![The Top 3 Reasons Consumers Read Blogs & How to Attract Them in 2024 [New Data]](https://nicheplrnewsletter.com/news/wp-content/uploads/2024/01/202_Reasons-Consumers-Read-Blogs.pngkeepProtocol.png "The Top 3 Reasons Consumers Read Blogs & How to")
Including blogging as a part of your marketing strategy could bring you more customers. According to our State of Marketing report, blogs are among the top three marketing channels that deliver the highest ROI. But knowing that blogging can boost your credibility, SEO, leads, and revenue is not enough. Uncovering why people read blogs is … Read more
![The Top Channels Consumers Use to Learn About Products [New Data]](https://nicheplrnewsletter.com/news/wp-content/uploads/2023/10/finding-products-on-social-media.pngkeepProtocol.png "The Top Channels Consumers Use to Learn About Products [New")
Imagine you’re scrolling through Instagram and see an ad for a product you might be interested in. Your first thought might be that ad targeting is too advanced, but you still might be curious about the product. Where do you look next? Their Instagram page, website, or searching for online reviews? These are the questions … Read more
![Twitter is Dead (Kind of): Where X Stands With Consumers [New Data]](https://nicheplrnewsletter.com/news/wp-content/uploads/2023/10/Untitled-design-32-1.jpgkeepProtocol.jpeg "Twitter is Dead (Kind of): Where X Stands With Consumers")
Twitter is dead, and from its ashes rises X. Okay, that might be a little dramatic, but it‘s not wrong. Twitter officially rebranded following Elon Musk’s acquisition and is now known as X. So, what could this mean for the platform going forward? Are users still sticking to the newly named social media site, or … Read more
![Do People Still Read Blogs in 2023? We Asked Consumers [New Data]](https://nicheplrnewsletter.com/news/wp-content/uploads/2023/10/Untitled-design-35.jpgkeepProtocol.jpeg "Do People Still Read Blogs in 2023? We Asked Consumers")
According to our 2023 State of Marketing report, blogs are among the top marketing channels that offer the highest ROI. Despite numbers showing how blogs can benefit business, some marketers and business owners wonder, “Do people still read blogs?” To determine where blog readership might stand today, I surveyed 325 people about how often they … Read more
![6 Ways to Earn Trust From Consumers Who Share Data With Your Brand [Data]](https://nicheplrnewsletter.com/news/wp-content/uploads/2023/05/person-shares-data-with-brand.pngkeepProtocol.png "6 Ways to Earn Trust From Consumers Who Share Data")
In 2023, having the right data can make or break your brand. But, for good reason, consumer data is harder than ever to get. As data privacy regulations continue to tighten and third-party data channels are phased out, just 29% of consumers say they trust brands with their data. While businesses should want the data of … Read more
![Why Consumers Still Hesitate to Shop on Social Media Platforms [New Data]](https://nicheplrnewsletter.com/news/wp-content/uploads/2023/05/why-people-are-buying-products-from-social-media.jpgkeepProtocol.jpeg "Why Consumers Still Hesitate to Shop on Social Media Platforms")
If you’ve been on social media lately, you know shopping has taken center stage on most platforms. But, social commerce a controversial topic — some people love it, others are exhausted by product placements everywhere. And, in our latest research, we discovered that people don’t trust the social media apps they use daily to handle … Read more
![Consumers Spend 3+ Hours on Social Media Daily: What They're Doing on Each Platform [Data]](https://nicheplrnewsletter.com/news/wp-content/uploads/2023/05/what-consumers-do-on-social-media.pngkeepProtocol.png "Consumers Spend 3+ Hours on Social Media Daily: What They're")
Have you ever been hypnotized by social media? According to our recent Consumer Trends survey, users of it spend an average of three hours a day there. It’s easy to fall into a social media trap, filled with endless distraction. One minute you’re checking a DM and the next thing you know you’ve spent … Read more
![The State of Consumer Trends [How Data from 600+ Consumers Shifted Since 2022]](https://nicheplrnewsletter.com/news/wp-content/uploads/2023/03/consumer-trends-2023-1.pngkeepProtocol.png "The State of Consumer Trends [How Data from 600+ Consumers")
As the world constantly changes, it can be hard to stay up to date with ever evolving consumer behaviors, preferences, and trends. But, as marketers, knowing your buyer persona — and what motivates them — is absolutely vital. To help both marketers and business professionals alike, we conducted a bi-annual survey of 600+ U.S. adults … Read more
The popularity of OTT advertising platforms and devices has soared to new heights in recent years. The masses are gradually shifting away from conventional cable TV toward video streaming services piped directly into living rooms and bedrooms by way of the internet. Here Are 10 Prime OTT Devices That Consumers Can’t Stop Using: Let’s take a … Read more
