During 2022, DigitalMarketer generated 181 articles, 101 podcasts, and 141 youtube videos for public consumption (we also generated over 1,000 gated videos but we won’t include that data here). In our Content Marketing Certification we teach you how to build the Content Performance Report. The point is to allow you to assess the performance of … Read more
In 1936, the creator of Turing Machines predicted that a machine would one day be able to think like a human, if not even outperform the human. It’s 2023, and we’re officially here. 82% of marketers believe that AI will be the future of marketing—in fact, many of them already believe AI writes better than … Read more
Today’s Ask An SEO question comes from Neethu, who asks: My website is almost 20 years old. There are lots of content. Many of them are not performing well. How do you effectively clean up those content without effecting rankings? Contrary to what some SEO pros tell you, more content is not always better. Deciding … Read more
The race to create quality, insightful content is only becoming more difficult for marketers. It’s already a challenge to secure a high-ranking article on Google — and it’s even harder when your business is newer or lacks authority on the search engine. In 2023, many businesses are looking to leverage more tools to increase content … Read more
A slate of writing tools powered by artificial intelligence (AI) have recently made headlines as a new and more effective way to produce content. Most tech companies have even been implementing AI into their own tools as well, like we did earlier this year when we launched our AI assistant. I’ve written about my conflicted … Read more
Running a website requires input and strategy from your whole business team (developers/engineers, marketers/UX, sales, etc.). Using Content Management Software (or CMS) helps you deliver a great product to your customers while granting easy code access for your developers/engineers. Without a good integration between your content management software and your other systems, something as simple … Read more
![The State of Content Marketing in 2023 [Stats & Trends to Watch]](https://nicheplrnewsletter.com/news/wp-content/uploads/2023/03/the-state-of-content-marketing-2023.jpgkeepProtocol.jpeg "The State of Content Marketing in 2023 [Stats & Trends")
As a marketer, leveraging Content marketing in your strategy means planning, creating, and sharing content to attract and delight your target audience. An engaging content marketing strategy generates brand awareness, convinces customers to take action, and drives revenue. Content marketing encompasses many types of platforms, channels, and types of media — such as social media, … Read more
![7 Pieces of Content Your Audience Really Wants to See [New Data]](https://nicheplrnewsletter.com/news/wp-content/uploads/2023/03/most-popular-types-of-content.jpgkeepProtocol.jpeg "7 Pieces of Content Your Audience Really Wants to See")
Consumer preferences are constantly evolving, which keeps things interesting. To help you prepare your strategies to meet audience needs, this post will dive deep into our State of Consumer Trends Report findings on consumer preferences, discuss how marketers currently measure up to those preferences and outline what you can do to better meet consumer needs. … Read more
What’s in your content marketing toolbox? Today’s consumers are thirsty for great content. But crafting compelling content and pushing it out to the right platforms is often easier said than done. Content marketing is many jobs rolled into one; let’s admit it, we could all use a little help! This is where content marketing tools … Read more
Content marketing puts you on the map so potential customers know who you are. It acts as a mix of resources that help you build a relationship of trust with your audience along their buying journey from awareness to decision. As content marketing has grown over the years, it has incorporated many different types of … Read more
Content creator is a job title that didn’t exist a decade ago. Now, 50 million people consider themselves creators, following their passion in a billion-dollar industry. Thanks to social media, it’s easier than ever to create, share, and monetize content — flipping the “starving artist” trope on its head. And with massive demand for original … Read more
It’s a fact that even the best content writers and search engine optimizers occasionally strike out with a new piece of content. For whatever reason, and despite your best efforts, not everything you publish is going to be a hit. Sometimes, despite your best efforts, it will get buried, fail to rank in search results, … Read more
![The Types of Content on Social Media [New Data]](https://nicheplrnewsletter.com/news/wp-content/uploads/2023/02/social-content-data.pngkeepProtocol.png "The Types of Content on Social Media [New Data]")
According to our 2023 Marketing Strategy Trends Report, 42% of marketers leverage social media, and it has the highest ROI of any channel. With this in mind, sharing content on social media is a no-brainer. Whether you’re looking for a strategy refresh or leveraging the channel for the first time, this post is your guide … Read more
![45 Free Content Writing Tools to Love [for Writing, Editing & Content Creation]](https://nicheplrnewsletter.com/news/wp-content/uploads/2023/02/free-content-writing-tools.jpgkeepProtocol.jpeg "45 Free Content Writing Tools to Love [for Writing, Editing")
Creating content isn’t always a walk in the park. (In fact, it can sometimes feel more like trying to swim against the current.) While other parts of business and marketing are becoming increasingly automated, content creation is still a very manual job. That being said, there are plenty of tools out there to make creating … Read more
In a recent study, we found that our pillar pages are magnets for links, organic traffic, and newsletter subscribers — especially compared to regular blog posts. Here are the results that both types of SEO content generated over the course of a year: Do these results mean you should ditch your blog strategy in favor … Read more
There is no silver bullet in content marketing. Just as there is no universally best approach to fat loss, you would be hard-pressed to find one content marketing strategy that works for every business. However, that doesn’t mean your efforts are futile. Far from it. For 85% of businesses that use it, content marketing performs … Read more
If you’ve ever written a blog post or online article, you’ve asked the question before: How long should this be? In other words, what’s the optimal length of web content for SEO purposes? Depending on the year and the source, you might hear the ideal word count for SEO is anywhere from 250 to more … Read more
With more people using ad-blocking software to shut out unsolicited ads, the future looks bleak for marketers. But content marketing is the silver lining. And there are many reasons why the future is bright. Traditional marketing relies on outbound systems. It’s about reaching out to consumers to interest them in your product. This approach subjects … Read more
