How Helpful Was the Helpful Content Update?

How Helpful Was the Helpful Content Update?

On August 25, Google started rolling out the Helpful Content Update, an ongoing effort to reward sites with “people-first” (i.e. not written specifically for SEO) content. MozCast measured rankings flux peaking at 92°F on August 26, which sounds relatively high, but this is what the two weeks on either side of the update looked like: … Read more

Why Email Content Automation is Good for Business

Litmus

This piece originally appeared in Customer Think The email marketing tide has turned. B2B and B2C customers don’t just think personalized content would be nice — they expect it. Key takeaways from McKinsey & Company’s Next in Personalization 2021 Report show that personalization remains a critical ingredient in brand marketing. In fact, 71% of consumers expect personalized … Read more

Community Building for Retention, Awareness, Loyalty, Content, & Member Advocacy

A little birdy told me you want to know what this “Community” stuff is you keep hearing about. I promise it’s not scary, at least not as frightening as Data Tracking and Analytics.  Ahh, Numbers! No need to worry, you’re safe here, and the data can’t get you. At least, not in this particular post.  … Read more

Level Up Your Content Strategy – 5 Steps to SEO Success [Webinar]

Level Up Your Content Strategy – 5 Steps to SEO Success [Webinar]

What does it take to scale and run a successful enterprise SEO campaign? A crucial component of effective SEO is understanding the intent behind a search term. Your content strategy must be focused on your customers for this to work. This is the key to getting new prospects and distinguishing your brand in a cluttered … Read more

Avoid Duplicate Content In Business Profile Posts

Avoid Duplicate Content In Business Profile Posts

Duplicate content in posts published by Google Business Profiles is now considered spam, according to an updated document on content policies. Google added a line to its Business Profile posts content policy under the section cautioning users to avoid spam. Among the list of content users should avoid posting on their Business Profile, Google added … Read more

Hiring the Perfect Content Writer with Julia McCoy [VIDEO]

Finding a good writer for your content is so important, not everyone’s styles will match your brand voice, not everyone has the same skill set, not everyone is what you’re looking for! 1. Make sure you’re searching on platforms with a wide reach. 2. Ditch interviews! Give them a project from your editorial calendar, and … Read more

2-Hour-Per-Month Content Marketing Framework – DigitalMarketer

A simple, 2-hour-per-month content marketing framework for the content beginner.  Content marketing is vital in developing your audience’s “know, like and trust” factor. It can overcome objections before they happen, increase the perceived value of your offers, and increase customer lifetime. This simple framework will teach you how to create compelling content and repurpose it … Read more

26 Best Social Media Apps to Help You Create Epic Social Media Content

24 Best Social Media Apps to Help You Create Epic Social Media Content

Knowing you have to create new content for multiple social media channels every day can feel a little daunting, especially when you consider the range of disciplines needed to be successful. Nowadays, every marketer and business owner has to be part designer, photographer, videographer, copywriter, and editor, among other jobs. Thankfully, there are now a … Read more

Is Your Content The Right Fit For Your Audience? Learn About Context Marketing And How to Apply it

Successful businesses know ‌their consumers are constantly evolving. The modern consumer is selective when they consume media. They don’t appreciate top-down marketing strategies anymore. Rather, they want businesses to cater their content according to their needs and not the other way round. Context marketing is an excellent solution for any brand that wants to up … Read more

Want to Build a Content Marketing Career Path? Here’s What to Do

What Does a Content Marketing Career Path Look Like? Are you looking to pursue a content marketing career path? You’re in a good place. Content marketing is blowing up, set to be worth $600 billion in 2024 (Technavio research). What’s more, 89% of companies that hire content marketers plan to either continue or increase their … Read more

Creating Content That Satisfies Search Intent & Meets Customer Needs

Creating Content That Satisfies Search Intent & Meets Customer Needs

When thinking about optimizing content, your top priority should be search intent. Think about how many times you have typed something into Google that was practically gibberish, and Google understood exactly what you meant. This is something we may take for granted, but it’s the exact reason why search intent is so important. Monthly search … Read more

Googlebot Crawls & Indexes First 15 MB HTML Content

Googlebot Crawls & Indexes First 15 MB HTML Content

An update to Googlebot’s help document contains confirmation that it will crawl the first 15 MB of a webpage and anything after this cutoff will not be included in rankings calculations. Google specifies in the help document: “Any resources referenced in the HTML such as images, videos, CSS and JavaScript are fetched separately. After the … Read more

Ecommerce Collection Pages: The Intersection of Content and Product with Lauren Petrullo [VIDEO]

Check out our brand new eCommerce Marketing Mastery Certification: https://www.digitalmarketer.com/certifications/ecommerce-marketing-mastery/ STOP NEGLECTING YOUR COLLECTION PAGES! We have seen the impact of optimizing and maximizing your collection pages, and Lauren swears by this method! Lauren Petrullo is the CEO and Founder of Award Winning Marketing Agency, Mongoose Media LLC based in Orlando, Florida. She is also … Read more