Generative AI and Customer-Centricity: How Three Companies Use Generative AI to Connect with Their Customers [And How You Can, Too]

Generative AI and Customer-Centricity: How Three Companies Use Generative AI to Connect with Their Customers [And How You Can, Too]

The dominant story of 2023 for salespeople, marketers, and content creators has been the rise of generative AI. ChatGPT, the application based on OpenAI’s Large Language Model (LLM), now has the fastest adoption rate in history, reaching 100 million daily active users within two months of launch. Yet most sales reps and marketers still use … Read more

How To Connect Paid & Organic Search To Fuel Business Growth

How To Connect Paid & Organic Search To Fuel Business Growth

With budget cuts becoming more common, you’re expected to do more with less. So, if you’re looking to maximize campaign results without increasing your marketing spend, it’s time to innovate your company’s digital strategy. The key to generating the highest ROI possible is to drive synergy between your paid strategies and organic search strategies. Understanding … Read more

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