Company

Social media security best practices to keep your company and customer data safe

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Social media security best practices to keep your company and customer data safe

From social engineering to profile hijacking, social media accounts face many potential attack vectors. Social media security isn’t something companies can take lightly, especially in regulated industries like healthcare and finance. A brand’s online presence—including that of its senior leadership—is deeply connected to its reputation. A breach can damage customers’ confidence and put company information … Read more

10 Creative Company Profile Examples to Inspire You [+ 12 Templates]

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10 Creative Company Profile Examples to Inspire You [+ 12 Templates]

As a content creator, I know brand identity is everything. My audience wants to know what makes me different, why I create content, why they should trust the information I put out, and why I might promote a product or service. The same is true for companies. In addition to the information above, people who … Read more

How a Bottom-Up Budget Can Transform Your Company From Bottom to Top

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How a Bottom-Up Budget Can Transform Your Company From Bottom to Top

The first time I managed a marketing budget, I was handed a dollar figure and asked to accomplish X, Y, and Z with it. The following year, I was asked to do more with a slightly smaller budget. Sound familiar? While this top-down approach is common, it isn’t the only way to budget. The opposite … Read more

26 Company Swag Ideas Employees Will Actually Like

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26 Company Swag Ideas Employees Will Actually Like

Research shows that company swag can be a highly effective tool for boosting engagement. In fact, in one recent study, 61% of survey respondents agreed that promotional products help build brand awareness, and 58% reported that they loved getting swag. That being said, through my experience as the head of marketing at two different tech … Read more

LinkedIn SEO: 7 tips to optimize your company page

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LinkedIn SEO: 7 tips to optimize your company page

Brands love using LinkedIn for business. It’s one of the best platforms for expanding your professional network, connecting with customers and hiring top talent. But with over 67 million companies listed on LinkedIn, it’s more competitive than ever for businesses to stand out on the platform. The fix? A solid LinkedIn SEO strategy. Social search … Read more

Female Founder Of A Billion-Dollar Company: 10 Signs You’re An Entrepreneur

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Promotional banner featuring Anne Boden, a woman with dark hair in a navy blazer, titled "Female Founder of a Billion-Dollar Company" with text "10 Signs You're an Entrepreneur".

I know what it is like to be a reluctant entrepreneur. Back in 2014, when I first started thinking about Starling Bank, if anyone had told me, “Ah, so you are going to be an entrepreneur,” I’d have said, “Absolutely not.” I was similarly reluctant to use the word “founder.” Growing up, I always believed … Read more

The ‘March Madness' Effect on Company Culture — Win or Bust?

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The ‘March Madness' Effect on Company Culture — Win or Bust?

Welcome to HubSpot Perspectives, a series where HubSpotters weigh in on the latest conversations in business and marketing. OK, admit it. Have you watched a March Madness game during work hours? I may or may not have had a game on in the background working from home. And I’m not alone. According to a recent … Read more

10 Ideas for Your Instagram as a B2B Company

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10 Ideas for Your Instagram as a B2B Company

When you think of “brands on Instagram,” you might picture fun, direct-to-consumer companies that make workout clothes or tinned fish. Many B2B companies forgo Instagram because it relies so heavily on visuals and “personality,” which is difficult to achieve when marketing payroll or restaurant software.  So, it’s true that your restaurant management tool requires a … Read more

Cody Ko and Noel Miller Turned Comedy Into a Company

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Cody ko and noel miller foundr feature

Foundr Magazine publishes in-depth interviews with the world’s greatest entrepreneurs. Our articles highlight key takeaways from each month’s issue. We talked with Cody Ko and Noel Miller about evolving from content creators to business owners. To read more, download the magazine. ————— At 3am on a weeknight, Cody Ko and Noel Miller found themselves sitting … Read more

How My E-commerce Company Has Used Personalization to Build an Email Marketing Channel With a 55 Percent Open Rate

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How My E-commerce Company Has Used Personalization to Build an Email Marketing Channel With a 55 Percent Open Rate

From the moment I started my company, Motif Skincare, I knew I was entering a crowded market with high customer acquisition costs. It would be challenging to compete with influencers and larger brands when it comes to fueling new customer discovery. As such, the primary goal was to create products that truly made a difference … Read more

How SEO Company Boost Online Visibility And Drive Traffic?

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How SEO Company Boost Online Visibility And Drive Traffic?

Businesses must have a strong internet presence to succeed. Search Engine Optimization is a crucial tactic businesses use to increase their exposure and attract more customers (SEO). SEO is essential When establishing a company’s online persona and attracting natural visitors to its website. In this in-depth tutorial, we will explore the nuances of how SEO … Read more

Why Your Company Needs Node.js Developers?

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Node.js Developers

Node.js is being used by many enterprises to migrate or build new applications. Technology hype has increased the quantity of Node.js engineers for hiring in recent years. Thus, you can simply discover a Node.js developer to migrate or build your project. Many developers are freelancers from across the globe. Working with Node.js engineers has many … Read more

The HubSpot Culture Code: Creating a Company We Love

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The HubSpot Culture Code: Creating a Company We Love

Several years ago, we published a public beta of the HubSpot Culture Code slide deck. This deck started out as an internal document, and as a company who values transparency, we decided to share it with the world. Like HubSpot, the Culture Code is a perpetual “work in progress,” so we’ll update it periodically. To … Read more

10 Creative Company Profile Examples to Inspire You [Templates]

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10 Creative Company Profile Examples to Inspire You [Templates]

As a content creator, I know brand identity is everything. My audience wants to know what makes me different, why I create content, why they should trust the information I put out, and why I might promote a product or service. The same is true for companies. In addition to the information above, people who … Read more

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