.com/news/wp-content/uploads/2023/07/glimpse-AI-blog-post.pngkeepProtocol.png "Generative AI and Customer-Centricity: How Three Companies Use Generative AI")
The dominant story of 2023 for salespeople, marketers, and content creators has been the rise of generative AI. ChatGPT, the application based on OpenAI’s Large Language Model (LLM), now has the fastest adoption rate in history, reaching 100 million daily active users within two months of launch. Yet most sales reps and marketers still use … Read more
In today’s digital era, law companies need to have an online presence to reach potential clients and stay ahead of the competition. A well-crafted SEO strategy can play a crucial role in improving your law firm’s visibility and attracting more clients. In this blog post, we will walk you through the essential steps to create … Read more
Finding that perfect new employee to add to your staff can be tough. But after all that work you put into recruiting and closing the deal, it’s what comes next that can really make or break your growing team. When that new employee shows up for their first day, they begin the process of getting … Read more
Imagine having a bunch of puzzle pieces scattered in different places — that’s not very helpful. If you put them together, they tell a more cohesive story. Customer Data Platforms (CDPs) serve the same purpose — they gather customer data from different sources and store that data in a central place. Because this data helps … Read more
There have been two massive shifts that have impacted the crude oil and natural gas industry. The rising demand for clean energy supply. The transition to an entirely digital world. Interestingly, it is the second point that is helping to accelerate the first. Thanks to new tools, such as AI and customer relationship management (CRM) … Read more
In addition to effective financial capital management, corporates should adopt measures that make them transparent in their governance and accountability. This is what ESG brings to the table. ESG incorporates Environmental, Social, and Governance factors influencing a company’s value generation. This concept incorporates non-financial elements into the business strategy. Company performance in one ESG area … Read more
If you have been injured in an accident that was caused by someone’s negligence, getting compensation will involve dealing with the insurance companies. This can be difficult, as insurance companies have a reputation for twisting cases that could cost them money. Mega corporations, like insurance companies, often are rich enough to pay their lawyers to … Read more
So, you’ve likely figured out that remote work is here to stay, which means a whole set of different considerations when getting set up. In the first part of this series on how to build a remote SEO team, we looked into the structure of successful remote teams. Now, let’s explore the legal considerations and … Read more
Have a case study assignment on your table from the one side and a lack of time and resources for making it done, from the other side? That is a natural thing taking into account the number of tasks students get daily and the fact that some of them may be simply useless. Students need … Read more
