YouTube competitor analysis is essential to your video content strategy this year. Take it from me — I lead HubSpot’s YouTube growth strategy, overseeing content strategy, trend monitoring, performance reporting, and competitor analysis. As of 2024, YouTube is the biggest video-sharing platform and the second-biggest social media in the world, with over 2.70 billion users. … Read more
Last week, I was looking for a new yoga mat on Amazon. Being someone who plays it safe, I usually go for Amazon Basics. So, I found a lovely blue mat for about 20 dollars and added it to my cart. I almost entered my card details when I spotted a beautiful purple mat with … Read more
In the competitive realm of digital advertising, understanding your PPC competitors is crucial. If your ads aren‘t performing at their best, it’s likely because you’re not fully tuned into what others in the space are doing. Competitors might be employing tactics you haven’t considered or even mirroring your brand to divert your audience. A thorough … Read more
Step 1. Gather Information About Your Own Website. Before you start analyzing others, let’s make sure you have enough info about yourself and your own site. You are going to need it to compare against your competitors. Here’s what you will need to use: Your ranking keywords (both the ones you are using and are … Read more
Are you wondering why competitor analysis is important? Like sports teams study their opponents to find weaknesses, businesses can examine their competition to improve their SEO strategy. By closely looking into your competitors, you learn what works and what doesn’t. Let’s get into it. Table of Contents What is a competitor analysis? Competitor Analysis Template … Read more
![How to Run a Competitor Analysis [Free Guide]](https://nicheplrnewsletter.com/news/wp-content/uploads/2023/05/how-to-do-a-competitor-analysis_122022.jpegkeepProtocol.jpeg "How to Run a Competitor Analysis [Free Guide]")
Many marketers don’t take advantage of competitor audits, so we have to ask: When was the last time you performed a competitor analysis for your brand? If it’s been a while or you aren’t sure how to do a competitor analysis, we can help you through the process. Too often, a competitor analysis … Read more
![Competitor Backlink Analysis With Python [Complete Script]](https://nicheplrnewsletter.com/news/wp-content/uploads/2022/06/python-competitor-backlinks-628bb7e9cf5ac-sej.png "Competitor Backlink Analysis With Python [Complete Script]")
In my last article, we analyzed our backlinks using data from Ahrefs. This time around, we’re including the competitor backlinks in our analysis using the same Ahrefs data source for comparison. Like last time, we defined the value of a site’s backlinks for SEO as a product of quality and quantity. Quality is domain authority … Read more
Analyzing and monitoring your competition is fundamental to any business success. So what should a good competitive report include and how to take it from research to an action? Why Does My Business Need a Competitive Report? There are many reasons why a business may need a competitive report, and all of these are valid: … Read more
