Throughout my career, I’ve worked with companies across highly regulated sectors, including finance, insurance, banking, and tobacco. Navigating these industries means understanding how regulation influences every part of your content strategy, from the adjectives you can use for tobacco flavors to the exact phrasing required for financial products. Once you understand the sector’s rules, the … Read more
If you want to become a better content marketer, you’ll need to master the art and science of messaging. And by “messaging,” I don’t just mean the ethereal notions of “value,” emotional impact, or brand alignment. I mean the real meat of what your brand stands for, how that’s communicated, and why people should care. … Read more
Wix announced a new feature that enables businesses to create personalized content for visitors, increasing relevance and opportunities for higher sales and lead generation. The feature integrates AI into the workflow, making it easier for publishers to deliver advanced personalized experiences to returning customers. Relevance = Higher Sales It’s commonly known that site visitors who … Read more
Visual content, be it video, infographics, photos, or some secret fourth thing, is a must-have in any marketing campaign. But, if you struggle to edit visuals or coordinate elements like colors and fonts, creating visual content for your brand can seem daunting. If that‘s the case, I’ve been in your shoes before. To help you … Read more
In last week’s Memo, I explained how, just as digital DJing transformed music mixing, AI is revolutionizing how we create content by giving us instant access to diverse expressions and ideas. Instead of fighting this change, writers should embrace AI as a starting point while focusing our energy on adding uniquely human elements that machines can’t … Read more
This week’s question comes from Thomas, who asks: I disabled the JavaScript just to check the content of my webpage, but unfortunately I could not see any content except the banner H1 tag. Will it hurt my SEO? If yes, what are the advisable solutions for this? This is a great question – it’s something … Read more
This post was sponsored by Heeet. The opinions expressed in this article are the sponsor’s own. How do you calculate the true cost of SEO content production? Are you overspending or underspending on SEO compared to performance? Can you connect SEO-driven awareness to pipeline and revenue? How do you make SEO efforts more visible to … Read more
LinkedIn has launched a new “Create on LinkedIn” hub that helps professionals create better content, understand their stats, and use different post types. The new hub is organized into three main sections: Create, Optimize, and Grow. It also includes a Creator Tools section with specific advice for each post format. This resource offers helpful tips … Read more
A new study tracking 768,000 citations across AI search engines shows that product-related content tops AI citations. It makes up 46% to 70% of all sources referenced. This finding offers guidance on how marketers should approach content creation amid the growth of AI search. The research, conducted over 12 weeks by XFunnel, looked at which … Read more
Consistency is crucial when posting content to ensure your customers remain engaged with your business and its products. To maintain consistency, it’s essential to develop a structured posting schedule aligned with your company’s marketing objectives for optimal results. Our content plan is designed to support this process. But, what exactly does a content plan need? … Read more
Two new studies reveal that most consumers can easily spot AI-generated content, both images and text, which may be more than marketers expected. The results suggest that brands should be careful when using AI in their marketing materials. Consumers Identify AI-Generated Images A study by digital marketing consultant Joe Youngblood found that U.S. consumers correctly … Read more
Consistency is crucial when posting content to ensure your customers remain engaged with your business and its products. To maintain consistency, it’s essential to develop a structured posting schedule aligned with your company’s marketing objectives for optimal results. Our content plan is designed to support this process. But, what exactly does a content plan need? … Read more
My personal social media is full of four main things: family, friends, food, and UGC. And as I type this, I hear the former saying, “Uh, what is UGC?” For over a decade, I’ve been creating social media content for brands, usually in exchange for complimentary products, ranging from skincare and makeup to spicy snacks … Read more
Social media offers a valuable channel for businesses to connect with their prospects and current customers. A whopping 63.9% of the world’s population spends time on social media. Yet, social has also become an increasingly difficult forum to stand out in as more businesses continue to seek to capitalize on the opportunity that awaits. The … Read more
Google’s John Mueller cautioned publishers and SEOs about filler content, which is generally created with the apparent goal of reaching a word-count threshold without concern for the user experience. Although recipe sites are the cause of this warning, this is the kind of thing that all SEOs and publishers should be concerned about. Probable Origin … Read more
Attracting new audiences on social is a balancing act between posting content you know will resonate while taking a few risks with new content styles. Your fans may not care about a new aesthetic for your videos, but it might be the hook that draws in new customers. Trying something new can feel uncertain, especially … Read more
I spend an embarrassing amount of time on Reddit. As a content strategist for B2B SaaS companies, Reddit marketing should be the last thing on my mind — Redditors have a sixth sense for marketing and a hair-trigger for downvotes. My Reddit homepage is a mishmash of everything that interests me: Deep dives into project … Read more
Over the last 12 months, we filled significant gaps in our understanding of AI Chatbots like ChatGPT & Co. We know: Adoption is growing rapidly. AI chatbots send more referrals to websites over time. Referral traffic from AI chatbots has a higher quality than that from Google. You can read all about it in the … Read more
