Google’s John Mueller answered a question on Bluesky about whether structured data helps with SEO, which may change how some people think about it. Schema.org Structured Data When SEOs talk about structured data they’re talking about Schema.org structured data. There are many kinds of structured data but for SEO purposes only Schema.org structured data matters. … Read more
OpenAI CEO Sam Altman recently said the company plans to release an open source model more capable than any currently available. While he acknowledged the likelihood of it being used in ways some may not approve of, he emphasized that highly capable open systems have an important role to play. He described the shift as … Read more
Google leaders shared new insights on AI in search and the future of SEO during this week’s Google Search Central Live conference in Madrid. This report is based on the thorough coverage by Aleyda Solis, who attended the event and noted the main points. The event featured talks from Google’s Search Relations team, including John … Read more
Google has announced plans to bring Discover to desktop search. This move could change how publishers get traffic from Google. The news came from the Search Central Live event in Madrid and was first shared by SEO expert Gianluca Fiorelli on X. More about Perspective.Also interesting Discover expanding to desktop and even more personalization on … Read more
Google’s John Mueller offered an overview of EEAT (Experience, Expertise, Authoritativeness, and Trustworthiness) at the Search Central Live NYC event and affirmed why it matters for some sites and why it’s not something SEOs can add to a website. EEAT’s Relation To Quality Raters And YMYL Websites John Mueller started this part of his discussion … Read more
Google confirmed an outage in business profile reviews that has resulted in missing reviews for many local business profiles and is working toward fixing the problem. Google Business Profile Google Business Profiles are a way for local businesses to add their business to Google and have it show up in local search and Google Maps. … Read more
Google’s John Mueller shared Jeffrey Zeldman’s Bluesky post reminding publishers and SEOs of proper alt text usage, including a link to the W3C decision tree for guidance. The most important takeaway is that the decision process for alt text is not primarily an SEO decision. The W3C (World Wide Web Consortium) is an international standards … Read more
Google confirms widespread search indexing delays affecting a “small number” of websites. Google Search is experiencing indexing delays. The company says only a small number of sites are affected and is investigating the root cause. Google will provide an update on the situation soon. Source link
Google’s John Mueller answered a Reddit question about how to lower a website’s spam score. His answer reflected an important insight about third-party spam scores and their relation to how Google ranks websites. What’s A Spam Score? A spam score is the opinion of a third-party tool that reviews data like inbound links and on … Read more
In a recent LinkedIn exchange, Google’s Senior Search Analyst John Mueller confirmed that core algorithm updates impact the search engine’s AI-powered overviews. This info gives us a clearer picture of how AI is being woven into Google’s search results. Responding to a question on LinkedIn, Mueller stated: “These are a part of search, and core … Read more
Researchers analyzed SearchGPT’s responses to queries and identified how it may impact publishers, B2B websites, and e-commerce, discovering key differences between SearchGPT, AI Overviews, and Perplexity. What is SearchGPT? SearchGPT is a prototype natural language search engine created by OpenAI that combines a generative AI model with the most current web data to provide contextually … Read more
Google’s Gary Illyes and Lizzi Sassman discussed three factors that trigger increased Googlebot crawling. While they downplayed the need for constant crawling, they acknowledged there a ways to encourage Googlebot to revisit a website. 1. Impact of High-Quality Content on Crawling Frequency One of the things they talked about was the quality of a website. … Read more
Google’s Gary Illyes confirmed a common observation that robots.txt has limited control over unauthorized access by crawlers. Gary then offered an overview of access controls that all SEOs and website owners should know. Common Argument About Robots.txt Seems like any time the topic of Robots.txt comes up there’s always that one person who has to … Read more
Google’s Gary Illyes answered a question about a ranking preference given to sites that use country level domain names and explained how that compares to non-country domain names. The question occurred in the SEO Office Hours podcast. ccTLD Aka Country Code Domain Names Domain names that are specific to countries are called ccTLDs (Country Code … Read more
New research by enterprise search marketing company BrightEdge reveals dramatic changes to sites surfaced through Google’s AI Overviews search feature and though it maintains search market share, the data shows that AI search engine Perplexity is gaining ground at a remarkable pace. Rapid & Dramatic Changes In AIO Triggers The words that trigger AI Overviews … Read more
Google’s Search Liaison, Danny Sullivan, has confirmed that the search engine hasn’t launched algorithmic actions targeting site reputation abuse. This clarification addresses speculation within the SEO community that recent traffic drops are related to Google’s previously announced policy update. Sullivan Says No Update Rolled Out Lily Ray, an SEO professional, shared a screenshot on Twitter … Read more
Google’s SearchLiaison confirmed that Google’s site reputation abuse update started on Monday May 6th. Many sites from across the web took down webpages that could be perceived as hosting third-party content for the purpose of ranking in search engines. Site Reputation Abuse An old strategy that’s made a recent comeback is one in which a … Read more
Google’s Gary Illyes confirmed at a recent search marketing conference that Google needs very few links, adding to the growing body of evidence that publishers need to focus on other factors. Gary tweeted confirmation that he indeed say those words. Background Of Links For Ranking Links were discovered in the late 1990’s to be a … Read more
