Content marketing isn’t all viral Squatty Potty YouTube videos and irreverent Wendy’s Twitter accounts. While those are great content marketing examples, they don’t capture the small wins that fuel the majority of content marketing programs. Content marketing also includes search engine optimization (SEO) tactics, blogging, how-to videos, whitepapers, guides, email campaigns, and public relations. It’s … Read more
Creating compelling, relevant and consistent content is a highly effective way to attract and retain your audience’s attention, gain their trust, and, ultimately, to convert them to customers. To achieve this goal, it’s important to focus on three prongs: business goals, personas, and your sales funnel.
How to juice social networks, become an authority in your niche, and grow your tribe with content marketing
A few creative ways to keep an eye on the competition’s content marketing strategy. Image credit: Robert Daly | Getty Images November 26, 2019 5 min read Opinions expressed by Entrepreneur contributors are their own. Monitoring the competition’s content marketing efforts is an essential step for brands developing their own content marketing strategy. Finding out…