Connects

Google Connects Imported User Data To GA4 Audiences

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Google Analytics 4 logo displayed on mobile phone screen

Google has streamlined the process for using imported user data to build audiences in Google Analytics 4 (GA4). This eliminates the need for users to visit a website or app before joining designated audiences. Google’s official announcement states: “We’ve made it easier to use imported user data with audiences. Now, data you upload, joined via … Read more

What Is Quality Data And How It Connects Search, Content, And AI Success

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What Is Quality Data And How It Connects Search, Content, And AI Success

Data is the lifeblood of search. The remarkable evolution of AI and the introduction of generative AI has been built on data foundations. However, the success of any innovation, product, or technological advancement boils down to the quality of that data. Utilizing the correct data is essential when connecting generative AI, search, and content marketing. … Read more

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