Building Trust In The AI Era: Content Marketing Ethics And Transparency

Building Trust In The AI Era: Content Marketing Ethics And Transparency

We’re officially entering a new era: the content overload era. Content is no longer seen as a nice to have but a must for the majority of businesses. The sheer volume of content being created and published daily across the web is astounding, to say the least – WordPress alone sees about 70 million new posts … Read more

The Content Collaboration Framework That Earned HubSpot 6 Million Views

The Content Collaboration Framework That Earned HubSpot 6 Million Views

It wasn’t too long ago that we weren’t collaborating much across Marketing. If I published a blog post on “SEO strategy”, it became a happy coincidence if the YouTube team had covered anything similar that I could use in my post. Teams just weren’t creating content cohesively across different verticals. Let’s be honest: We’d grown … Read more

Can AI-Generated Content Be Copyrighted? Here’s What U.S. Law Says

Can AI-Generated Content Be Copyrighted? Here’s What U.S. Law Says

The U.S. Copyright Office has released a report on how current laws apply to content created by AI. It affirms that AI can assist with the creative process, but only works that include meaningful human input can be copyrighted. Here’s what you need to know about copyrighting AI-generated content. Key Findings Human Authorship Is Essential … Read more

Your Content Marketing Budget: Balancing Investment, Engagement, and ROI

Your Content Marketing Budget: Balancing Investment, Engagement, and ROI

If you asked marketers about their 2025 content marketing budget, you’d be hard-pressed to get a straight answer. While marketers recognize the value of great content, it’s not always easy to define exactly what “great” content looks like — or how much it costs to create. I’m no exception. For more than a decade, I’ve … Read more

What Is Content Seeding & How Does It Work? Here’s the Expert Take [+ Examples]

What Is Content Seeding & How Does It Work? Here’s the Expert Take [+ Examples]

Way back in the day, I participated in a kid’s gardening competition and won! Through my years in marketing, I’ve realized that gardening and marketing have a lot in common — especially when it comes to content seeding. Every summer, I start a vegetable garden. I purchase seeds, plant them, tend to them, and, with … Read more

How To Write Content For Each Stage Of Your Sales Funnel

How To Write Content For Each Stage Of Your Sales Funnel

Creating content for your audience involves much more than sprinkling the right keywords throughout your website. To truly resonate with potential customers and drive conversions, you need to understand your audience’s journey and tailor your content to align with each stage of your sales funnel. By developing an editorial calendar that not only meets business … Read more

The Evolution of Content Marketing: How It‘s Changed and Where It’s Going in the Next Decade

The Evolution of Content Marketing: How It‘s Changed and Where It’s Going in the Next Decade

Within the last few years, many marketers have started asking, “What is the future of content marketing? And is it worth our investment?” I think that’s a valid question, considering a sound content marketing strategy is one of the best ways a business can help shape its brand identity, garner interest from prospects, and retain … Read more

I Reviewed 17 Content Marketing Analytics Tools: Here’s Everything You Need to Know

I Reviewed 17 Content Marketing Analytics Tools: Here’s Everything You Need to Know

Creating successful marketing campaigns and compelling content starts with understanding the numbers behind your strategies. For me, content marketing analytics are like having a behind-the-scenes guide — they reveal what’s working, what’s not, and where there’s room to grow. By using data effectively, I gauge the impact and success of my efforts. In this blog, … Read more

Crayola’s YouTube content strategy colors outside the lines

Crayola’s YouTube content strategy colors outside the lines

In the last year and a half, Crayola has grown their YouTube subscriber base by 400,000, and recently surpassed the one million subscriber milestone. Crayola’s legacy of colorful self-expression seeded itself 120 years before the first YouTube video was posted. Yet the creativity icon’s YouTube content strategy is rooted in translating the magic found in … Read more

Evidence That Google Detects AI-Generated Content

Evidence That Google Detects AI-Generated Content

A sharp-eyed Australian SEO spotted indirect confirmation about Google’s use of AI detection as part of search rankings that was hiding in plain sight for years. Although Google is fairly transparent about content policies, the new data from a Googler’s LinkedIn profile adds a little more detail. Gagan Ghotra tweeted: “Important FYI Googler Chris Nelson … Read more

How I Use Content Scoring to Make Posts My Audience Loves

How I Use Content Scoring to Make Posts My Audience Loves

Ranging from brief social posts to deep-dive digital guides, I’ve written thousands of pieces of content for SaaS companies, small businesses, government offices, major nonprofits, and my own websites. These pieces of content were tracked and analyzed to gauge their success, but all using unique measuring sticks. How? Using a tailored content scoring process. With … Read more

How To Leverage Your Content Knowledge Graph To Support Your Marketing Strategy

How To Leverage Your Content Knowledge Graph To Support Your Marketing Strategy

Knowledge graphs have existed for a long time and have proven valuable across social media sites, cultural heritage institutions, and other enterprises. A knowledge graph is a collection of relationships between entities defined using a standardized vocabulary. It structures data in a meaningful way, enabling greater efficiencies and accuracies in retrieving information. LinkedIn, for example, … Read more

Content Mills Don‘t Work — Here’s Why

Content Mills Don‘t Work — Here’s Why

Content mills: the corner of the internet where everyone’s promised the moon, but most people are left in the dark. Writers are offered an opportunity to be nurtured by editors, build their writing skills, and develop a professional portfolio. Companies are promised quality work that’s delivered quickly for a minimal investment. I don’t think anyone … Read more

We Know You Better!
Subscribe To Our Newsletter
Be the first to get latest updates and
exclusive content straight to your email inbox.
Yes, I want to receive updates
No Thanks!
close-link

Subscribe to our newsletter

Sign-up to get the latest marketing tips straight to your inbox.
SUBSCRIBE!
Give it a try, you can unsubscribe anytime.