Google Says There’s No Way To Block Content From Discover Feed

Google Says There's No Way To Block Content From Discover Feed

Google officials confirmed on X (formerly Twitter) that there’s no way to block content from appearing in Google Discover, despite the ability to do so for Google News. The conversation was initiated by Lily Ray, who raised concerns about a common challenge where certain content may not be suitable for Google News or Discover but … Read more

7 Creators on Threads to Watch (+Lessons From Their Content)

7 Creators on Threads to Watch (+Lessons to Learn From Their Content)

Creating a strong presence on Meta’s Threads can seem daunting, but these creators make it look easy. In this article, I share some of my favorite creators on Threads as well as the elements of their content that, in my opinion, make it engaging and effective.  From tech journalists to social media strategists, these creators … Read more

11 Powerful Examples of Dynamic Email Content [+ Guide] – Litmus

Kimberly Huang

Not all email personalization is created equal.  There are varying degrees, from the basic “Hello, %%first_name%%” that many email service providers (ESPs) offer using merge tags, to more advanced methods that go beyond these standard methods—like email elements that are dynamically personalized at the time of open (think: live polls, countdown timers, and Interest Signals). … Read more

Buffer for Threads is Here: Plan, Schedule, Cross-post, and Analyze Your Content

Buffer for Threads is Here: Plan, Schedule, Cross-post, and Analyze Your Content

I’m thrilled to share that you can now use Threads within your Buffer account. Threads launched less than a year ago but, as young as the platform is, there’s no doubt that it’s already an important new social platform. Many are finding it to be a calmer space and a place where they see greater engagement … Read more

Data-Driven Content Strategy: Boost Google Rankings With Real Audience Insights

Data-Driven Content Strategy: Boost Google Rankings With Real Audience Insights

Now, what about the content of the actual calls? Well, you can use that, too. Let dive into how you can use call analysis to further inform your strategy. How To Analyze Your Call Data The insights you collect from customer phone interactions can have a game-changing impact on your business. But you want to … Read more

User-Directed AI Content: On Perplexity, Users Can Direct AI To Create Content

Kevin Indig's Growth Memo for SEJ

Boost your skills with Growth Memo’s weekly expert insights. Subscribe for free! Perplexity’s strategy behind its new Pages feature created a deep rift with publishers, but the reaction seems blown out of proportion. It’s much more interesting as a case study for user-directed AI content (UDC instead of UGC). Perplexity Pages allows users to “create beautifully designed, comprehensive articles on … Read more

Here’s How Google Evaluates Your Content [Data Study]

A magnifying glass in front of a stack of books and a closed laptop on a wooden desk, primed for search results analysis.

The most recent Helpful Content Update (HCU) concluded with the Google March core update, which finished rolling out on April 19, 2024. The updates integrated the helpful content system into the core algorithm. To investigate changes in Google’s ranking of webpages, data scientists at WLDM and ClickStream partnered with Surfer SEO, which pulled data based on … Read more

Study: Google Favors Ecommerce Sites & User-Generated Content

Person working on laptop computer shopping on e-commerce store.

A recent study by the digital marketing agency Amsive documented a notable change in Google’s search results rankings over the last year. The study found that Google is surfacing more ecommerce websites and sites featuring user-generated content while reducing the visibility of product review and affiliate marketing sites. Here’s a look at the findings and … Read more

How To Think About SEO, Content & PR Measurement (Indicated In The Google Leak)

How To Think About SEO, Content & PR Measurement (Indicated In The Google Leak)

Google’s recent leak highlighted engagement as part of the ranking system, alluding to the importance of influencing audience behavior to drive SEO-specific metrics, like ranking or organic visibility. That said, I’ve been using simple variations of these measures for a while to evaluate the impact of integrated PR and SEO campaigns. I don’t think the … Read more

What You Need To Generate Leads With Content

A hand holds a large red and white horseshoe magnet, much like how effective content attracts colorful plastic game pieces on a white surface, effortlessly generating leads.

This is an excerpt from the B2B Lead Generation ebook, which draws on SEJ’s internal expertise in delivering leads across multiple media types. What, exactly, do you need to create a sustainable and scalable lead generation strategy with content? It starts with an exceptional piece of content that the leads want – your “lead magnet” … Read more

Content Distribution: Your Everything Guide, From Psychology to Strategy

Content Distribution: Your Everything Guide, From Psychology to Strategy

Content distribution is critical in getting your hard work in front of the right people, driving brand awareness and engagement. Why isn’t it just about developing awe-inspiring content anymore? Creators worldwide publish about 500 minutes of video to YouTube, 116 blog posts, 1,099 Instagram posts, and six new websites per second. And don’t even get … Read more

When Is Duplicate Content Acceptable For Local SEO? Google Explains

When Is Duplicate Content Acceptable For Local SEO? Google Explains

Google’s John Mueller clarified that localized duplicate content across regional websites is acceptable. Unique content is still recommended for specific page types. Google doesn’t penalize duplicate content on localized websites. Translating or customizing core content for local markets is acceptable. However, unique content is still needed for certain pages. Source link

Post-SEO: Influencer and Content Trends Redefining Marketing in 2024

Post-SEO: Influencer and Content Trends Redefining Marketing in 2024

Are you noticing your traffic from Google starting to go down? Algorithm updates in 2024 have shaken traditional SEO. Recent Google algorithm updates are disrupting search engine optimization (SEO), shifting the focus from traditional tactics and long-tail informational queries. Founders and CMOs are now turning to content and community-driven strategies to boost engagement and visibility. … Read more

Google’s Response to Affiliate Link Heavy Content

Does having lots of affiliate links on a page affect rankings?

Google’s John Mueller responded to a question about whether affiliate links have a negative impact on rankings, touching on factors that affiliate sites should keep in mind. Hypothesis: Google Targets Affiliate Sites There is a decades-long hypothesis that Google targets affiliate sites. SEOs were talking about it as far back as Pubcon Orlando 2004 and … Read more

Google’s Stance On AI Translations & Content Drafting Tools

Google's Stance On AI Translations & Content Drafting Tools

In a recording of Google’s June SEO office-hours Q&A session, John Mueller, a Google’s Search Relations team member, discussed the impact of AI-generated content on SEO. The discussion focused on two key areas: the indexing of AI-translated content and using AI tools for initial content drafting. As the use of AI in content creation grows, … Read more

Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User Journeys

Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User Journeys

Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented. So how do you effectively navigate distributing and tailoring your content across these various touchpoints? Watch this on-demand webinar and see us dive into the evolving landscape of content strategy tailored for today’s fragmented user journeys. Understanding how to … Read more

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