How 7 brands use customer marketing content strategies to deepen audience connection

How 7 brands use customer marketing content strategies to deepen audience connection

In marketing, brand awareness is a significant focus—in fact, it’s likely one of your main goals. But it’s all too easy to get so wrapped up in reaching and acquiring new customers that your current customer base gets left in the dust. This is where customer marketing comes in. Customer marketing is one of the … Read more

Why Customer Connection Matters

Why Customer Connection Matters

At INBOUND 2023, HubSpot CEO Yamini Rangan introduced changes to the customer journey driven by the recent surge of AI technology. Where people spend their time, how they buy, how they share information, and how they expect to receive customer service is all changing. What’s not changing, however, is the importance of connection. The advent … Read more

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