How to Create Evergreen Content That Generates Traffic to Your Site

Every digital marketer understands that publishing articles or blog posts on your website is an excellent way to create content for your SEO strategy and build awareness. On top of that, you also get to connect to your audience on a deeper level. However, many marketers focus on publishing seasonal content or articles on trending … Read more

A Revolutionary New Way to Look at Content Marketing Strategy

Content marketing has been overly complicated, explained, and misunderstood for TOO LONG. You know your brand needs it, you want to do it, but you’re afraid of wasting time and money on a method you JUST DON’T GET. How does content lead to sales? How much time and money should you spend on it? Does … Read more

Email Content Automation: What It Means and Why It’s Effective – Litmus

This piece originally appeared in Venture Beat Marketers know customers don’t just crave personalized content—they expect it in the business-to-consumer (B2C) and business-to-business (B2B) brands with which they interact.  In fact: 80% of customers are more likely to make a purchase from a brand that personalizes experiences.  Organizations using advanced personalization generate 17% more revenue … Read more

Why You Should Outsource Content Creation

Why would you want content contributed by outside experts anyways? Here are just a few benefits you gain from outsourcing content generation: You take some of the workload off of your internal team, allowing them to focus on content optimization versus content creation. You’ll gain ideas and concepts that you wouldn’t come up with on … Read more

Helping Affiliates Create Satisfactory Long-Form Content

Affiliates are important to have, if you own a business (brick-and-mortar or online). Nowadays, in the online realm, you and your business will need all the publicity that you can get. That’s where affiliates come in! With affiliates, you’ll be able to spread the word further about your product or service. One of the best … Read more

How to Use Content & SEO to Support Your Seasonal Marketing

The big season is almost upon us. Is your small business ready? It is harder and harder to compete with corporate websites with huge advertising budgets. When just lots of consumers think the term “holiday sales” is synonymous with Amazon and Walmart, it is too challenging to get your products in front of buyers’ eyes. … Read more

10 Easy Ways to Improve Your Social Media Content for Higher Engagement

At some point in your growth as a business, you encounter the need to increase your follower numbers and engagement rates. This area remains a ‘grey zone’ among marketing experts as they advise you to ‘set and measure your KPIs’ or ‘work on the quality of your content’. These recommendations are inherently blurry since they … Read more

How Helpful Was the Helpful Content Update?

On August 25, Google started rolling out the Helpful Content Update, an ongoing effort to reward sites with “people-first” (i.e. not written specifically for SEO) content. MozCast measured rankings flux peaking at 92°F on August 26, which sounds relatively high, but this is what the two weeks on either side of the update looked like: … Read more

Why Email Content Automation is Good for Business

This piece originally appeared in Customer Think The email marketing tide has turned. B2B and B2C customers don’t just think personalized content would be nice — they expect it. Key takeaways from McKinsey & Company’s Next in Personalization 2021 Report show that personalization remains a critical ingredient in brand marketing. In fact, 71% of consumers expect personalized … Read more

Community Building for Retention, Awareness, Loyalty, Content, & Member Advocacy

A little birdy told me you want to know what this “Community” stuff is you keep hearing about. I promise it’s not scary, at least not as frightening as Data Tracking and Analytics.  Ahh, Numbers! No need to worry, you’re safe here, and the data can’t get you. At least, not in this particular post.  … Read more

Level Up Your Content Strategy – 5 Steps to SEO Success [Webinar]

What does it take to scale and run a successful enterprise SEO campaign? A crucial component of effective SEO is understanding the intent behind a search term. Your content strategy must be focused on your customers for this to work. This is the key to getting new prospects and distinguishing your brand in a cluttered … Read more

Avoid Duplicate Content In Business Profile Posts

Duplicate content in posts published by Google Business Profiles is now considered spam, according to an updated document on content policies. Google added a line to its Business Profile posts content policy under the section cautioning users to avoid spam. Among the list of content users should avoid posting on their Business Profile, Google added … Read more

Hiring the Perfect Content Writer with Julia McCoy [VIDEO]

Finding a good writer for your content is so important, not everyone’s styles will match your brand voice, not everyone has the same skill set, not everyone is what you’re looking for! 1. Make sure you’re searching on platforms with a wide reach. 2. Ditch interviews! Give them a project from your editorial calendar, and … Read more

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