Google Concludes Rollout Of September 2023 Helpful Content Update

Google Concludes Rollout Of September 2023 Helpful Content Update

Google has completed the September 2023 Helpful Content Update rollout, which began on September 14 and ended on September 28. Google says this update includes an improved classifier and brings several significant changes to the Helpful Content System, designed by Google to promote people-first content and demote content written for search engines. Google’s Helpful Content … Read more

What Is Quality Data And How It Connects Search, Content, And AI Success

What Is Quality Data And How It Connects Search, Content, And AI Success

Data is the lifeblood of search. The remarkable evolution of AI and the introduction of generative AI has been built on data foundations. However, the success of any innovation, product, or technological advancement boils down to the quality of that data. Utilizing the correct data is essential when connecting generative AI, search, and content marketing. … Read more

How To Get Buy-In by Setting Strategic Content Marketing Goals

Screenshot of Moz's Keyword Gap tool displaying keywords that competing sites are ranking for in the SERPs

Marketing teams are under more pressure than ever. 50% of small and mid-size businesses have in-house content marketing teams that are struggling to overcome challenges, according to UpCity’s Content Marketing Survey. Some find it difficult to measure ROI, while others struggle to identify strategic collaborations. Even among those that are effectively measuring content marketing KPIs … Read more

Designing The Content Marketing Strategy Measurement

Designing The Content Marketing Strategy Measurement

Welcome to the wonderful world of quantitative content marketing analytics. It’s at this point where I hear you saying, “I was told there would be no math in marketing.” The good news is that all kinds of tools will help you do all that math. The bad news is that none of these tools will … Read more

Microsoft Gives Websites More Control Over Content In Bing Chat

Microsoft Gives Websites More Control Over Content In Bing Chat

Microsoft announced new options for publishers to limit their content use in Bing’s new AI-powered chatbot feature. The tech giant aims to address concerns raised by publishers while allowing website discovery through regular search results. Addressing Publisher Concerns Since Microsoft unveiled its revamped Bing search engine with chatbot capabilities, publishers have voiced concerns about using … Read more

Defining The Responsibilities In The Content Lifecycle

Defining The Responsibilities In The Content Lifecycle

In the previous article, we discussed the three core pillars of content marketing strategy. Much like the 4 Ps of marketing, these three pillars contain the sum of all activities that will be performed as part of a content marketing approach. So, the first thing we need to do within the Purpose category is to … Read more

How 7 brands use customer marketing content strategies to deepen audience connection

How 7 brands use customer marketing content strategies to deepen audience connection

In marketing, brand awareness is a significant focus—in fact, it’s likely one of your main goals. But it’s all too easy to get so wrapped up in reaching and acquiring new customers that your current customer base gets left in the dust. This is where customer marketing comes in. Customer marketing is one of the … Read more

Google September 2023 Helpful Content Update – Changes To The Algorithm

Google September 2023 Helpful Content Update - Changes To The Algorithm

Google announced the September 2023 Helpful Content Update that is expected to finish rolling out in two weeks. The update appears to loosens up on machine generated content while warning about 3rd party content hosted on websites or their subdomains. Google also added additional guidance to their Helpful Content System documentation with new advice on … Read more

Unlocking Content Success: 7 Key Metrics That Make Or Break Your Strategy

Unlocking Content Success: 7 Key Metrics That Make Or Break Your Strategy

Content is essentially the heartbeat of an effective digital marketing strategy. It’s the fuel that ignites engagement and the key that unlocks success.  But crafting compelling content is only half the battle – if you really want to stay ahead of the curve, measuring content performance is equally (if not more) important. So how do … Read more

Amazon Launches Generative AI Tool To Generate Listing Content

Amazon Launches Generative AI Tool To Generate Listing Content

Amazon has taken a significant step forward in simplifying the lives of its sellers by employing generative artificial intelligence (AI) to generate listing content. Initially spotted in August, Amazon showcased the new generative AI capabilities designed to assist sellers in crafting more compelling and detailed product listings at the Amazon Accelerate event. Creating compelling product … Read more

The Ultimate Guide to Sponsored Content

The Ultimate Guide to Sponsored Content

Creating your own branded videos, blogs, or podcasts can require a lot of bandwidth.  If you’ve always wanted to experiment with this strategy, but haven’t had the time or resources to produce your own campaigns, sponsoring content from other companies or influencers might be the right strategy for you. Once relegated to print publications, sponsored … Read more

The Three Pillars Of Content Marketing Strategy

The Three Pillars Of Content Marketing Strategy

This article is an extract from the book “Content Marketing Strategy” by Robert Rose ©2023 and is reproduced and adapted with permission from Kogan Page Ltd. This article is the first in a series of three on Search Engine Journal that delve deeper into the concepts discussed in the book. We’re also excited to announce … Read more

52 Visual Content Marketing Statistics You Should Know in 2023

52 Visual Content Marketing Statistics You Should Know in 2023

It’s amazing how fast things can change in just one year. After combing through major reports on inbound marketing, content marketing, social media, and online behavior, as well as gathering our own data, we’ve compiled the top visual content marketing statistics for marketers to reflect on. This year, we’ve seen the continued importance of visual … Read more

Evidence-Based Content Builds Trust | Marketing Smarts Live Show

Evidence-Based Content Builds Trust | Marketing Smarts Live Show

Modern customers are incredibly skeptical. They’re not likely to take anything you say at face value. And why should they if you don’t include evidence to back it up? Content accomplishes its goals only when the readers trust your brand, explains Melanie Deziel in this episode of the Marketing Smarts Live Show. “The first thing … Read more

Which Types of Content to Lean into Ahead of Google's SGE — and What to Avoid

Which Types of Content to Lean into Ahead of Google's SGE — and What to Avoid

Once Google releases its search generative experience, one thing is for certain: The types of content that encourages traffic to your website will change tremendously. Straightforward, cut-and-dry topics like “How to create a social media strategy” might not drive as much traffic to your website anymore. Instead, users will find the answers to queries like … Read more

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