Search marketing is a unique aspect of digital marketing in that it requires multiple skills and “hats” to wear if you want to have a person or team manage it from end to end. SEO, especially, requires more disciplines than just those with SEO titles. Even paid search requires more than just managing ads in … Read more
Which is better for business: SEO or PPC? Which one should you put your resources into? Truth be told, the answer isn’t one or the other. You need both to succeed! While both channels focus on increasing traffic and sales, there are key differences between the two. If you’re not sure where to start, this … Read more
We recently published a post about the top video editing tools for beginners. This article focuses on a smaller number of what are, in my opinion, the best video editing tools, irrespective of experience. I’m looking at the tools that provide the most power, customizability, and features. Ease of use is a consideration but not … Read more
You’ve heard this a million times by now: artificial intelligence is changing the marketing world and how brands advertise to consumers — and the trend isn’t stopping anytime soon. In fact, the global market revenue of AI in marketing will likely grow from $27.4 billion in 2023 to $107.4 billion in 2028. But is AI … Read more
Marketers commonly use social media to increase brand awareness, generate leads, and improve traffic. If you’re tasked with starting a social media strategy for your company, you might be wondering which type of platforms you should be on. Your platform choice will likely change based on your audience. The list of social media platforms is … Read more
![How Jasper.ai Writing Assistant Works [+ Its Pros and Cons]](https://nicheplrnewsletter.com/news/wp-content/uploads/2023/04/jasper-ai.writing.jpgkeepProtocol.jpeg "How Jasper.ai Writing Assistant Works [+ Its Pros and Cons]")
If you’re keeping up with conversations about generative AI, you’ve likely heard of Jasper.ai. In this post, I’ll cover its top features, show how it works, and explain the pros and cons of using this software. What is Jasper.ai? Jasper.ai Features How Jasper.ai Works What are the pros and cons of Jasper.ai? How much does … Read more
Rendering is crucial to your website’s operations, enabling Google to retrieve your webpages, decipher the code, and understand its content and structure. The rendering process then converts this code into a webpage with which users can interact. Every webpage should be designed with the end person in mind, so choosing the most effective type of … Read more
The race to create quality, insightful content is only becoming more difficult for marketers. It’s already a challenge to secure a high-ranking article on Google — and it’s even harder when your business is newer or lacks authority on the search engine. In 2023, many businesses are looking to leverage more tools to increase content … Read more
Innovation accounting is a method that tries to measure and manage the unpredictable process of innovation. It gives organizations a way to figure out how much their innovation efforts are worth and how well they are working. In the ever-evolving business landscape, staying competitive often requires embracing innovation as a core part of an organization’s … Read more
Are you into 3d modeling or 3d sculpting? Whether it is a hobby, or a career choice blooming in the form of a hobby, Blender is a great first tool to get started with 3 models and art. It is a completely free and open-source 3d modeling tool with an array of great features that … Read more
All of us have that bug of photography installed inside our heads. When one among the 56 selfies we take pops out, we look for ways to make it pop out even more. That is when Photeeq comes in. This editing tool makes your photos look prettier, and helps them pop out and look more … Read more
Ah social media. As the old saying goes, “can’t live with it, can’t live without it.” As social media platforms have changed over the years (RIP, Vine), so too have the pros and cons of social media. Not so long ago, brands and executives were still wondering whether they should be on social media at … Read more
Google updated its structured data documentation for Editorial Product Review webpages. There is now a new Pros and Cons structured data that makes sites eligible for an enhancement in search. This change to Google’s structured data for product reviews can significantly impact product review websites. Only editorial product review sites can have an enhanced listing … Read more
With the rise of serial entrepreneurs and remote working professionals, co-working spaces are the flavor of the season. There is no doubt that the Coronavirus Pandemic and the subsequent ‘Great Resignation’ movement showcased that it would be difficult for big and small companies to get their employees back into a formal office setup. Every major … Read more
Enlisting the services of an SEO reseller company can bring a number of benefits to your business. You could drive website traffic, boost product or service sales, and reach an audience that’s farther and wider than you ever expected, all while saving precious time and money for your business. But hey, nothing’s perfect, and everything … Read more
