Listen NEW! Listen to article Sign in or sign up to access this audio feature! No worries … it’s FREE! B2B marketers face growing pressure to deliver results at every stage of the buyer’s journey. The convergence of advertising technology (adtech) and marketing technology (martech) is key to moving prospects from awareness to revenue. AI … Read more
Google has streamlined the process for using imported user data to build audiences in Google Analytics 4 (GA4). This eliminates the need for users to visit a website or app before joining designated audiences. Google’s official announcement states: “We’ve made it easier to use imported user data with audiences. Now, data you upload, joined via … Read more
Data is the lifeblood of search. The remarkable evolution of AI and the introduction of generative AI has been built on data foundations. However, the success of any innovation, product, or technological advancement boils down to the quality of that data. Utilizing the correct data is essential when connecting generative AI, search, and content marketing. … Read more
